The document discusses a student's thesis project about raising awareness of water conservation and overconsumption. The student used QR codes linked to social media posts to deliver messages about how excessive use of water and other resources could lead to scarcity, similar to the biblical prophecy of Yajuj and Majuj. The messages encouraged behavior change by suggesting readers' actions made them like the destructive forces mentioned in religious texts. The project included posters, ads, stickers and social media components to publicize the campaign.

1. Portfolio

2. Thesis
The emergence of Yajuj Majuj is one of the most feared events to take place in
future. Although the persist time for the emergence of Yajuj Majuj is not
known, But People across the world awaited the inevitable, since it is mention
in the Quran and other Holy Books. As informed and believed, Yajuj Majuj will
be responsible for conflicts, starvation and water scarcity of immense
proportions.
Whereas Yajuj Majuj have not yet appeared, the people themselves have
unknowingly assumed there role by creating anarchy, hunger and water
shortage, which is on the rise day by day. As such they have become a symbol
of distraction in the world, just like Yajuj Majuj. And this very fact is the topic of
my thesis.
QR Codes, as an innovative tool, has been used to communicate the campaign
messages. Smart phones with QR Decoder will be used to read the messages.
To make the campaign affected, Press Ads, Posters, Stickers and Social Media
have been used.

3. Teaser posters, publish one day before launching campaign.
Thesis

4. Press Ads, publish one day
before launching campaign.
Thesis

5. These are the
illustration of QR,
print of the required
place
Thesis

6. These are the
stickers, past on the
places
Thesis

7. Possible place areas,
where we will past the
QR Codes
Thesis

8. These are the stickers, past on the places Massages in the QR Codes
When I take bath, I keep
the shower on
continuously and waste
lots of water.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
When I wash face or
dishes, I keep the tap on
continuously and waste
lots of water.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
I keep water flowing
from the pipe
unnecessarily.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
My greed makes me
purchase more than my
need.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
My undue sense of
urgency creates unrest.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
I order so much food,
that I am unable to eat.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
I create
misunderstandings
among people.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
I usurp poor’s share of
food as well.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
I tease people beyond
there tolerance.
That’s why, I am the one
who is “Yajuj Majuj”
http://www.face
book.com/yajuj.majuj2
Thesis

9. Mini Thesis
Poster and Hoarding for a campaign (mini thesis)
Worked on Charter of compassion’s campaign: “Let’s become 20% more
compassionate”

10. Digital Work for Social Media
Generic post for Mobilink

11. Digital Work for Social Media
Generic post for Mobilink

12. Highlighted post for Mobilink
Digital Work for Social Media

13. Highlighted post for Mobilink
Digital Work for Social Media

14. Facebook Application for Mobilink
Digital Work for Social Media

15. Facebook Application for Mobilink
Digital Work for Social Media

16. Cover for WWF
Digital Work for Social Media

17. Generic post for WWF
Digital Work for Social Media

18. Highlighted post for WWF
Digital Work for Social Media

19. Web Design For Yellow Fashion
Digital Work

20. Web Design for simply sufi
Digital Work

21. Web Design for Fuchsia
Digital Work

22. Web Design for Fuchsia
Digital Work

23. Professional work printed
Corporate Identity

24. Professional work printed
Corporate Identity

25. Professional work printed
Corporate Identity

26. Brochure
Professional work printed

27. Brochure
Professional work printed

28. Brochure
Professional work printed

29. FlyerProfessional work printed

30. Digital illustration

31. Back SideFront Side
Logo and Visiting Card
For self Promotion.

32. Logo for computer magazine

33. The brief of this assignment was
making a sport logo, chose sport
game by your self and one option
for logo application

34. The brief of this assignment was
making a logo for the kids
adventure making and think a
name of the park.

35. The brief of this assignment was making a
gift for a website who make a cats cloths.

36. Bar Codes for different products

37. Photo manipulation in Photoshop, Software Skill

38. Assignment for making a magazine this was group
assignment. I made a main story of GOOGLE OS

39. The brief of this assignment
was make a poster for a
nando’s deal. Purchase to
chicken and get one free.

40. Photography

41. My Best Photo

42. Thank you