This document discusses Yahoo! BOSS (Build Your Own Search Service), which allows developers to access Yahoo!'s search data and build custom search applications. It provides an API that developers can use to search web, news, images and blogs. Developers can customize search results by changing rankings, blending results with other APIs, and monetizing applications with search ads. The document demonstrates how to get started using the BOSS API, including obtaining authentication keys, testing queries in the YQL console, and examples of different types of searches that can be performed.

2. Finding stuff
on the web
using Yahoo!
BOSS
by Yash Dayal
http://www.flickr.com/photos/lazurite/3486691753/

3. Yahoo! BOSS
3
© Wikipedia

4. Yahoo! BOSS
4
BUILD your
OWN
SEARCH
SERVICE

5. An API interface, like a gateway to
our search data stores
5
http://www.flickr.com/photos/ianus/9033400968/

6. Build your own powerful
Search Applications
6

7. Why do you need to know BOSS?
7

8. BOSS allows you to
search
web, news
images and blogs
8

9. You can even Monetize your
applications using Search Ads
from BOSS
9

10. What can you customize?
Flexibility to Blend and Re-Rank Results
• Create your own look and feel
• Change Ranking
• Mix with other API’s
10

11. 11

12. 12

13. How do I start hacking
with
Yahoo! BOSS ?
13

14. BOSS uses oAuth based
authentication
14

15. Get a free consumer key
and secret from
http://hackindiahyderabad.pbworks.com
15

16. The easiest way to test
stuff out is to use the YQL
Console
16
http://developer.yahoo.com/yql/console

19. 1
2
Results
3

21. http://www.flickr.com/photos/tales2astonish/7650259628/

23. select * from boss.search where q=”Iron Man" and
service="images" and ck="..." and secret="..."

24. select * from boss.search
where q=”Iron Man"
and service="news” and ck="..." and secret="..."

25. select * from boss.search where q=”Iron Man" and
sites="imdb.com, movies.yahoo.com" and ck="..."
and secret="..."

26. You can check spellings and get
suggestions
26

27. Spell
Check
and
Correc/on
select * from boss.search
where q=”Irin Man” and service="spelling" and
ck="..." and secret="..."

28. CONTENT ANALYSIS
http://www.flickr.com/photos/nasa_goddard/5188180370/

30. select * from contentanalysis.analyze where
text="Yahoo! kicks off OpenHack at
Hyderabad"

31. Content Analysis from a URL
select * from contentanalysis.analyze where
url="http://www.cnn.com/"

32. QueryCheatsheet Find images of “Iron Man”
select * from boss.search where q=”Iron Man" and
service="images" and ck="..." and secret="..."
Find reviews of “Iron Man”
select * from boss.search where q="reviews in title: Iron
Man" and service="web" and ck="..." and secret="…"
Search for Iron Man but not the movie:
select * from boss.search where q=”Iron Man -movie" and
ck="..." and secret="... "
Search pdfs of “Iron Man”
select * from boss.search where q=”Iron Man" and
type="pdf" and ck="..." and secret="..."

33. QueryCheatsheet Find all the news of “Iron Man”
select * from boss.search where q="Iron Man" and
service="news" and ck="..." and secret="..."
Get long abstracts in the results
select * from boss.search where q="Iron Man" and
abstract="long" and ck="..." and secret="…"
Retrieve 51-100 results of the query
select * from boss.search where q="Iron Man" and
start=51 and ck="..." and secret="... "

34. ALMOST BREAK
TIME….

35. www.duckduckgo.com

37. More Resources
Yahoo! BOSS: http://developer.yahoo.com/boss/
BOSS Search Technical Documentation:
http://developer.yahoo.com/boss/search/boss_api_guide/
BOSS Geo Technical Documentation: http://developer.yahoo.com/boss/geo/
YQL: http://developer.yahoo.com/yql
oAuth: http://oauth.net/
Open Social: http://www.opensocial.org/
Open Data: http://theinfo.org
Alt Search Engines: http://www.altsearchengines.com/

38. Thanks!!
http://flickr.com/photos/42788859@N00/318947873/