Over the past 3 years, Yeah1 has transformed into a multi-platform media channel providing 360 degree coverage of teen's lifestyles through its magazine, online, and TV platforms. In 2010, Yeah1 has planned various activities to strengthen its position as an icon of the next generation, including a Yeah1 festival, unplugged music contest, fashion shows, and concerts to engage teens nationwide. The goals are to set standards for Yeah1's generation by guiding teens in a fun and edutaining manner.
A webinar about how small organizations with limited funds can use online video of live dance performance, and be successful in attracting paid subscribers and viewers.
Sarah Wilke, Managing Director, On the Boards
On the Boards has created the first-of-its-kind website offering streaming and download access to high quality full-length videos of contemporary performances. They have faced interesting issues about how to translate the integrity and beauty of a live dance into an online video, and especially about how companies can use technology to increase their revenue and support artists.
During the webinar, Sarah Wilke, Managing Director of On the Boards, will talk about their approach, share hints and discuss the pitfalls that arose in creating it, and tell us what they’ve learned so far about answering these important questions. In advance, she will share examples of their high def multi-camera videos of performances.
The premise: conduct a multiphase brand audit in order to identify problems facing a brand of choice and provide realistic solutions.
My team discovered, analyzed and summarized the brand’s current situation (competitive frame, key branding elements, and positioning). We conducted in-depth interviews with target market consumers to identify brand associations and assessed their strength using a laddering technique. We developed, fielded and analyzed a survey that probed brand challenges, Consumer-Based Brand Equity, and the team’s brand development recommendations. Lastly, we compiled our findings in a final report and presented an executive summary to the class.
The result: our team scored the highest in the class, even scoring a perfect 100 on our presentation.
With a no scandal policy, Hallyu World(韓流世界 한류세계) seeks to provide insights on the Korean trend and promote positive energy. Hosted by a trilingual Korean in Chinese with English subtitles, this program bridges the East and the West, allowing the Korean trend to be shared globally.
USA Channels:
NYC: FiOS 478 / Cablevision 1151 /WMBC DT 63.5
HOUSTON: WaveVision 761 / KYAZ 51.4
LA: Verizon FiOS 489 / KXLA 44.7
DC: WWTD-LD 49.2
SF: KCNS 38.5
CANADA Channels:
Rogers 817 /Bell Fibe TV 727 / Shaw 541 / Novus 340
EUROPE Channels:
FRANCE: Free 685 / SFR 725 / Bouygues 704
GERMANY: Kabel Deutschland Channel 978 /Kabel BW GmbH & Co. KG / Channel 649
HUNGARY: Invitel 40
SATELLITE: Eurobird 9A
ASIA:
SATELLITE: Korean-5
The MusicWise Concept, for Over 40's Live Music & Entertainment. What MusicWise offers, it's vision, demographics & features. What performers, venues, agents and the public can expect.
Club Friday has been very successful in Thailand as a show and a platform for user generated love contents. This presentation briefly takes a look at what makes Club Friday successful.
A special marketing training session for the film exhibitors of the Highlands and Moray. Includes three case studies; Cromarty and Resolis Film Society and Cromarty Film Festival, Universal Hall, and Kingussie Food on Film Festival.
A webinar about how small organizations with limited funds can use online video of live dance performance, and be successful in attracting paid subscribers and viewers.
Sarah Wilke, Managing Director, On the Boards
On the Boards has created the first-of-its-kind website offering streaming and download access to high quality full-length videos of contemporary performances. They have faced interesting issues about how to translate the integrity and beauty of a live dance into an online video, and especially about how companies can use technology to increase their revenue and support artists.
During the webinar, Sarah Wilke, Managing Director of On the Boards, will talk about their approach, share hints and discuss the pitfalls that arose in creating it, and tell us what they’ve learned so far about answering these important questions. In advance, she will share examples of their high def multi-camera videos of performances.
The premise: conduct a multiphase brand audit in order to identify problems facing a brand of choice and provide realistic solutions.
My team discovered, analyzed and summarized the brand’s current situation (competitive frame, key branding elements, and positioning). We conducted in-depth interviews with target market consumers to identify brand associations and assessed their strength using a laddering technique. We developed, fielded and analyzed a survey that probed brand challenges, Consumer-Based Brand Equity, and the team’s brand development recommendations. Lastly, we compiled our findings in a final report and presented an executive summary to the class.
The result: our team scored the highest in the class, even scoring a perfect 100 on our presentation.
With a no scandal policy, Hallyu World(韓流世界 한류세계) seeks to provide insights on the Korean trend and promote positive energy. Hosted by a trilingual Korean in Chinese with English subtitles, this program bridges the East and the West, allowing the Korean trend to be shared globally.
USA Channels:
NYC: FiOS 478 / Cablevision 1151 /WMBC DT 63.5
HOUSTON: WaveVision 761 / KYAZ 51.4
LA: Verizon FiOS 489 / KXLA 44.7
DC: WWTD-LD 49.2
SF: KCNS 38.5
CANADA Channels:
Rogers 817 /Bell Fibe TV 727 / Shaw 541 / Novus 340
EUROPE Channels:
FRANCE: Free 685 / SFR 725 / Bouygues 704
GERMANY: Kabel Deutschland Channel 978 /Kabel BW GmbH & Co. KG / Channel 649
HUNGARY: Invitel 40
SATELLITE: Eurobird 9A
ASIA:
SATELLITE: Korean-5
The MusicWise Concept, for Over 40's Live Music & Entertainment. What MusicWise offers, it's vision, demographics & features. What performers, venues, agents and the public can expect.
Club Friday has been very successful in Thailand as a show and a platform for user generated love contents. This presentation briefly takes a look at what makes Club Friday successful.
A special marketing training session for the film exhibitors of the Highlands and Moray. Includes three case studies; Cromarty and Resolis Film Society and Cromarty Film Festival, Universal Hall, and Kingussie Food on Film Festival.
2. Strength
Over the past 3 years, Yeah1 has transformed
into a Multi-platform media
channel providing 360 degree coverage of
Teen’s lifestyles. The first locally
produced
channel with one of the most popular
online community of members and
. A
for Teen and the events
3. Most interactive online community
Hottest Teen TV programming –
Yeah1 Countdown, Hot Music, K-Pop
Zone, 2!Idol…
Loyal Fans – Fan Clubs nationwide
Dynamic Leaders
Young and Creative Team
4. Gateway to Teen communication
Persuasive from the inside-out
Leading Channels to reach the Teen community
Multi-Channels communication campaign at minimum cost
Yeah1 Communicates their language
CAPABILITIES
5. Audience Portrait
55 years +
9%
45-54 years K4-14 years
11% 15%
35-44
years
10%
25-34 years 15-24 years
15% 40%
Teens and twenties:15-24 60% Female and 40% Male
Active Social Easy Going Intelligent Creative Confident
7. YEAH1 TV 360 DEGREE COVERAGE OF TEEN LIFE STYLE
• STYLE&STAR
• THOI GIOI PHALE ENTERTAINMENT
• 8 STORM
• 2!IDOL
• LEO’S SHOW
• IMOVIE
MUSIC LIFE
• IMUSIC • 360 YEAH
• YEAH1 MUSIC • MC CHANEL
• YEAH1 COUNT DOWN • 51JOB
• KPOP ZONE • TEEN SPORT
• HOT MUSIC • TEEN DIARY
9. Yeah1’s Nationwide Coverage
Yeah1 officially broadcast nationwide on VTC
digital network- and on cable system
SCTV-
• In addition to receiving signal on digital recievers, VTC
Network also appears on :
• Satellite VinaSat , HTVC and Tây Đô Cable System
VTC NETWORK TOTAL AUDIENCE
OVER 30,000,000 VIEWERS
HCMC, Mekong
Delta, South Region
5,000,000
Central Region
3,000,000
Central North Region
1,000,000
North Mountain Hà Nội và Đồng bằng
Region, 800,000 Bắc Bộ, 18,600,000
Hai Phong, Hai
Duong, Quang Ninh
1,600,000
Source VTV.com.vn
10. Yeah1’s Featured Program
Let’s Chat with Leo
The Leo Show is an international style talk show
that focuses on young & dynamic 16-35 year old where they
share their lifestyle viewpoints, activities, and
social issues through conversations with celebrities
they admired.
11. Yeah1’s Featured Program
One of Yeah1’s hottest programming. 2!
Idol is a game/talk show format created
for stars and their fans to interact with each other through humorous
games and challenges. A truth or dare from fans to the their
Idols.
12. Yeah1 Teen is a visually appealing publication that is a trendy must have for teen.
Publishes monthly on the 20th
Circulation of 20.000/month
Distributes at125 schools, 300 Yeah1 points and news stands nationwide
13. Yeah1.com is an online hot spot for teens with a
news portal and an interactive forum of
400,000 members with the largest Teen Model
Club in Vietnam (600 Teen Models).
An interactive community that allows us to gain
valuable feedback and insight which helps us
better understand our audience.
17. Yeah1’s Mission
Yeah1's Pride - Youth's Pride
Self Identification
Self Affirmation
Self Orientation
I'm a Yeah1 Generation!
18. 2010 Goals
• Set the standard for Yeah1’s Pride
– Responsible
– Talented
– Stylish – Sophisticated
– Oriented
• Re-enforce the credit of parent & social
19. 2010 Direction
through the fun
Edutainment
we guide the way
20. Activities Plan
No. Key Activities Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11
1 Yeah1 - Teen Sharing
2 Yeah1 Festival HCMC Da Nang Ha Noi
3 Yeah1 Unplugged
4 Yeah1 Award
5 Yeah1 Hiphop Supper Nova
6 Yeah1 Generation Connection
7 Yeah1 Fashion Show
8 Yeah1 Sing it
9 Yeah1 Hallowen
10 Yeah1 XY concert
22. Yeah1 Style Card
• Build Yeah1 Membership
• With many benefit from the high class
brands for youth
• Yeah1 Style Card is sponsored by Viet
A bank – be biggest gold bank of VN
-> is also for payment
• Loyalty program for consumer with
benefit from cooperate brand.
23. Yeah1 Birthday - Yeah1 Award
• Timing : Mar 2010 - Jan 2011
• Concept :
– Teen vote for their famous brand
– Build super Teen brands association
– Build Yeah1 membership card with many
benefit from Teen choice brands
• Format :
– Online voting
– TV show to introduce Teen most wanted
brand
– Trade Fair
24. Yeah1 Birthday – Teen Sharing
• Timing : Jan – Feb 2010
• Concept :
– Sharing happiness with unlucky kid in orphan houses
– Yeah1 Birthday party with
– Teen and parent together
• Format :
– Teen world donation
– Teen brand donation
– Offline party – Live broadcast
25. Yeah1 Youth Festival
• Timing : March + June +
Nov 2010
• Concept :
– Yeah1 Teen Fair - Orientation
– Introduce Yeah1 programs
– Nationwide in HCMC – Da
Nang – Ha Noi
• Format :
– Fair
– Mobile event
26. Yeah1 Unplugged
• Timing : March - Oct 2010
• Concept :
– Reborn the unplugged movement
of the 80s-90s
– Contest
– A playground for high school and
university
• Format :
– TV show
– Mobile events
27. Yeah1 Hip-hop Super Nova
• Timing : Apr - June 2010
• Concept :
– Hip-hop contest
– One of the annual famous
tournament of Yeah1
• Format :
– Tournament
28. Yeah1 Generation Connection
• Timing : May – June 2010
• Concept :
– Connect the generation gap
– Help parent to understand their children
– Be their friend and guide their way
• Format :
– Talk show on TV with cele-parent,
experts, Teens
– Role play - Teens try to be parent in one
day
– Job orientation seminar
29. Yeah1TV Birthday - Fashion show
• Timing : June - Dec 2010
• Concept :
– Updating Fashion trends
– Teen casting to be chosen to
Yeah1 series fashion show
– Coordinate with Teen most
wanted fashion brands
• Format :
– TV show
30. Yeah1 "Sing it"
• Timing : Aug - Sep 2010
• Concept :
– English singing contest
– Cooperate with “Trung Uong Doan”
• Format :
– Contest
31. Yeah1 Web Birthday - Halloween
• Timing : Oct - 2010
• Concept :
– The famous annual event of Yeah1
– Celebrate the Yeah1.com birthday
– Kutie – Pretty Devils
• Format :
– Offline party
32. XY Concert
• Timing : Dec - 2010
• Concept :
– All Stars in one night
– Be Star for one day
– Gathering all most wanted stars of Teen
• Format :
– Voting for Teen super stars
– Pass challenge to be limited attendant
for the exclusive awarding night
– All Stars Party