SlideShare a Scribd company logo
How to Use Social Media to Get
Prospective Customers to Love You
Presented by Ronan Keane
Friday, February 21, 2014
XO Communications Services Portfolio

Internet connectivity and
intelligent networks.

Voice, collaboration and
communications.

Cloud computing, hosting
and IT services.

Internet Access

IP Flex

Enterprise Cloud

Ethernet Services

IP Flex with VPN

Cloud Drive

MPLS IP-VPN

SIP Trunking

Cloud Vault

VPLS

Enterprise SIP

Backup

Private Line

Hosted PBX

Colocation

Wavelength

Web/Audio
Conferencing

Web Hosting

Fixed Wireless Access

Faster application and
network performance.

Applications
Performance
Management

Network security and
data protection.

Hosted Security
Managed Security

Content Delivery
Networks

Hosted Exchange

Contact Center / IVR

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

2
The XO Network

One of the Industry’s Largest and Most Advanced IP Networks

Extensive Coverage
• 85 major metropolitan markets
across United States
• Global service delivery to 50+
countries on 5 continents
• 4,100 on-net buildings
• Ethernet access to hundreds of
thousands business locations

Robust Assets
• 100 Gbps Coast-to-Coast
• Tier 1 IP network
• Built using advanced IP and optical
technology from Ciena, Cisco,
Infinera and Juniper Networks
• 20,000 route mile inter-city miles
• 1 million metro fiber miles
• 50+ colocation facilities
• Fixed wireless spectrum in 80 major
metropolitan markets
Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

3
About XO Communications
• Leading nationwide provider of data and IP
services
• Comprehensive portfolio of IP
communications, managed network and IT
services
• Headquartered in Herndon, VA
• More than 3,000 employees
• Annual revenues of more than $1.5B

• Focus on business, large enterprise and
wholesale customers
• Customers include more than 50% of the
Fortune 500
• Leading brands across major industries
• Major cable, content, mobile wireless and
domestic/global telecommunications
companies

Our Customers
Large Enterprise

Mid-Market

Wholesale

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

4
Today’s Agenda
1. Structure of Marketing at XO Communications

2. Objectives for XO’s Social Media
3. Social Media Accounts
4. Social Media Tools

5. Measuring and Tracking
6. Tools
7. Successes

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

5
Structure of Marketing at XO Communications
Social Media
Marketing Programs

•
•
•
•
•
•
•
•

Social Listening
Social Media Marketing
Corporate Brand Building
Social Lead Gen/advertising
AR/PR
Customer/Prospect Engaging
Corporate Blog
Sales Blogs

•
•
•
•
•

Content Creation
Lead Generation Programs
Campaign Management
Customer Loyalty
XO.Com

Product Marketing

• Positioning
• Sales Enablement
• Market Intelligence

Sales Teams

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

6
XO Communications is Active on These Platforms

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

7
XO’s “Followers” on LinkedIn

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

8
XO’s “Followers” on LinkedIn

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

9
Objective’s for XO’s Social Media

Content | Engagement | Advertising | Employees

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

10
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

YouTube.com

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

11
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Blog.xo.com

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

12
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Facebook.com

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

13
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Twitter.com

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

14
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

LinkedIn Promoted Updates
Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

15
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Sponsored Tweets

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

16
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Yammer.com

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

17
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

GaggleAMP.com

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

18
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

200+ XO Sales Blogs
Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

19
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

20
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

21
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

22
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

23
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications.

24

More Related Content

Similar to XO Communications: How Big Brands Use Social to Get People to Love U

Volo credentials november 2015 sc
Volo credentials   november 2015 scVolo credentials   november 2015 sc
Volo credentials november 2015 sc
Steven Clarke
 
Search Profile Index Introduction by 4th Media I.T. Corporation
Search Profile Index Introduction by 4th Media I.T. CorporationSearch Profile Index Introduction by 4th Media I.T. Corporation
Search Profile Index Introduction by 4th Media I.T. Corporation
Janette Toral
 
Employer Research Assignment
Employer Research Assignment Employer Research Assignment
Employer Research Assignment
AustinLia
 
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumThe Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
Prescient Digital Media
 
QS_Presentation_UPD
QS_Presentation_UPDQS_Presentation_UPD
QS_Presentation_UPD
Angelika Bystrytskaya
 
QS_Presentation_UPD
QS_Presentation_UPDQS_Presentation_UPD
QS_Presentation_UPD
Olga Semenova
 
Isobar_Vietnam_Creds_April13_Final
Isobar_Vietnam_Creds_April13_FinalIsobar_Vietnam_Creds_April13_Final
Isobar_Vietnam_Creds_April13_Final
Isobar Vietnam
 
Top mobile app development companies
Top mobile app development companiesTop mobile app development companies
Top mobile app development companies
Extract
 
Arrae Media Kit
Arrae Media KitArrae Media Kit
Arrae Media Kit
Katie Clements
 
Future of Digital Marketing Agencies
Future of Digital Marketing AgenciesFuture of Digital Marketing Agencies
Future of Digital Marketing Agencies
Optify
 
OM Software Key Working Vertical
OM Software Key Working Vertical OM Software Key Working Vertical
OM Software Key Working Vertical
OM SOFTWARE PVT LTD
 
Social media comms stanford piovesan - april 2014
Social media comms   stanford piovesan - april 2014Social media comms   stanford piovesan - april 2014
Social media comms stanford piovesan - april 2014
ronpiovesan
 
Esstel profile
Esstel profileEsstel profile
Esstel profile
esstel
 
Branding in the Global Marketplace
Branding in the Global MarketplaceBranding in the Global Marketplace
Branding in the Global Marketplace
Siegel+Gale
 
Managing Brands for Maximum Profits
Managing Brands for Maximum ProfitsManaging Brands for Maximum Profits
Managing Brands for Maximum Profits
IO Integration
 
An Integrated Marketing Agency
An Integrated Marketing AgencyAn Integrated Marketing Agency
An Integrated Marketing Agency
Quaiser Raza
 
Boundary.org.uk
Boundary.org.ukBoundary.org.uk
Boundary.org.uk
Roy KM
 
Beyond Personalisation: The Customer Conversation with Sitecore
Beyond Personalisation: The Customer Conversation with SitecoreBeyond Personalisation: The Customer Conversation with Sitecore
Beyond Personalisation: The Customer Conversation with Sitecore
Sitecore
 
Content gov v3 (1)
Content gov v3 (1)Content gov v3 (1)
Content gov v3 (1)
Capital Group
 
Content gov v3 (1)
Content gov v3 (1)Content gov v3 (1)
Content gov v3 (1)
Capital Group
 

Similar to XO Communications: How Big Brands Use Social to Get People to Love U (20)

Volo credentials november 2015 sc
Volo credentials   november 2015 scVolo credentials   november 2015 sc
Volo credentials november 2015 sc
 
Search Profile Index Introduction by 4th Media I.T. Corporation
Search Profile Index Introduction by 4th Media I.T. CorporationSearch Profile Index Introduction by 4th Media I.T. Corporation
Search Profile Index Introduction by 4th Media I.T. Corporation
 
Employer Research Assignment
Employer Research Assignment Employer Research Assignment
Employer Research Assignment
 
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumThe Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum
 
QS_Presentation_UPD
QS_Presentation_UPDQS_Presentation_UPD
QS_Presentation_UPD
 
QS_Presentation_UPD
QS_Presentation_UPDQS_Presentation_UPD
QS_Presentation_UPD
 
Isobar_Vietnam_Creds_April13_Final
Isobar_Vietnam_Creds_April13_FinalIsobar_Vietnam_Creds_April13_Final
Isobar_Vietnam_Creds_April13_Final
 
Top mobile app development companies
Top mobile app development companiesTop mobile app development companies
Top mobile app development companies
 
Arrae Media Kit
Arrae Media KitArrae Media Kit
Arrae Media Kit
 
Future of Digital Marketing Agencies
Future of Digital Marketing AgenciesFuture of Digital Marketing Agencies
Future of Digital Marketing Agencies
 
OM Software Key Working Vertical
OM Software Key Working Vertical OM Software Key Working Vertical
OM Software Key Working Vertical
 
Social media comms stanford piovesan - april 2014
Social media comms   stanford piovesan - april 2014Social media comms   stanford piovesan - april 2014
Social media comms stanford piovesan - april 2014
 
Esstel profile
Esstel profileEsstel profile
Esstel profile
 
Branding in the Global Marketplace
Branding in the Global MarketplaceBranding in the Global Marketplace
Branding in the Global Marketplace
 
Managing Brands for Maximum Profits
Managing Brands for Maximum ProfitsManaging Brands for Maximum Profits
Managing Brands for Maximum Profits
 
An Integrated Marketing Agency
An Integrated Marketing AgencyAn Integrated Marketing Agency
An Integrated Marketing Agency
 
Boundary.org.uk
Boundary.org.ukBoundary.org.uk
Boundary.org.uk
 
Beyond Personalisation: The Customer Conversation with Sitecore
Beyond Personalisation: The Customer Conversation with SitecoreBeyond Personalisation: The Customer Conversation with Sitecore
Beyond Personalisation: The Customer Conversation with Sitecore
 
Content gov v3 (1)
Content gov v3 (1)Content gov v3 (1)
Content gov v3 (1)
 
Content gov v3 (1)
Content gov v3 (1)Content gov v3 (1)
Content gov v3 (1)
 

More from HighRoad Solution

Win Back Members Using Inbound Methodologies
Win Back Members Using Inbound MethodologiesWin Back Members Using Inbound Methodologies
Win Back Members Using Inbound Methodologies
HighRoad Solution
 
Innovative Chapter Communications
Innovative Chapter CommunicationsInnovative Chapter Communications
Innovative Chapter Communications
HighRoad Solution
 
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...
HighRoad Solution
 
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project Management
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project ManagementHighRoad U Webinar: Budgets, Roadmaps & MarTech Project Management
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project Management
HighRoad Solution
 
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...ASAE Lunch Learning Webinar: the digital black box using technology to bring ...
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...
HighRoad Solution
 
Inbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap UpInbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap Up
HighRoad Solution
 
HighRoad U 2016-2017 Final Exam Wrap-Up
HighRoad U 2016-2017 Final Exam Wrap-UpHighRoad U 2016-2017 Final Exam Wrap-Up
HighRoad U 2016-2017 Final Exam Wrap-Up
HighRoad Solution
 
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
HighRoad Solution
 
Inbound Lunch Bunch: Using Digital Advertising for Membership Growth
Inbound Lunch Bunch: Using Digital Advertising for Membership GrowthInbound Lunch Bunch: Using Digital Advertising for Membership Growth
Inbound Lunch Bunch: Using Digital Advertising for Membership Growth
HighRoad Solution
 
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATION
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATIONHIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATION
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATION
HighRoad Solution
 
ASAE Lunch Learning Webinar: Win Back Lapsed Members
ASAE Lunch Learning Webinar: Win Back Lapsed MembersASAE Lunch Learning Webinar: Win Back Lapsed Members
ASAE Lunch Learning Webinar: Win Back Lapsed Members
HighRoad Solution
 
HighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership GrowthHighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad Solution
 
April 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown
April 2017 Inbound Lunch Bunch- Using Marketing Automation to GrownApril 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown
April 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown
HighRoad Solution
 
ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...
ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...
ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...
HighRoad Solution
 
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROW
HIGHROAD U WEBINAR:  USING MARKETING AUTOMATION TO GROWHIGHROAD U WEBINAR:  USING MARKETING AUTOMATION TO GROW
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROW
HighRoad Solution
 
HighRoad & C-Systems Webinar: Email Marketing v Marketing Automation
HighRoad & C-Systems Webinar: Email Marketing v Marketing AutomationHighRoad & C-Systems Webinar: Email Marketing v Marketing Automation
HighRoad & C-Systems Webinar: Email Marketing v Marketing Automation
HighRoad Solution
 
March 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROI
March 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROIMarch 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROI
March 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROI
HighRoad Solution
 
HighRoad U Webinar: Building Digital Ecosystems that Deliver ROI
HighRoad U Webinar: Building Digital Ecosystems that Deliver ROIHighRoad U Webinar: Building Digital Ecosystems that Deliver ROI
HighRoad U Webinar: Building Digital Ecosystems that Deliver ROI
HighRoad Solution
 
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017
HighRoad Solution
 
Inbound Lunch Bunch: Ecommerce for Assocations
Inbound Lunch Bunch: Ecommerce for AssocationsInbound Lunch Bunch: Ecommerce for Assocations
Inbound Lunch Bunch: Ecommerce for Assocations
HighRoad Solution
 

More from HighRoad Solution (20)

Win Back Members Using Inbound Methodologies
Win Back Members Using Inbound MethodologiesWin Back Members Using Inbound Methodologies
Win Back Members Using Inbound Methodologies
 
Innovative Chapter Communications
Innovative Chapter CommunicationsInnovative Chapter Communications
Innovative Chapter Communications
 
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...
 
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project Management
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project ManagementHighRoad U Webinar: Budgets, Roadmaps & MarTech Project Management
HighRoad U Webinar: Budgets, Roadmaps & MarTech Project Management
 
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...ASAE Lunch Learning Webinar: the digital black box using technology to bring ...
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...
 
Inbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap UpInbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap Up
 
HighRoad U 2016-2017 Final Exam Wrap-Up
HighRoad U 2016-2017 Final Exam Wrap-UpHighRoad U 2016-2017 Final Exam Wrap-Up
HighRoad U 2016-2017 Final Exam Wrap-Up
 
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
 
Inbound Lunch Bunch: Using Digital Advertising for Membership Growth
Inbound Lunch Bunch: Using Digital Advertising for Membership GrowthInbound Lunch Bunch: Using Digital Advertising for Membership Growth
Inbound Lunch Bunch: Using Digital Advertising for Membership Growth
 
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATION
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATIONHIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATION
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATION
 
ASAE Lunch Learning Webinar: Win Back Lapsed Members
ASAE Lunch Learning Webinar: Win Back Lapsed MembersASAE Lunch Learning Webinar: Win Back Lapsed Members
ASAE Lunch Learning Webinar: Win Back Lapsed Members
 
HighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership GrowthHighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership Growth
 
April 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown
April 2017 Inbound Lunch Bunch- Using Marketing Automation to GrownApril 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown
April 2017 Inbound Lunch Bunch- Using Marketing Automation to Grown
 
ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...
ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...
ASAE Lunch Learning Webinar: SEO + Content: The Perfect Match to Generate New...
 
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROW
HIGHROAD U WEBINAR:  USING MARKETING AUTOMATION TO GROWHIGHROAD U WEBINAR:  USING MARKETING AUTOMATION TO GROW
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROW
 
HighRoad & C-Systems Webinar: Email Marketing v Marketing Automation
HighRoad & C-Systems Webinar: Email Marketing v Marketing AutomationHighRoad & C-Systems Webinar: Email Marketing v Marketing Automation
HighRoad & C-Systems Webinar: Email Marketing v Marketing Automation
 
March 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROI
March 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROIMarch 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROI
March 17 2017 Inbound Lunch Bunch: Building Digital Ecosystems that Deliver ROI
 
HighRoad U Webinar: Building Digital Ecosystems that Deliver ROI
HighRoad U Webinar: Building Digital Ecosystems that Deliver ROIHighRoad U Webinar: Building Digital Ecosystems that Deliver ROI
HighRoad U Webinar: Building Digital Ecosystems that Deliver ROI
 
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017
 
Inbound Lunch Bunch: Ecommerce for Assocations
Inbound Lunch Bunch: Ecommerce for AssocationsInbound Lunch Bunch: Ecommerce for Assocations
Inbound Lunch Bunch: Ecommerce for Assocations
 

Recently uploaded

The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
YourLegal Accounting
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 

Recently uploaded (20)

The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 

XO Communications: How Big Brands Use Social to Get People to Love U

  • 1. How to Use Social Media to Get Prospective Customers to Love You Presented by Ronan Keane Friday, February 21, 2014
  • 2. XO Communications Services Portfolio Internet connectivity and intelligent networks. Voice, collaboration and communications. Cloud computing, hosting and IT services. Internet Access IP Flex Enterprise Cloud Ethernet Services IP Flex with VPN Cloud Drive MPLS IP-VPN SIP Trunking Cloud Vault VPLS Enterprise SIP Backup Private Line Hosted PBX Colocation Wavelength Web/Audio Conferencing Web Hosting Fixed Wireless Access Faster application and network performance. Applications Performance Management Network security and data protection. Hosted Security Managed Security Content Delivery Networks Hosted Exchange Contact Center / IVR Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 2
  • 3. The XO Network One of the Industry’s Largest and Most Advanced IP Networks Extensive Coverage • 85 major metropolitan markets across United States • Global service delivery to 50+ countries on 5 continents • 4,100 on-net buildings • Ethernet access to hundreds of thousands business locations Robust Assets • 100 Gbps Coast-to-Coast • Tier 1 IP network • Built using advanced IP and optical technology from Ciena, Cisco, Infinera and Juniper Networks • 20,000 route mile inter-city miles • 1 million metro fiber miles • 50+ colocation facilities • Fixed wireless spectrum in 80 major metropolitan markets Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 3
  • 4. About XO Communications • Leading nationwide provider of data and IP services • Comprehensive portfolio of IP communications, managed network and IT services • Headquartered in Herndon, VA • More than 3,000 employees • Annual revenues of more than $1.5B • Focus on business, large enterprise and wholesale customers • Customers include more than 50% of the Fortune 500 • Leading brands across major industries • Major cable, content, mobile wireless and domestic/global telecommunications companies Our Customers Large Enterprise Mid-Market Wholesale Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 4
  • 5. Today’s Agenda 1. Structure of Marketing at XO Communications 2. Objectives for XO’s Social Media 3. Social Media Accounts 4. Social Media Tools 5. Measuring and Tracking 6. Tools 7. Successes Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 5
  • 6. Structure of Marketing at XO Communications Social Media Marketing Programs • • • • • • • • Social Listening Social Media Marketing Corporate Brand Building Social Lead Gen/advertising AR/PR Customer/Prospect Engaging Corporate Blog Sales Blogs • • • • • Content Creation Lead Generation Programs Campaign Management Customer Loyalty XO.Com Product Marketing • Positioning • Sales Enablement • Market Intelligence Sales Teams Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 6
  • 7. XO Communications is Active on These Platforms Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 7
  • 8. XO’s “Followers” on LinkedIn Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 8
  • 9. XO’s “Followers” on LinkedIn Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 9
  • 10. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 10
  • 11. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees YouTube.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 11
  • 12. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Blog.xo.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 12
  • 13. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Facebook.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 13
  • 14. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Twitter.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 14
  • 15. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees LinkedIn Promoted Updates Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 15
  • 16. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Sponsored Tweets Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 16
  • 17. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Yammer.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 17
  • 18. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees GaggleAMP.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 18
  • 19. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees 200+ XO Sales Blogs Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 19
  • 20. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 20
  • 21. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 21
  • 22. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 22
  • 23. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 23
  • 24. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 24

Editor's Notes

  1. Notes:Use this presentation to introduce XO Communications to existing customers as well as prospects. This presentation communicates XO Communications’ capabilities and our business strategy with a focus on delivering a superior customer experience. The presentation is designed to communicate the foundation of our brand. We differentiate ourselves by providing a superior customer experience that is based on the passionate commitment of our employees, our IP services expertise and the proven, reliable performance of our advanced network.
  2. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  3. Purpose:This slide is meant to provide a high level overview of the XO network, including our IP network and metro/long haul transport networks.Notes:XO operates of one of the largest, most advanced IP networks in the world. In the U.S., we have #3 IP network; globally, our IP network is among the top 13. (Source: Renesys)Our network has extensive metro, nationwide and global coverage. Our network assets and coverage include:85 major metropolitan marketsService delivery to 50 countries on five continents19,000 route mile nationwide long haul fiber networkNearly one million metro fibers milesAnother key capability of our network is that we can connect your locations using a wide range of access technologies, from fiber and Ethernet over copper to fixed wireless.
  4. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  5. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  6. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  7. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  8. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  9. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  10. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  11. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  12. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  13. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  14. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  15. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  16. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  17. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  18. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  19. Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  20. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  21. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  22. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  23. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  24. Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.