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HEADLINE EXAMPLEProprietary and Confidential | 1STRONGMAILCUSTOMER STATE & THECHALLENGE OF REAL TIMEMARKETING
HEADLINE EXAMPLEProprietary and Confidential | 2• Cross-channel marketing solutions foremail, mobile, web and social media...
HEADLINE EXAMPLEProprietary and Confidential | 3Image Source: www.tripadvisor.comMarketing is undergoing a massive shiftMa...
Proprietary and Confidential | 4Image Source: ameliaislandliving.comWhy is this happening now?Consumers have changed
Proprietary and Confidential | 5ThisSource: Gary W. Small, M.D., Teena D. Moody, Ph.D., Prabha Siddarth, Ph.D., Susan Y.Bo...
Proprietary and Confidential | 6Image source: http://www.condenaststore.com/
Proprietary and Confidential | 720052013Image Source: http://singularityhub.com/
Proprietary and Confidential | 8Consumers want deep relationshipsImage Source: http://fleurde-licious.blogspot.comBut on t...
Proprietary and Confidential | 9Image Source: www.photo-dictionary.comResearchEvaluateWeb Company Website Mobile Store Soc...
Proprietary and Confidential | 10Getting it wrong puts everything at riskImage Source: blog.uniqueameliaisland.com
Proprietary and Confidential | 11Context?Howshould IRespond?HELP!??!!??
Proprietary and Confidential | 12
Proprietary and Confidential | 13Image Source:: http://www.flickr.com/photos/picfix/Limited historical data or missing cur...
Proprietary and Confidential | 14Image Source: http://imgur.com/ncz0wSo how are you going to make this happen?Develop deep...
Proprietary and Confidential | 15Why is this any differentfrom what I’ve dealt withto date?New types of information - Vari...
Proprietary and Confidential | 16Image Source: blog.midwestlakes.orgHow should you thinkabout the new datacentric marketin...
Proprietary and Confidential | 17Image Source: blog.midwestlakes.orgThis will require shifts in your technologiesand organ...
Proprietary and Confidential | 18Image Source: www.ameliaislandmanagement.comBe customer state awareYou must move beyond t...
Proprietary and Confidential | 19Image Source: www.roswellphotosociety.orgOnce you have the data you need to act on itYou ...
Proprietary and Confidential | 20Image Source: ameliaislandrehab.comDeliver your communications in the mostrelevant channe...
Proprietary and Confidential | 211. Consumers have changed2. You must capture all consumer interactions3. Need solutions d...
Proprietary and Confidential | 22Success babyImage source: catinwater.comReal Time Marketingdrives successMeeting theconsu...
Proprietary and Confidential | 23Image Source: www.frommers.comThank youShawn MyersVP MarketingStrongMail@shawndmyers@stro...
HEADLINE EXAMPLEProprietary and Confidential | 24Proprietary and Confidential | 24THANK YOU
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Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time Marketing

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Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.

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Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time Marketing

  1. 1. HEADLINE EXAMPLEProprietary and Confidential | 1STRONGMAILCUSTOMER STATE & THECHALLENGE OF REAL TIMEMARKETING
  2. 2. HEADLINE EXAMPLEProprietary and Confidential | 2• Cross-channel marketing solutions foremail, mobile, web and social media• Full marketing services• Global Reach: NorthAmerica, UK/EMEA, APAC• Top ranked by customers and leadingAnalystsProprietary and Confidential |2A word from our sponsor:
  3. 3. HEADLINE EXAMPLEProprietary and Confidential | 3Image Source: www.tripadvisor.comMarketing is undergoing a massive shiftMarketing must move faster – addressing consumersin real time based on a deep understanding of whothey are and where they are in the customer lifecycle
  4. 4. Proprietary and Confidential | 4Image Source: ameliaislandliving.comWhy is this happening now?Consumers have changed
  5. 5. Proprietary and Confidential | 5ThisSource: Gary W. Small, M.D., Teena D. Moody, Ph.D., Prabha Siddarth, Ph.D., Susan Y.Bookheimer, Ph.D. Your Brain on Google: Patterns of Cerebral Activation during Internet SearchingPsychology Today February 2009This is your brain….This is your brain on Google…
  6. 6. Proprietary and Confidential | 6Image source: http://www.condenaststore.com/
  7. 7. Proprietary and Confidential | 720052013Image Source: http://singularityhub.com/
  8. 8. Proprietary and Confidential | 8Consumers want deep relationshipsImage Source: http://fleurde-licious.blogspot.comBut on their own terms
  9. 9. Proprietary and Confidential | 9Image Source: www.photo-dictionary.comResearchEvaluateWeb Company Website Mobile Store Social EmailDiscoverDecidePurchase
  10. 10. Proprietary and Confidential | 10Getting it wrong puts everything at riskImage Source: blog.uniqueameliaisland.com
  11. 11. Proprietary and Confidential | 11Context?Howshould IRespond?HELP!??!!??
  12. 12. Proprietary and Confidential | 12
  13. 13. Proprietary and Confidential | 13Image Source:: http://www.flickr.com/photos/picfix/Limited historical data or missing current contextleads to broken engagements
  14. 14. Proprietary and Confidential | 14Image Source: http://imgur.com/ncz0wSo how are you going to make this happen?Develop deep consumer understandingthrough dataAutomate personalized interactions acrossthe touch points consumers care about
  15. 15. Proprietary and Confidential | 15Why is this any differentfrom what I’ve dealt withto date?New types of information - VarietyScale of information - VolumeSpeed of information - VelocityImage Source: stefaniwalter.wordpress.com
  16. 16. Proprietary and Confidential | 16Image Source: blog.midwestlakes.orgHow should you thinkabout the new datacentric marketing worldKeep every interaction – Interaction Data StoresLayer analytics to parse signal from noise
  17. 17. Proprietary and Confidential | 17Image Source: blog.midwestlakes.orgThis will require shifts in your technologiesand organizationsSTRATEGYPROFILEPERMISSIONCONTENTTARGETINGDELIVERYTESTINGREPORTINGOPTIMIZATIONEMAIL Social SMS Display
  18. 18. Proprietary and Confidential | 18Image Source: www.ameliaislandmanagement.comBe customer state awareYou must move beyond today’s limited andstatic view of the consumerUnderstand the customers’ state byunderstanding interactions across all touchpoints
  19. 19. Proprietary and Confidential | 19Image Source: www.roswellphotosociety.orgOnce you have the data you need to act on itYou need real time reflexes - respond to theconsumer at their expected speedThis requires scalabletechnologies, automation and cross-channelorchestration
  20. 20. Proprietary and Confidential | 20Image Source: ameliaislandrehab.comDeliver your communications in the mostrelevant channels for each consumerEnsure a consistent consumer experienceregards of the touch pointOrchestrate cross channel communicationsWeb Company Website Mobile Store Social Email
  21. 21. Proprietary and Confidential | 211. Consumers have changed2. You must capture all consumer interactions3. Need solutions designed for theVolume, Variety and Velocity of information4. Focus on understanding state: where yourconsumer is within your lifecycle5. Connect understanding to automatedinteractions, coordinated across touchpoints
  22. 22. Proprietary and Confidential | 22Success babyImage source: catinwater.comReal Time Marketingdrives successMeeting theconsumers on theirterms leads todeeper long termengagements andhigher ROI
  23. 23. Proprietary and Confidential | 23Image Source: www.frommers.comThank youShawn MyersVP MarketingStrongMail@shawndmyers@strongmail
  24. 24. HEADLINE EXAMPLEProprietary and Confidential | 24Proprietary and Confidential | 24THANK YOU

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