This document discusses content governance models for YP. It presents three options for the scope of governance: 1) at the corporate level, 2) for just the small business market, or 3) for the small business web platform only. It recommends the corporate-level option to ensure consistency of branding, positioning, and coordinated communications across markets. The document also outlines a proposed governance model with roles for creators, producers, editors, publishers and administrators to manage content creation and publishing according to agreed upon strategies, standards and guidelines.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What are your key differentiators as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Audience
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
Practical Marketing: Get Customers to Know You & Hear Your MessageYP
Small businesses have little time or resources to invest in what doesn't matter. This Practical Marketing series is a no-nonsense five-part education program that gives small businesses the tools they need to maximize results on their marketing efforts. In this, the second in the five-part series, here's what will be covered:
-How to get found
-Business listings and reviews
-Websites & SEO
And more...
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What are your key differentiators as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Audience
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
Practical Marketing: Get Customers to Know You & Hear Your MessageYP
Small businesses have little time or resources to invest in what doesn't matter. This Practical Marketing series is a no-nonsense five-part education program that gives small businesses the tools they need to maximize results on their marketing efforts. In this, the second in the five-part series, here's what will be covered:
-How to get found
-Business listings and reviews
-Websites & SEO
And more...
Présentation atelier IBM avec le témoignage de l'Oréal Groupe lors du Forum MDM Micropole du 19 novembre 2014 à Paris.
Le Groupe L'Oréal a mis en place un référentiel de données produits avec la solution IBM PIM.
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution Renate ...Philips
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution
Renate Wijma - Nikon Europe BV
Adam Gray - Oracle
Oracle Social Relationship Management SRM
The Social Conference 12 Febr 2015 #Amsterdam
These principles demonstrate IBM’s continued and expanded support for open standards, as well as the importance they hold for our customers. We are strengthening our commitment to open standards and the value they bring to all.
Zero in on Customers Who Matter Most to Your BusinessYP
Small businesses need to focus on the customers who matter most. In this, the third in the five-part Practical Marketing education series, small businesses learn how to zero in on marketing that maximizes results.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
As is the case with most websites or intranets it is simply impossible to achieve any long-lasting success without a clearly defined ownership and management structure. Intranet governance provides clarity and rules: namely the titles, roles and responsibilities of its owners, managers, stakeholders and contributors. However, at the heart of a successful model, is a powerful executive with purse strings, supported by a solid intranet team. This presentation discusses how to build an intranet governance model, and the options for doing so.
5 Ways To Use National Performance Awards to Drive ExcellenceJuran Global
Why do so many organizations use the U.S. Malcolm Baldrige National Quality Award criteria (or similar ones in other countries) to improve business performance? One simple reason – it works. The Baldrige Award program includes assessments, tools, and training created to help your company achieve world-class status. This presentation with Juran Global CEO Dr. Joseph A. DeFeo introduces the Malcolm Baldrige National Quality Award criteria and others like it, addresses how they can be used to assess and drive your organizational performance, and explains why it should be used as a strategic guide for change.
The latest edition of our Advertising and Marketing Technology sector overview piece, looking at M&A and financing trends across the AdTech and marketing software sector.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
Applying PRUB - thinking to change initiatives; who is accountable for what? webinar
Thursday 22 February 2018
presented by Phil Driver, OpenStrategies Ltd
hosted by Merv Wyeth, Benefits Management SIG Secretary
The link to the write up page and resources of this webinar:
https://www.apm.org.uk/news/applying-prub-thinking-to-change-initiatives-who-is-accountable-for-what-webinar/
Twitter
#apmbenefits
@apmbmsig
Présentation atelier IBM avec le témoignage de l'Oréal Groupe lors du Forum MDM Micropole du 19 novembre 2014 à Paris.
Le Groupe L'Oréal a mis en place un référentiel de données produits avec la solution IBM PIM.
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution Renate ...Philips
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution
Renate Wijma - Nikon Europe BV
Adam Gray - Oracle
Oracle Social Relationship Management SRM
The Social Conference 12 Febr 2015 #Amsterdam
These principles demonstrate IBM’s continued and expanded support for open standards, as well as the importance they hold for our customers. We are strengthening our commitment to open standards and the value they bring to all.
Zero in on Customers Who Matter Most to Your BusinessYP
Small businesses need to focus on the customers who matter most. In this, the third in the five-part Practical Marketing education series, small businesses learn how to zero in on marketing that maximizes results.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
As is the case with most websites or intranets it is simply impossible to achieve any long-lasting success without a clearly defined ownership and management structure. Intranet governance provides clarity and rules: namely the titles, roles and responsibilities of its owners, managers, stakeholders and contributors. However, at the heart of a successful model, is a powerful executive with purse strings, supported by a solid intranet team. This presentation discusses how to build an intranet governance model, and the options for doing so.
5 Ways To Use National Performance Awards to Drive ExcellenceJuran Global
Why do so many organizations use the U.S. Malcolm Baldrige National Quality Award criteria (or similar ones in other countries) to improve business performance? One simple reason – it works. The Baldrige Award program includes assessments, tools, and training created to help your company achieve world-class status. This presentation with Juran Global CEO Dr. Joseph A. DeFeo introduces the Malcolm Baldrige National Quality Award criteria and others like it, addresses how they can be used to assess and drive your organizational performance, and explains why it should be used as a strategic guide for change.
The latest edition of our Advertising and Marketing Technology sector overview piece, looking at M&A and financing trends across the AdTech and marketing software sector.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
Applying PRUB - thinking to change initiatives; who is accountable for what? webinar
Thursday 22 February 2018
presented by Phil Driver, OpenStrategies Ltd
hosted by Merv Wyeth, Benefits Management SIG Secretary
The link to the write up page and resources of this webinar:
https://www.apm.org.uk/news/applying-prub-thinking-to-change-initiatives-who-is-accountable-for-what-webinar/
Twitter
#apmbenefits
@apmbmsig