This Euromonitor market report provides market trend and market growth analysis of the Apparel industry in Germany. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
An Overview and Lessons for other European countries
July 2015
Whereas many European countries are in the early stages of a FMCG price war, retailers in France have been battling it for two years. The reasons for the start of a price war differ from country to country, but there is useful insight to be gained - for retailers and manufacturers - by understanding the impact of events in France.
This Point of View report provides useful analysis and guidance on the paths for growth, despite this price war context, based on key learnings.
- See more at: http://www.iriworldwide.eu/Resources/EuropeanSpecialReports/tabid/262/Default.aspx#sthash.k7JZtxtW.dpuf
Presentación realizada por la PPA explicando los beneficios de mantener la inversión publicitaria en general, y en revistas en particular, en períodos de recesión
An Overview and Lessons for other European countries
July 2015
Whereas many European countries are in the early stages of a FMCG price war, retailers in France have been battling it for two years. The reasons for the start of a price war differ from country to country, but there is useful insight to be gained - for retailers and manufacturers - by understanding the impact of events in France.
This Point of View report provides useful analysis and guidance on the paths for growth, despite this price war context, based on key learnings.
- See more at: http://www.iriworldwide.eu/Resources/EuropeanSpecialReports/tabid/262/Default.aspx#sthash.k7JZtxtW.dpuf
Presentación realizada por la PPA explicando los beneficios de mantener la inversión publicitaria en general, y en revistas en particular, en períodos de recesión
• Morrisons appoints new ‘Bake Officer’ following success of Great British Bake Off
• Premier reaches 3,300 store milestone
• Tourist spending up in UK following Brexit
• GB grocery retail gets a (modest) summer boost
• Asda offloads photo business as it sharpens focus on core supermarkets
• Waitrose sales hot up as warm weather sends shoppers outdoors
• John Lewis ramps up its beauty sector with £9 million investment
• Consumer magazine sales in decline
• Tesco hits back in grocery fulfilment war with same-day click and collect
• Homebase sales up as Wesfarmers tackles 'poor and confusing offer'
• Consumer confidence grows fastest since 2013 as Brexit jitters ease
• Henkel study reveals insights about UK shoppers
• Latest CBI survey shows retail sales beat expectations this month
arvato accompagne les entreprises dans leur expansion en Europearvato France
L’accès à un nouveau marché étranger est toujours un challenge pour les entreprises. Même lorsque le produit est convaincant, de nombreux obstacles sont à franchir pour réussir une expansion internationale. Afin d’aider les entreprises à surmonter ces difficultés, arvato vient de publier le livre blanc GlobeX en collaboration avec l’entreprise de conseil SVG Partners. Le guide s’adresse notamment aux entreprises technologiques américaines qui prévoient une expansion sur les marchés européens.
Department stores and other general merchandise stores global market report 2018lakshmipraneethganti
The global department stores and other general merchandise stores market was valued at around $4.5 trillion in 2017. Western Europe was the largest region in the department stores & other general merchandise stores market in 2017, accounting for 30% market share.
Read Report
https://www.thebusinessresearchcompany.com/report/department-stores-and-other-general-merchandise-stores-global-market-report-2018
Product & Brand Management. Development of a new product for Manolo BlahnikSofia Fominova
Ever since the iconic appearance in the “Sex and the City” series, Manolo Blahnik is one of the most anticipated shoe designers in the world (Design Museum, 2016). Since 1971, Blahnik designs individual shoes, where each design has its own story (Blahnik, 2016). He is known as a very independent designer, not picking up every trend (Nelson, 2016).
This report proposes new ideas that would enable Manolo Blahnik to keep up with the fashion trends and stay competitive on the market.
Consumers are demanding branded body shaper products, as they are getting influenced by commercial advertisements, entertainment channels, and movies, due to which, branded products are considered as higher quality products.
• Morrisons appoints new ‘Bake Officer’ following success of Great British Bake Off
• Premier reaches 3,300 store milestone
• Tourist spending up in UK following Brexit
• GB grocery retail gets a (modest) summer boost
• Asda offloads photo business as it sharpens focus on core supermarkets
• Waitrose sales hot up as warm weather sends shoppers outdoors
• John Lewis ramps up its beauty sector with £9 million investment
• Consumer magazine sales in decline
• Tesco hits back in grocery fulfilment war with same-day click and collect
• Homebase sales up as Wesfarmers tackles 'poor and confusing offer'
• Consumer confidence grows fastest since 2013 as Brexit jitters ease
• Henkel study reveals insights about UK shoppers
• Latest CBI survey shows retail sales beat expectations this month
arvato accompagne les entreprises dans leur expansion en Europearvato France
L’accès à un nouveau marché étranger est toujours un challenge pour les entreprises. Même lorsque le produit est convaincant, de nombreux obstacles sont à franchir pour réussir une expansion internationale. Afin d’aider les entreprises à surmonter ces difficultés, arvato vient de publier le livre blanc GlobeX en collaboration avec l’entreprise de conseil SVG Partners. Le guide s’adresse notamment aux entreprises technologiques américaines qui prévoient une expansion sur les marchés européens.
Department stores and other general merchandise stores global market report 2018lakshmipraneethganti
The global department stores and other general merchandise stores market was valued at around $4.5 trillion in 2017. Western Europe was the largest region in the department stores & other general merchandise stores market in 2017, accounting for 30% market share.
Read Report
https://www.thebusinessresearchcompany.com/report/department-stores-and-other-general-merchandise-stores-global-market-report-2018
Product & Brand Management. Development of a new product for Manolo BlahnikSofia Fominova
Ever since the iconic appearance in the “Sex and the City” series, Manolo Blahnik is one of the most anticipated shoe designers in the world (Design Museum, 2016). Since 1971, Blahnik designs individual shoes, where each design has its own story (Blahnik, 2016). He is known as a very independent designer, not picking up every trend (Nelson, 2016).
This report proposes new ideas that would enable Manolo Blahnik to keep up with the fashion trends and stay competitive on the market.
Consumers are demanding branded body shaper products, as they are getting influenced by commercial advertisements, entertainment channels, and movies, due to which, branded products are considered as higher quality products.
Business analysis for Sports DirectIntroductionSports Dire.docxRAHUL126667
Business analysis for Sports Direct
Introduction
Sports Direct International plc, the largest sporting goods retailer in the UK market, showed a decline in 2016, while it showed a strong increase before that. The company revenue includes its sports retail (86% of total revenue with upping 3.9%, £2,491m) which includes cooperated brands and its own brands, brands which took 8% of total revenue with upping 2.3% to £231.5m, and premium lifestyle, a luxury brands retailer, that decrease 12.7% with £181.2m revenue (Sports Direct, 2017). And the development of the company in aboard market is majorly depended on acquisitions, as well as diversify its product portfolio by acquiring LA fitness (Sports Direct, 2016). The acquisitions aboard are market development and the acquisitions of LA fitness is product development. The analysis is trying to figure out the reason why Sports Direct decreased by analysing macro and micro environment as well as resources and capabilities of the company in the UK market. Although the company tend to be global, its major market is the UK. And the SWOT analysis is followed to draw a whole picture of the company with suggestions attached.
Macro Environment Analysis
Political
The result of the EU referendum makes lots of uncertainties surrounds the UK market. Although the long-term impact is unclear, some negative short-term influences happened.
IBISWORLD (2016b) reported that the Brexit will raise the competitive level of clothing retailing market in the short term. Firstly, the consumer confidence index of the British market is expected to fall, which could make the consumers’ demand for clothing shows a decline and the customers may more interest on low price (Trading Economics, 2016). Furthermore, the profit margins of the British clothing retailers may be shrunk, because the depreciation of the pound, which will affect the competitiveness in the market.
Economic
The Office for National Statistic (2016) reported that the gross real household disposable income recovered to pre-downturn in 2015, though the economic downturn has affected the performance of the market as well as has already sharped the consumer behaviours in the market. Due to the weak demands which are decreased by the downturn, the British retailers applied lots of heavy promotions to drive the sales growth, which increases the competitive level (Mintel, 2015). Hence, it is the main threat of SportsDirect in the UK market, because it gives lots of stress for SportsDirect to maintain its profit margin.
Social
The 55-64s, the major part of the British population, becomes more willing to buy clothing online, which could be an opportunity in the market (Office for National Statistics, 2015, Mintel, 2015).
In addition, the overweight population, others a major part of the population, has little interest to buy new clothing in the last year (Office for National Statistic, 2015, Mintel, 2015). It is a threat in the market, especially for SportsDirect, d ...
RUNNING head FITBITPg. 1FITBITPg. 3Fit.docxjoellemurphey
RUNNING head: FITBIT Pg. 1
FITBIT Pg. 3
FitBit
Janet Grayson
Int 640
Product and country background
Young company Fitbit Inc. was established in 2007. The head quarter is situated in San Francisco, California USA. The company produces their products in Singapore, Indonesia, and Malaysia, because these countries provided the cheapest labor force and raw materials (Brown, 2008). We are going to consider fitness tracker, which produced by Fitbit. Zip, One, Flex, Charge, Charge HR, and Surge are different models of fitness trackers. Primarily they look like bracelet. According to the website of Fitbit Inc., Fitness tracker is an innovative device, which allows people to measure a distance run, number of steps for the whole day, quantity of burning calories, and pulse (2015). Moreover, the gadget determines sleep phase and wakes up user in the best time for him. In addition, some models have а display, which demonstrate all data on the screen. However, it is possible to connect Fitbit with PC, tablet, or smartphone and apply certain app for it.
Even Fitbit Inc. is American company, which operates outside the country in Europe, Asia, and South America. The most interesting country for future development of Fitbit is Germany. Germany has the most powerful and effective economy in the whole Europe. High salaries, good social security, and lack of corruption make German market more attractive and provide excellent conditions for entry.
Rate of unemployment is just 6%. Inflation is extremely low and counted as 1.6% (The world bank, 2015). Country has perfect geographical location in Europe. It is а relatively small country, where population is about 81 million Germans. Germany has own natural resources like arable land, natural gas, potash, iron ore, salt, uranium, nickel, coal, copper, lignite, and timber,. Also, country has very famous manufactories in the world like BMW and Mercedes. Thus, country sells outside foodstuffs, vehicles, machinery, metals, textiles, and chemicals. As Germany is а leader of Euro Union, country has good relationships with many other partners like Belgium, China, USA, Poland, Italy, Austria, Spain, United Kingdom, Netherlands, and Switzerland (Infoplease, 2015). Furthermore, Germany is а developed country, where people apply innovative technologies. Thus, the country is the best choice for fitness tracker of Fitbit.
Market Segment
Last year, actual sales of health and fitness trackers (HFT) easily outstripped smartwatches. This was driven, in part, by the significantly lower average sales price of HFT, making these devices more affordable than full-feature smartwatches. Another reason for the higher popularity of HFT (according to a GfK survey of 5000 smartphone owners across five countries1) is the fact that a majority of consumers see activity tracking as being the most important function of a wearable – including a smartwatch at the present time.
In Europe’s biggest markets, Germany, Great Britain and Fra ...
Ernst & Young the Luxury & Cosmetics Financial Factbook
The industry faces three main challenges in the year ahead:
• Manage demand worldwide — This year, the industry has been impacted by currency
volatility: many consumers have abandoned local markets and shopped abroad instead,
to benefit from pricing differences. Most dramatically, while domestic consumption
in mainland China dropped 3% in 2014, Chinese consumers increased their spending
globally by 8%. Luxury companies have started to re-think the idea of a consistent offer
throughout the world, to minimize further effects of currency variations. The choice
is between maintaining a consistent pricing policy without adapting to specific local
fluctuations, or presenting a variable price for each area, chasing exchange rates and
purchasing power.
• Define an omni-channel strategy — Most companies are refocusing their strategies on
the customer experience: omni-channel, flawless retail management, people excellence.
Brands are seeking to take control of their operations by managing a dedicated retail
network. In parallel, companies have to deploy their presence worldwide and thus
continue to develop their wholesale portfolio, focusing on the high quality of their
partners. Digital is increasingly important, both as a marketing tool and as a sales
channel. Companies can no longer focus on a single channel: they have to define a
consistent strategy for all distribution networks and adapt their DNA specifically for
each channel, including social media.
• Fine-tune the retail model — The muscular retail strategy carried out by the major
international brands in worldwide tier-one cities has lowered the return of top-line
growth that can be obtained by increasing direct distribution networks. Today clients
are well informed about what they want to buy because of a combination of continuous
on-line/off-line switches, word of mouth, social communities. This may lead to a partial
redefinition of retail strategies, with selected closures of less-performing retail shops,
focus on core locations and well-positioned flagships, reduction in the average size of
directly operated stores (DOS) to improve main sale ratios and reduce costs.
Journal of Business Case Studies – NovemberDecember 2009 Volu.docxchristiandean12115
Journal of Business Case Studies – November/December 2009 Volume 5, Number 6
13
An Apparel Brand‘s Channel Strategy:
The Case of Oliver in Korea
Hyejeong Cho, Sungkyunkwan University, South Korea
Yanghun Lim, Sungkyunkwan University, South Korea
Sungmin Ryu, Ph.D*, Sungkyunkwan University, South Korea
ABSTRACT
The purpose of this case study was to describe the development of a channel strategy for an
apparel brand, BoKids, designed to distribute its brand, Oliver, efficiently to customers. Bokids
launched its childrens’ apparel brand, Oliver, in Korea by signing a brand license contract with
Oliver of USA. When the brand was launched in 2005, Oliver was positioned as a brand with a
reasonable price and a high quality product, which was sold primarily through department stores.
In 2007, Oliver was suffering from sluggish sales volumes, and switched its main distribution
channel from department stores to discount stores, which are the number 1 retail format in Korea.
Oliver was compelled to adjust the price range of its main products to $20 – 30 in order to satisfy
the needs of discount store customers. However, Oliver has considered Internet shopping as
another channel for the Oliver brand, as Internet shopping is rapidly gaining popularity in Korea.
This case can be used in conjunction with discussions on marketing topics, such as the design of
marketing channels (Chapter 6, Designing the Marketing Channel, “Marketing Channels: A
Management View,” 7th Edition by Bert Rosenbloom, South-Western College Pub, 2007) for senior
level marketing seminars.
Keywords: Marketing Channels, Channel Design, Retailer types
INTRODUCTION
okids launched its kids‘ apparel brand, Oliver, in Korea by signing a brand license contract with Oliver
of USA, a world famous kids‘ apparel brand. Oliver of USA boasts 90-years of history, and has been
recognized as the No. 1 kids‘ apparel brand with high-quality products as well as very reasonable prices.
Bokids‘ Oliver in Korea (hereafter referred to as Oliver) introduced strategically planned products, developed
natural materials providing comfortability and durability, and operated a just-in-time production system.
Upon its launch in 2005, Oliver was positioned as a reasonably priced and high-quality brand, which was
sold primarily in department stores. However, Oliver decided to cut its prices by 15-20% in December of 2005, as its
prices were deemed to be higher than those of its competitor brands in department stores. In line with the price cut,
the company decided to expand its direct import line, from 5% to 30% of total sales.
In October 2006, Oliver re-positioned itself as a denim-specialty brand and expanded its denim line, one of
the strong points of the brand. Additionally, Oliver transformed its organization from a brand license-based
production to a direct import company in order to reinforce its brand originality. While expanding i.
About this reportEuropean Retail Briefing is a monthly briefing providing news and analysis that includes company results, store openings, cross-border moves, M & A activities, executive changes and property developments. Additionally each month, European Retail Briefing focuses on a key issue or specific European retail sector. The month's retail news is then analysed sector by sector, making this an invaluable resource for all with an interest in the European retail industry.This month : the first indications that the love affair with hard discount is coming to an end.
1.International Update Fast Fashion a Boon or BanePerfect So.docxchristiandean12115
1.
International Update: Fast Fashion a Boon or Bane?
Perfect Sourcing. (May 31, 2018):
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The Fashion industry is no stranger to disruption, and it's facing a global reform. Driven by consumer trends, it's now struggling to cope with the Fast Fashion business model it created. In order to remain profitable, the market must now produce multiple, season-less collections on demand and that's no easy task for large and small companies across the globe. with the advent of fast fashion there are new set of challenges to be countered. While the problem of stocks existed before also but the pace, volumes and periodicity is huge as compared to last few years. The recent example is H&M which reported an accumulation of 3.4 billion euros of clothing stock on February 28, 2018, a 7% increase compared to the same date in the previous year.
The company's CEO Karl- Johan Persson has announced that due to stock levels being higher than forecast, there will be an increase in markdowns in the second quarter of 2018. Inventory currently accounts for 17.6% of H&M's sales and up to 32.3% of total assets. Persson also explained that the growing volume of stock was related to the need to fill the racks of 220 new stores.
Signs of its expanding unsold inventory began emerging last year, when it reported an unexpected quarterly drop in sales. The decline was the first in two decades, a period in which H&M expanded from a lone women's wear store west of Stockholm to a gargantuan network of 4,700 stores around the world.
The scale of the problem illustrates H&M's vast size - as one of the world's largest clothing manufacturers, it produces hundreds of millions of items each year. There are so many that a power plant in Vasteras, the town where H&M founded its first store, relies partly on burning defective products the retailer cannot sell to create energy.
But while luxury brands have enjoyed a rebound in fortunes in recent months, fueled by millennial appetite and a recovery in demand from the lucrative Chinese market, mass-market companies have had to deal with enormous changes. In the digital era, the challenges around offering trendy apparel before it goes out of style have mounted, particularly as growing numbers of shoppers choose to buy from their smartphones and become more quality conscious.
ASOS is an online-only retailer, and Inditex has managed to ramp up its digital sales. But H&M, which also owns brands like Cos, & Other Stories and Arket, has fallen behind the pack.
H&M has insisted it has a plan, saying it would slash prices to reduce the stockpile and slow its expansion in stores. It said it hoped its online business would expand 25 percent this year.
It's worth remembering that the H&M group, which owns H&M, & Other Stories, Cos and Monki (among others), and is currently launching new brands Arket and Nyden, reported a 44% decrease in its net i.
The Eyeota Index contains internal data from Eyeota, the global leader in local audience data. This report tracks thousands of campaigns executed by hundreds of agencies across 60 countries. We have developed our own proprietary Indices, the Eyeota Price and Spend Indices. These are beneficial to all parties. For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. Publishers gain further insights about the most sought-after data segments, and the types of advertisers purchasing them.
Each region has its own unique factors driving audience data spend.
This report will be a useful guide for advertisers, media buyers and publishers in staying updated with the latest trends in global audience data spend.
Consumer M&A activity continued to surge with the highest valuations not seen since the economic downturn of 2008 and over $137 billion in total transaction value. Consumer confidence continued to rise, with U.S. retail sales increasing by 4.2% in 2017, bolstered by one of the strongest holiday seasons in recent years. Despite its challenges, the apparel sector could be seen as experiencing a year of growth. Read the apparel report for an in-depth analysis of the global industry, focusing on themes, issues, and opportunities impacting the sector and its performance. We hope you will find this report, and the other reports to follow, a useful source of information.
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Over 1
Kaan Over
James K. Lill, Adriana Gil-Matos
Introduction to Engineering Management
October 30, 2016
Zara International: Fashion at the Speed of Light
This study analyzes the status of Zara International taking a broader look at the apparel industry where it operates and the competitive factors, its current operational performance, its market competiveness and its response to the new trends such market globalization. The study also stretches to find out whether Inditex is still providing worthy management benchmarks that firms such as Zara could follow.
Apparel Industry and Its Competitive Factors
The global apparel industry continues to grow healthily into the future. This is attributed to the absence of switching costs for consumers and great product differentiation which has resulted into moderate competition rate. Apparel industry is important to all the economies across the globe as it contribute immensely to trade, employment, investment and revenue all over the world. The industry has vast product differentiation, short product life cycles, and is characterized by great pace of demand change that is coupled with rather long and fixed supply processes.
According to statista.com, the US Apparel industry is estimated to be around $225billion with the women accounting for the largest sales volume at $110,826 million. As of 2015, the market was valued at approximately 343 billion U.S. dollars. Price per apparel article in US was estimated to be about $19. The clothing stores sales in the industry was also estimated to about $183.01bn. The U.S. Apparel Manufacturing was reported to have employed about 89,588 people as of 2014. At the retail level clothing store sales in U.S. was estimated at $183.01bn while the U.S. apparel and accessories retail e-commerce revenue was reported to be about $63.5 Major retail and discount stores are the likes of Target, Wal-Mart, and Kohl's; these firms operate by keeping profit margins thin at stores which sell moderately priced apparel.
As seen in the figure below, the market value of the apparel industry in the United States has been on the increase since 2011. In 2011 the market was valued at $309.98 billion, in 2012, this increased to $316.92 and in 2013 it reached $323.75 billion. In 2014, the market again recorded an increase standing at $331.49 billion. In 2015 it increased to $342.94 billion and currently it stands at $358.88 billion.
Fig1: Market value of apparel and footwear in the United States from 2011 to 2016 (In $billion)
The major competitive factors in the apparel industry include the cost of labor, cost of raw materials and the shipping costs (Lu 32). Besides these, in order to remain competitive within the apparel industry, firms must updated on the latest trends in the market. As such, firms must ensure tha.
In 2012, the global tire market size approximated USD185.8 billion, up 2.6% from a year earlier. The estimation shows that the growth rate in 2013 will be no more than 0.5%.
US demand for roofing is forecast to rise 5.7 percent per year to 263 million squares in 2015, valued at $24.4 billion. This pace represents a turnaround from the 6.1 percent annual declines experienced between 2005 and 2010. Advances will be driven by the rebound in building construction expenditures from their depressed 2010 base.
This Euromonitor market report provides market trend and market growth analysis of the Home Care industry in Pakistan. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
Product profiles alzheimer's disease immunotherapies can revolutionize trea...linda3395
The beta-amyloid hypothesis has so far failed to deliver a viable candidate, contributing to an absence of new market entrants over the past decade. However, given the weight of candidates with disease-modifying potential in the pipeline, new drugs are expected to emerge that will satisfy one of the biggest unmet needs in the industry – a treatment that slows Alzheimer’s disease neurodegeneration.Market Research Reports, Market Research, Industry Analysis, Market Share, Market Size, marketing research,
Pharmaceutical Market Research,Pharmaceutical Market Research Reports,Pharmaceuticals Market Research,Pharmaceuticals Market Research Reports
As of late September 2011, the relatively few statistics available suggest that non-life premiums contracted in H111, having (probably) shrunk in calendar 2010. Conditions for non-life insurers were far from optimal even before the political unrest in Bahrain earlier this year.
Demand for converted flexible packaging in the US is expected to exceed $18 billion in 2015. Gains will reflect a rebound in the US economy and will be supported by cost, performance and source reduction advantages over most rigid packaging formats.
Demand for biologics will exceed $100 billion in 2015, experiencing continuing strong growth following a decade of double-digit annual increases. Continued growth will be driven by dramatic shifts in production technology and expansion of targeted diseases, and challenged by the introduction of biosimilar products following patent expiry of major biologic products.
The netherlands interior products industry, key trends and opportunitieslinda3395
This report will help you to understand manufacturing, trade, retail and demand-side dynamics within Dutch interior products market highlighting key market trends and growth opportunities
The future of interior products in poland to 2015linda3395
The report provides an indispensable source of market size, distribution and end-user segmentation analysis covering Polish interior products industry.
Nanotechnology a realistic market assessmentlinda3395
This report provide investors and others with information on the commercial potential of various nanotechnologies and to complement the growing body of technical information
Esophageal cancer pipeline review, q3 2011linda3395
This report provides information on the therapeutic development for Esophageal Cancer, complete with latest updates, and special features on late-stage and discontinued projects.
The future of interior products in germany to 2015 demand to gather pace from...linda3395
The report provides an indispensable source of market size, distribution and end-user segmentation analysis covering German interior products industry.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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1. Apparel in Germany
Published:November 2011
Price:US $ 1900
Report Summary
This Euromonitor market report provides market trend and market growth analysis of the
Apparel industry in Germany. With this market report, you’ll be able to explore in detail the
changing shape and potential of the industry. You will now be able to plan and build
strategy on real industry data and projections.
The Germany Apparel Market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Apparel in Germany?
* What are the major brands in Germany?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?
Why buy this report?
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply
functions
This industry report originates from Passport, our Clothing and Footwear market
research database.
* Each report is delivered with the following components:
* Report: PDF and Word
* Market statistics: Excel workbook
* Sample Analysis
Browse All Consumer Goods Market Research Reports
2. EXECUTIVE SUMMARY
Apparel sales benefit from the economic recovery
Germany’s economy witnessed a fast recovery, which positively impacted consumer
expenditure. While consumer confidence in household income stabilised, apparel registered
significant current value sales growth in 2010. Women’s clothing retained the lion’s share of
apparel sales, profiting from new fashion trends. Footwear proved its resiliency in 2009 and
2010, generating above-average retail volume and value sales growth for the review period.
Clothing accessories was a most dynamic apparel category in Germany in 2010, recording
double-digit current value growth.
Fashion trends dictate the growth potential of women’s clothing
Sales of women’s outerwear are dictated by fashion trends. Thus, women’s dresses and
women’s leggings registered the highest current value growth rates in women’s outerwear
in 2010. This confirms that German women care about their appearance and follow
fashions. Also, clothing accessories benefited from the desire of women to look stylish all-
year-round.
Premium versus economy clothing
The competition between branded clothing retailers and low-cost chains intensified in
Germany in 2010. In women’s and men’s outerwear, branded clothing is of higher
importance to consumers. The economic recovery has brought a whole new group of
consumers who want to move on from 'throw-away' clothing and invest in better quality
items. In childrenswear, the retail value shares of value for money chains like C&A, Kik and
Takko grew in 2010. However, the number of childrenswear specialists shrunk due to the
adverse demographic situation and unfavourable economic environment.
Clothing retailers trust in the potential of e-commerce
Internet retailing recorded the highest growth in retail value sales in apparel in 2010.
Double-digit growth was due to the successful entry of the newcomer Zalando.de, as well as
the popularity of designer online shops like BuyVIP and Brands4Friends. A number of
“offline” specialist retailers see good growth potential for childrenswear in internet retailing,
as well of other clothing and footwear categories.
New opportunities for value for money clothing specialist retailers
Apparel is expected to post retail volume and value growth over the forecast period, with
women’s outerwear remaining the leading clothing category. However, a gradual shift
towards premium quality clothing is anticipated in Germany unless value for money clothing
specialist retailers react in due time. Organic cotton offers a good chance for clothing
retailers from the economy segment to retain their sales shares.
Table of Contents
Apparel in Germany - Industry Overview
3. EXECUTIVE SUMMARY
Apparel sales benefit from the economic recovery
Fashion trends dictate the growth potential of women’s clothing
Premium versus economy clothing
Clothing retailers trust in the potential of e-commerce
New opportunities for value for money clothing specialist retailers
KEY TRENDS AND DEVELOPMENTS
Private expenditure on clothing benefits from the economic recovery
Survival of value apparel brands
New growth potential in organic textiles in Germany
Childrenswear: A challenging environment in Germany
Internet retailing is the most dynamic distribution channel in Germany
MARKET DATA
Table 1 Sales of Apparel by Category: Volume 2005-2010
Table 2 Sales of Apparel by Category: Value 2005-2010
Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010
Table 4 Sales of Apparel by Category: % Value Growth 2005-2010
Table 5 Apparel Company Shares 2006-2010
Table 6 Apparel Brand Shares 2007-2010
Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010
Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015
Table 10 Forecast Sales of Apparel by Category: Value 2010-2015
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
DEFINITIONS
Summary 1 Research Sources
Apparel in Germany - Company Profiles
adidas AG in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
4. PRODUCTION
COMPETITIVE POSITIONING
Summary 4 adidas AG: Competitive Position 2010
INTERNET STRATEGY
C&A Mode KG in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 1 C&A Mode KG: C&A in Cologne
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 C&A Mode KG: Competitive Position 2010
INTERNET STRATEGY
Deichmann SE in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 2 Deichmann SE: Deichmann in Cologne
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Deichmann SE: Competitive Position 2010
INTERNET STRATEGY
Falke KgaA in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
5. PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Falke KgaA: Competitive Position 2010
INTERNET STRATEGY
H&M Hennes & Mauritz BV & Co KG in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 3 H&M Hennes & Mauritz BV & Co KG: H&M in Cologne
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2010
INTERNET STRATEGY
KiK Textilien & Non-Food GmbH in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 4 KIK Textilien & Non-Food GmbH: KIk in Cologne
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 KIK Textilien & Non-Food GmbH: Competitive Position 2010
INTERNET STRATEGY
Levi Strauss Germany GmbH in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
6. PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Levi Strauss Germany GmbH: Competitive Position 2010
INTERNET STRATEGY
Nike Deutschland GmbH in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Nike Deutschland GmbH: Competitive Position 2010
INTERNET STRATEGY
Zalando GmBH in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INTERNET STRATEGY
Zara Deutschland GmbH in Apparel (Germany)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 29 Zara Deutschland GmbH: Competitive Position 2010
7. INTERNET STRATEGY
Childrenswear in Germany - Category Analysis
HEADLINES
TRENDS
In Germany, childrenswear faces a number of challenges, of which the declining birth rate is
the key problem. An expensive healthcare system, overpriced nurseries/kindergartens and
the difficulties in finding a job for women with children are major issues impacting
childrenswear. Nevertheless, sales grew marginally in retail volume terms and by 1% in
current value terms in 2010, following declines of 6% and 4%, respectively, in 2009.
COMPETITIVE LANDSCAPE
NKD Vertriebs GmbH, which delivers competitively-priced clothing, is the leading player in
childrenswear. A wide range of products is distributed through the company’s outlets.
Meanwhile, along with Kik, Petit Bateau recorded the fastest retail value sales growth of
11% in childrenswear in 2010. The brand specializes in quality childrenswear and it is
positioned mainly in the premium segment. Middle- and upper-income consumers have
started to spend more on childrenswear, which has boosted brand sales. Moreover, Petit
Bateau has recently launched a new internet shop to cover the online shopping demand in
Germany.
PROSPECTS
Childrenswear is expected to post a 3% retail volume CAGR and a 2% constant value CAGR
over the forecast period. The positive sales development of childrenswear will be impacted
by healthy consumer expenditure trends and the growing demand for higher-quality
clothing.
CATEGORY DATA
Table 13 Sales of Childrenswear by Category: Volume 2005-2010
Table 14 Sales of Childrenswear by Category: Value 2005-2010
Table 15 Sales of Childrenswear by Category: % Volume Growth 2005-2010
Table 16 Sales of Childrenswear by Category: % Value Growth 2005-2010
Table 17 Childrenswear Company Shares 2006-2010
Table 18 Childrenswear Brand Shares 2007-2010
Table 19 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Childrenswear by Category: Volume 2010-2015
Table 21 Forecast Sales of Childrenswear by Category: Value 2010-2015
8. Table 22 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-
2015
Table 23 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015
Clothing Accessories in Germany - Category Analysis
HEADLINES
TRENDS
Clothing accessories was the most dynamic clothing category in 2010, recording a 12%
increase in current value sales and a 13% rise in retail volume sales. While the general
revival in household expenditure triggered sales, the growing demand for winter accessories
had a strong positive impact on sales of clothing accessories in Germany.
COMPETITIVE LANDSCAPE
The German fashion manufacturer and retailer s.Oliver Bernd Freier GmbH & Co KG
(s.Oliver brand) is the leading player in clothing accessories. The company, which is
headquartered in Rottendorf, has gained popularity among German customers as it keeps
up with fashions and trends and caters to young and middle-aged customers.
PROSPECTS
Clothing accessories is expected to grow by a 1% constant value CAGR over the forecast
period. This is slower than the review period constant value CAGR of 2%. The rising demand
for less expensive products will limit value growth.
CATEGORY DATA
Table 24 Sales of Clothing Accessories by Category: Volume 2005-2010
Table 25 Sales of Clothing Accessories by Category: Value 2005-2010
Table 26 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010
Table 27 Sales of Clothing Accessories by Category: % Value Growth 2005-2010
Table 28 Clothing Accessories Company Shares 2006-2010
Table 29 Clothing Accessories Brand Shares 2007-2010
Table 30 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-
2010
Table 31 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015
Table 32 Forecast Sales of Clothing Accessories by Category: Value 2010-2015
Table 33 Forecast Sales of Clothing Accessories by Category: % Volume Growth
9. 2010-2015
Table 34 Forecast Sales of Clothing Accessories by Category: % Value Growth
2010-2015
Footwear in Germany - Category Analysis
HEADLINES
TRENDS
Footwear performed well during the economic downturn, recording faster retail sales growth
in 2010. Current value sales grew by 5% in 2010, while retail volume sales increased by 3%
due to the stable demand for footwear in Germany.
COMPETITIVE LANDSCAPE
Heinrich Deichmann-Schuhe GmbH & Co KG is a strong leader in men’s, women’s and
children’s footwear in Germany. With 1192 Deichmann and Roland shoe stores the company
is present almost everywhere in Germany. Moreover, low prices and a wide range of
footwear, including sports footwear, generate good retail volume and value sales.
PROSPECTS
Footwear in Germany is expected to continue to register positive sales growth over the
forecast period. The projected 1% retail volume CAGR is mainly attributed to the strong
demand for women’s footwear.
CATEGORY DATA
Table 35 Sales of Footwear by Category: Volume 2005-2010
Table 36 Sales of Footwear by Category: Value 2005-2010
Table 37 Sales of Footwear by Category: % Volume Growth 2005-2010
Table 38 Sales of Footwear by Category: % Value Growth 2005-2010
Table 39 Footwear Company Shares 2006-2010
Table 40 Footwear Brand Shares 2007-2010
Table 41 Sales of Footwear by Distribution Format: % Analysis 2005-2010
Table 42 Forecast Sales of Footwear by Category: Volume 2010-2015
Table 43 Forecast Sales of Footwear by Category: Value 2010-2015
Table 44 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015
Table 45 Forecast Sales of Footwear by Category: % Value Growth 2010-2015
10. Hosiery in Germany - Category Analysis
HEADLINES
TRENDS
Hosiery recorded a good performance in 2010, with retail volume and current value sales
growing by 9% and 8% respectively. A broad product range, reasonable prices and high
competition favoured the positive development in sales.
COMPETITIVE LANDSCAPE
Nur Die GmbH leads hosiery with an 11% share of retail value sales in 2010. The domestic
retailer’s NurDie is the leading brand. NurDie benefits from a good price range on quality
products, distributed across a number of channels. However, the share of this German
hosiery retailer declined slightly due to growing competition from other domestic and
international players.
PROSPECTS
Hosiery is expected to post a 3% constant value CAGR and a 4% retail volume CAGR over
the forecast period. Saturation leading to good price offers in a number of distribution
channels and more stable constant value unit price movement help to explain the
anticipated growth rates.
CATEGORY DATA
Table 46 Sales of Hosiery by Category: Volume 2005-2010
Table 47 Sales of Hosiery by Category: Value 2005-2010
Table 48 Sales of Hosiery by Category: % Volume Growth 2005-2010
Table 49 Sales of Hosiery by Category: % Value Growth 2005-2010
Table 50 Hosiery Company Shares 2006-2010
Table 51 Hosiery Brand Shares 2007-2010
Table 52 Sales of Hosiery by Distribution Format: % Analysis 2005-2010
Table 53 Forecast Sales of Hosiery by Category: Volume 2010-2015
Table 54 Forecast Sales of Hosiery by Category: Value 2010-2015
Table 55 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015
Table 56 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015
Men's Jeans in Germany - Category Analysis
11. HEADLINES
TRENDS
Men’s jeans recorded slower retail volume and value sales growth in 2009 and 2010. In
2010, men’s jeans registered current value growth of 1% to reach €1.6 billion. Men in
Germany are inclined to buy jeans more often than women: On average, a man buys jeans
every second year, compared to every third year for women.
COMPETITIVE LANDSCAPE
The international clothing retailer C&A Mode holds the leading position in men’s jeans in
Germany. The company benefits from economy positioning and a store presence in most
German cities. Attractive price points and the offer of a wide range of products under one
roof are key sales drivers for C&A.
PROSPECTS
Over the forecast period, men’s jeans is expected to record a 1% retail volume CAGR, while
constant value sales are predicted to decline by a 1% CAGR. A gradual shift to less
expensive jeans, saturation and price competition are the main factors behind this growth
pattern.
CATEGORY DATA
Table 57 Sales of Men’s Jeans: Volume 2005-2010
Table 58 Sales of Men’s Jeans: Value 2005-2010
Table 59 Sales of Men’s Jeans: % Volume Growth 2005-2010
Table 60 Sales of Men’s Jeans: % Value Growth 2005-2010
Table 61 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010
Table 62 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010
Table 63 Men’s Jeans Company Shares 2006-2010
Table 64 Men’s Jeans Brand Shares 2007-2010
Table 65 Forecast Sales of Men’s Jeans: Volume 2010-2015
Table 66 Forecast Sales of Men’s Jeans: Value 2010-2015
Table 67 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015
Table 68 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015
Men's Outerwear in Germany - Category Analysis
12. HEADLINES
TRENDS
As in women’s outerwear, the economic revival engendered good current value growth in
men’s outerwear in 2010. Consumer confidence stabilised, resulting in increased household
expenditure on clothing. In 2010, men’s outerwear posted a 1% increase in retail volume
sales and a 3% rise in current value terms. These growth rates were faster than the
respective review period CAGRs.
COMPETITIVE LANDSCAPE
The leading player in men’s outerwear is C&A Mode with a 6% share of retail value sales in
2010. C&A has led men’s outerwear in Germany for many years, partly due to its high
number of outlets in all German cities and broad product range. The retailer offers a number
of clothing brands, all of which are available also via its internet shop. C&A’s success is
underpinned by its offer of value for money clothing.
PROSPECTS
Men’s outerwear is predicted to post a 1% retail volume CAGR over the forecast period. In
constant value terms, men’s outerwear is expected to grow by a 2% CAGR. Unit price
growth and a shift to more expensive quality clothing is behind the positive sales
development in men’s outerwear.
CATEGORY DATA
Table 69 Apparel Size Chart for Men: H&M
Table 70 Apparel Size Chart for Men: C&A
Table 71 Apparel Size Chart for Men: s.Oliver
Table 72 Sales of Men’s Outerwear: Volume 2005-2010
Table 73 Sales of Men’s Outerwear: Value 2005-2010
Table 74 Sales of Men’s Outerwear: % Volume Growth 2005-2010
Table 75 Sales of Men’s Outerwear: % Value Growth 2005-2010
Table 76 Men’s Outerwear Company Shares 2006-2010
Table 77 Men’s Outerwear Brand Shares 2007-2010
Table 78 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010
Table 79 Forecast Sales of Men’s Outerwear: Volume 2010-2015
Table 80 Forecast Sales of Men’s Outerwear: Value 2010-2015
13. Table 81 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015
Table 82 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015
Men's Underwear, Nightwear and Swimwear in Germany - Category Analysis
HEADLINES
TRENDS
Men’s underwear, nightwear and swimwear recorded a 1% increase in current value sales in
2010, recovering from declines in 2008 and 2009. However, retail volume sales declined
year-on-year between 2007 and 2010. Price fluctuations and the unfavourable market
environment forced consumers to cut down on their spending in the review period.
COMPETITIVE LANDSCAPE
Schiesser AG is the leading player with a 14% share of retail value sales in 2010. Excellent
quality products, a reasonable price range and good distribution have informed the growing
popularity of the Schiesser brand. However, the company started to lose shares to
international and domestic competitors in 2009 and 2010, due to financial problems and the
initiation of an insolvency process.
PROSPECTS
Retail volume sales of men’s underwear, swimwear and nightwear are expected to stagnate
over the forecast period. In retail volume terms, sales are predicted to decrease by a 1%
CAGR due to price fluctuations and slight constant value average unit price growth. It is
anticipated that constant value sales will be flat.
CATEGORY DATA
Table 83 Sales of Men’s Underwear, Nightwear and Swimwear by Category:
Volume 2005-2010
Table 84 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value
2005-2010
Table 85 Sales of Men’s Underwear, Nightwear and Swimwear by Category: %
Volume Growth 2005-2010
Table 86 Sales of Men’s Underwear, Nightwear and Swimwear by Category: %
Value Growth 2005-2010
Table 87 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010
Table 88 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010
Table 89 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution
Format: % Analysis 2005-2010
14. Table 90 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by
Category: Volume 2010-2015
Table 91 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by
Category: Value 2010-2015
Table 92 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by
Category: % Volume Growth 2010-2015
Table 93 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by
Category: % Value Growth 2010-2015
Women's Jeans in Germany - Category Analysis
HEADLINES
TRENDS
Women’s jeans recorded good retail sales growth in 2009 and 2010. Women’s jeans
recorded retail volume and value growth even in the recession in 2009, and current value
sales reached €1 billion in 2010. Jeans are comfortable and always fashion, while the
variety of styles can satisfy all tastes. Men are inclined to buy jeans more often than
women. This is partly explained by the wider choice of clothing for women.
COMPETITIVE LANDSCAPE
C&A Mode leads women’s jeans in 2010. The company’s economy positioning and presence
in almost every city in Germany attract consumers. Good price ranges and the availability of
a wide range of products under one roof are other key sales drivers.
PROSPECTS
Women’s jeans is expected to record slow retail volume and constant value growth over the
forecast period. The influence of fashion cycles, including the anticipated revival of trousers,
will impact sales of women’s jeans. Men are expected to demonstrate more loyalty to denim
despite price fluctuations.
CATEGORY DATA
Table 94 Sales of Women’s Jeans: Volume 2005-2010
Table 95 Sales of Women’s Jeans: Value 2005-2010
Table 96 Sales of Women’s Jeans: % Volume Growth 2005-2010
Table 97 Sales of Women’s Jeans: % Value Growth 2005-2010
Table 98 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010
Table 99 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010
15. Table 100 Women’s Jeans Company Shares 2006-2010
Table 101 Women’s Jeans Brand Shares 2007-2010
Table 102 Forecast Sales of Women’s Jeans: Volume 2010-2015
Table 103 Forecast Sales of Women’s Jeans: Value 2010-2015
Table 104 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015
Table 105 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015
Women's Outerwear in Germany - Category Analysis
HEADLINES
TRENDS
Women’s outerwear has outperformed men’s outerwear in retail volume sales terms in
Germany. This is explained by the increased attention women in general pay to their
appearance. After a fall in retail volume sales in 2009, due to the economic crisis, sales of
women’s outerwear rebounded in 2010. The improving economy boosted consumer
confidence and household expenditure in 2010.
COMPETITIVE LANDSCAPE
The leading company in retail value terms remained C&A Mode in 2010. The player has held
the leading position throughout the review period due to its large number of outlets (477
stores) and broad product range, as well as a presence in e-commerce. C&A offers a
number of clothing brands, to cater to most tastes; the price range is very appealing to
women looking for value for money clothing options. Moreover, C&A offers XL size clothing
for women.
PROSPECTS
Over the forecast period, women’s outerwear is expected to post a 1% retail volume CAGR
and a 3% constant value CAGR. A revival of consumer expenditure, on the one hand, and
unit price growth on the other, will boost women’s outerwear sales.
CATEGORY DATA
Table 106 Apparel Size Chart for Women: H&M
Table 107 Apparel Size Chart for Women: C&A
Table 108 Apparel Size Chart for Women: s.Oliver
Table 109 Sales of Women’s Outerwear: Volume 2005-2010
Table 110 Sales of Women’s Outerwear: Value 2005-2010
16. Table 111 Sales of Women’s Outerwear: % Volume Growth 2005-2010
Table 112 Sales of Women’s Outerwear: % Value Growth 2005-2010
Table 113 Women’s Outerwear Company Shares 2006-2010
Table 114 Women’s Outerwear Brand Shares 2007-2010
Table 115 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-
2010
Table 116 Forecast Sales of Women’s Outerwear: Volume 2010-2015
Table 117 Forecast Sales of Women’s Outerwear: Value 2010-2015
Table 118 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015
Table 119 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015
Women's Underwear, Nightwear and Swimwear in Germany - Category Analysis
HEADLINES
TRENDS
Women’s underwear, nightwear and swimwear recorded a 2% increase in current value
sales in 2010, to record its highest growth rate since 2007. However, retail volume sales
have been declining since 2007. Unit price fluctuations and an unfavourable market
environment led to cautious consumer behaviour in the review period.
COMPETITIVE LANDSCAPE
The good assortment of women’s underwear, nightwear and swimwear, along with a wide
range of clothing for the whole family, is offered by C&A Mode. The company leads women’s
underwear, nightwear and swimwear with a 15% share of retail value sales in 2010. The
“value for quality” concept has proved successful for this international player in almost all
clothing categories.
PROSPECTS
Women’s underwear, swimwear and nightwear is expected to post a 1% constant value
sales CAGR over the forecast period. Price fluctuations and the higher average unit price in
current value terms will impact the quantity to quality shift in women’s underwear in
particular.
CATEGORY DATA
Table 120 Sales of Women’s Underwear, Nightwear and Swimwear by Category:
Volume 2005-2010
Table 121 Sales of Women’s Underwear, Nightwear and Swimwear by Category:
17. Value 2005-2010
Table 122 Sales of Women’s Underwear, Nightwear and Swimwear by Category: %
Volume Growth 2005-2010
Table 123 Sales of Women’s Underwear, Nightwear and Swimwear by Category: %
Value Growth 2005-2010
Table 124 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-
2010
Table 125 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-
2010
Table 126 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution
Format: % Analysis 2005-2010
Table 127 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by
Category: Volume 2010-2015
Table 128 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by
Category: Value 2010-2015
Table 129 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by
Category: % Volume Growth 2010-2015
Table 130 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by
Category: % Value Growth 2010-2015
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