XIPcode is a 2D matrix code combined with alphanumeric characters that links to online content when scanned. It can be printed on various materials and scanned using the XIPcode app. Businesses purchase individual XIPcodes for $299 each to include on products and services, then pay $29.90 monthly per code for decoding server charges. This allows businesses to drive customers to online content like videos, text, and even purchases through scanning the XIPcode with a mobile device.