State of Play What is the Music Industry like, who is in control, what does the future hold?
Overview US Recording Industry 3000+ Labels 30 000 new releases per year Centers of Production New York, LA and Nashville Primary Activities Talent acquisition Contractual arrangement with artists and managers Marketing an Promotion Enforcement of copyright
Overview Revenue Global Sales 18 billion (2008) US market 5 billion What do they sell? CDs, Vinyl, DVDs Downloads, Streams, Ringtones, Merchandise
Markets Recorded Music Wholesale to Distributors Retail Direct to consumers CDs/DVDs/ Vinyl Online Cellphones Licensing Film TV Radio Internet Cafes
The Labels The Majors Major distribution, dominant the market Independents Lack ability of major distribution Sub-Labels and Imprints separate companies or division owned or distributed by the major labels Specialty Labels non traditional distribution, focus on non mainstream.
The Majors Majors control approx 75% of the world music, and 80-90% of the US market.  All of these companies have non music divisions as well (TV/Magazines/Film. Universal (owned by Vivendi French based company) Sony Music Entertainment (US based subsidiary of Japanese company) Warner Music Group (US based, owned by Time Warner) EMI Music Group (British and in serious trouble 1.75 billion losses in 2009)
Vivendi/Universal ABBA Aerosmith Akon Amy Winehouse Backstreet Boys Black Eyed Peas Blink 182 Bob Marley The Cure Chamillionaire Cheryl Cole Eminem Enrique Iglesias Fall Out Boys George Michael Green Day Hoobastank Incubus James Blunt Jennifer Lopez Johnny Cash Kanye West
Sony Music
Warner Music
EMI Music Group
Advantages of Major Labels Well Financed = better production, distribution, marketing and talent acquisition Can offer artists stability, prestige, advances, top production resources
Advantages of Independent labels More creative – aim to find more new talent, use creative tactics for marketing etc, build better brand loyalty Speed - not encumbered by long corporate approval process, can understand artists and trends faster Better regional connections
Activity Which record label would you like to publish your work and why.  Give detailed reasons and compare to other labels (Majors, Independence, etc)
 
What is wrong in the Music Industry?

Music industry

  • 1.
    State of PlayWhat is the Music Industry like, who is in control, what does the future hold?
  • 2.
    Overview US RecordingIndustry 3000+ Labels 30 000 new releases per year Centers of Production New York, LA and Nashville Primary Activities Talent acquisition Contractual arrangement with artists and managers Marketing an Promotion Enforcement of copyright
  • 3.
    Overview Revenue GlobalSales 18 billion (2008) US market 5 billion What do they sell? CDs, Vinyl, DVDs Downloads, Streams, Ringtones, Merchandise
  • 4.
    Markets Recorded MusicWholesale to Distributors Retail Direct to consumers CDs/DVDs/ Vinyl Online Cellphones Licensing Film TV Radio Internet Cafes
  • 5.
    The Labels TheMajors Major distribution, dominant the market Independents Lack ability of major distribution Sub-Labels and Imprints separate companies or division owned or distributed by the major labels Specialty Labels non traditional distribution, focus on non mainstream.
  • 6.
    The Majors Majorscontrol approx 75% of the world music, and 80-90% of the US market. All of these companies have non music divisions as well (TV/Magazines/Film. Universal (owned by Vivendi French based company) Sony Music Entertainment (US based subsidiary of Japanese company) Warner Music Group (US based, owned by Time Warner) EMI Music Group (British and in serious trouble 1.75 billion losses in 2009)
  • 7.
    Vivendi/Universal ABBA AerosmithAkon Amy Winehouse Backstreet Boys Black Eyed Peas Blink 182 Bob Marley The Cure Chamillionaire Cheryl Cole Eminem Enrique Iglesias Fall Out Boys George Michael Green Day Hoobastank Incubus James Blunt Jennifer Lopez Johnny Cash Kanye West
  • 8.
  • 9.
  • 10.
  • 11.
    Advantages of MajorLabels Well Financed = better production, distribution, marketing and talent acquisition Can offer artists stability, prestige, advances, top production resources
  • 12.
    Advantages of Independentlabels More creative – aim to find more new talent, use creative tactics for marketing etc, build better brand loyalty Speed - not encumbered by long corporate approval process, can understand artists and trends faster Better regional connections
  • 13.
    Activity Which recordlabel would you like to publish your work and why. Give detailed reasons and compare to other labels (Majors, Independence, etc)
  • 14.
  • 15.
    What is wrongin the Music Industry?

Editor's Notes

  • #10 Prince – interesting because they had a major falling out – Slave on the side of his face for years. He refused to work and they refused to release him, now has a new label but not a star anymore
  • #16 Why is this happening – illiegal downloads napstar, Limewire etc Responses – iTunes, law suits, digital releases, more concerts, some bands don’t care and have offered their music for free – make money thru concerts and special events