Piano di comunicazione sul ventesimo anniversario di Disneyland Paris, realizzato da Emanuele Florio, Pietro Casciello, Valentina Ternullo, Anna D'Agnano, Valentina Ditoria
Slow medicine, fare di più non significa fare meglio, amortali, disease mongering, adolescenza, ferrando, ferrandoalberto, fimp, Piacenza, medicalizzazione, Nativity
Piano di comunicazione sul ventesimo anniversario di Disneyland Paris, realizzato da Emanuele Florio, Pietro Casciello, Valentina Ternullo, Anna D'Agnano, Valentina Ditoria
Slow medicine, fare di più non significa fare meglio, amortali, disease mongering, adolescenza, ferrando, ferrandoalberto, fimp, Piacenza, medicalizzazione, Nativity
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
These are the slides I will be using for an executive workshop in Mexico on the topic of "Competitive Advantage through Business Model Design and Innovation"
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM
See download link below.
Here is a free compilation of all the freebies you might need for your presentations, or other creative projects, including fonts, colors, icons and more.
Download link: https://www.dropbox.com/s/ziy3976c8qxn51y/The%20Ultimate%20Freebies%20Guide%20for%20Presentations.pdf
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
These are the slides I will be using for an executive workshop in Mexico on the topic of "Competitive Advantage through Business Model Design and Innovation"
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM
See download link below.
Here is a free compilation of all the freebies you might need for your presentations, or other creative projects, including fonts, colors, icons and more.
Download link: https://www.dropbox.com/s/ziy3976c8qxn51y/The%20Ultimate%20Freebies%20Guide%20for%20Presentations.pdf
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
2. 2
Focus
Riese Pio X
RovatoMuggia
Chi siamo
• Pasta ZARA ha più di un secolo di storia
e al timone dell’azienda c’è sempre stata
la famiglia Bragagnolo, oggi giunta alla
quarta generazione.
• Il 14,5% della pasta secca consumata nel
mondo è prodotta da Pasta Zara. Queste
cifre fanno di Pasta Zara il primo
esportatore italiano e il secondo
produttore nazionale.
• La nostra produzione è interamente
realizzata in Italia, rendendoci orgogliosi
di rappresentare il Made in Italy nel
mondo.
I nostri tre
stabilimenti
produttivi
3. 3
Progressione delle vendite
• Oggi, Pasta Zara è il primo
esportatore italiano di pasta e
il secondo produttore
nazionale.
• I nostri prodotti sono esportati
in 104 paesi nel mondo.
• La crescita delle vendite è stata
del 6,7% all’anno negli ultimi 15
anni, ed i volumi oggi
raggiungono quota 246.000
tonnellate.
* Pasta Zara, vendite di pasta (‘000 Tonn.) | ’97 – ’12+
+166%
‘000Tonn.
4. 4
Capacità produttiva
• Pasta Zara ha dato corso negli ultimi
dieci anni a un intenso programma di
investimenti per tenere il passo della
progressione delle vendite.
Investimenti resi possibili anche
all’entrata nella compagine societaria di
Friulia (la finanziaria della Regione Friuli
Venezia Giulia) e Simest (merchant
bank ).
• Abbiamo incrementato la capacità
produttiva presso la sede storica a Riese
Pio X e aggiunto ulteriori linee presso i
nuovi stabilimenti di Muggia e Rovato.
• Ad oggi, la capacità produttiva
complessiva è di circa 455.000
tonnellate / anno.
* Capacità produttiva per stabilimento | ’00 – ’12+
90
175
455
‘000Tonn.
5. 5
Risorse umane
• Nell’ultimo decennio abbiamo inoltre
investito nel nostro capitale umano, che
oggi comprende 383 risorse nei tre
stabilimenti e negli uffici centrali.
• Il nostro personale è puntualmente
coinvolto in programmi di formazione ed
aggiornamento, realizzati sia con corsi
interni che esterni.
* Risorse per stabilimento | ’00 – ’12+
108
189
383
N.risorse
6. 6
Rapidità ed esattezza
• Nonostante lo sviluppo rapido e
incessante, Pasta Zara ha tra le sue
prerogative vincenti il fatto di
essere un’azienda snella.
Organizzazione interna
Suddivisione in macroaree
(commerciale, logistica, produzione,
budget…) gestite da responsabili con
un supervisore incaricato
dell’ottimizzazione delle risorse
Clienti (distributori, buyer)
Rapporto costante, giornaliero. I
componenti della famiglia Bragagnolo
si occupano in prima persona di diversi
mercati. Prendendo la valigia e
mettendoci la faccia.
7. 7
Investire in un momento di crisi
• Pasta Zara ha innovato e continua a farlo
nonostante il perdurante periodo di crisi.
Perché è proprio nei momenti di difficoltà
generale che l’azienda e il suo imprenditore
devono avere coraggio, agendo con rapidità
e esattezza.
“Bisogna essere
attrezzati
per attraversare
la notte,
ma soprattutto
essere pronti
a scattare per quando
arriverà l’alba”