1. Music Industry G322
Terminology Test
5 mins- 5 words- offer an example if you can
Oligopoly
Independent Label
Major label
Conglomorate
Horizontal Integration

2. Vertical Integration
Vertical integration is the
degree to which a firm
owns its upstream
suppliers and its
downstream buyers
Can self distribute

3. Synergy
Using other companies/outlet to cross promote artists which are
mutually beneficial to both companies. Sales of music through other
avenues. Working in partnerships with other media outlets
Radio
TV
New Media
Film

4. Using your booklet for information:
Write 3 PEEs in response to this question:
How do Major record labels dominate music industry sales?

5. Independents
These companies operate separately from the majors and often specialise
in music genres and may cater for niche audiences.
Domino is now one of the longest running and most successful
independent record labels in the UK.
Artists include: The Artic Monkeys and Franz Ferdinand
They don’t have the benefits of horizontal integration and etc but offer
artists better deals and are more like partnerships/freedom etc
http://www.audimated.com/

6. Research Task
Select an independent British Record label and
research the following:
Genre of music
Location
Contact details
Purchase/Download
Streaming

7. What is the benefit of being signed to an indie label?
What is the benefit of a major?
http://www.audimated.com/

8. Case Study
From the homework article:
How can you benefit from being an
independent artist?