The document provides an overview of an interior design and project management firm called dx. dx has over 15 years of experience completing over 700 projects ranging from small offices to large residential developments. They have a team of designers, project managers, and strategic planners who help clients meet objectives through a participative design process. Recent projects highlighted include work for Panasonic Canada, Betty Hemmings Leathergoods, Financial Planners Standards Council, and The Courtyard Group.

1. Interior Design + Project Management
AN INTRODUCTION
TO OUR FIRM

2. 3CONTENTS
4
11
experience overview
5
Recent Work
quality control
our team
CContact us
delivery methods
aboutx
x
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Scope of work &
Project Process

3. 3
dx has successfully completed the interior architecture and design of over
700 projects ranging in size from 1,500 to 1.5 million square feet. Our expertise
encompasses dynamic work environments, high impact retail spaces, business
and luxury hotels, and large scale residential developments. We have a multi-
talented staff of individuals with backgrounds in interior design, project man-
agement, and strategic planning. Our design approach helps clients meet their
organizational objectives, while identifying new opportunities to optimize project
results. Clients benefit from our solid technical skills, participative design process,
and aesthetic sensibility.
dx has been in the business of design since August of 1994 and incorpo-
rated in 1997. The firm is jointly managed by three partners, Greg Quinn, Cathy
Knott, and Susan Quinn. Currently dx operates a design studio in down-
town Toronto, Canada and a satellite office in Abu Dhabi, United Arab Emirates.
At dx, creativity goes beyond the clever use of aesthetics and materials.
We believe in pushing traditional boundaries to address customer’s ever chang-
ing needs. This means asking questions that uncover new ways of viewing the
corporate experience.
We also believe that creativity is required to address ever-increasing pressures for
cost and schedule control.
Flawless Implementation
Even the best plans in the world require a talented,
detail-oriented team to turn ideas into reality. Careful
management of the documentation and construction
process is vital for success.
To achieve our client’s goals, we:
•clarify priorities and expectations
•anticipate and prevent problems
•emphasize collaboration
•follow-through to the last detail
ABOUT

4. 4
EXPERIENCE AND
OVERVIEW
dxs primary focus is the interior planning, design and project management
of corporate offices, hotels, restaurants, retail stores, and residences all over
Canada and around the world. A selected list of projects can be found below.
Financial Planners Standards Council
Completion: August 2007
Description: project management and interior design
(8,000 sq. ft.)
Location: 375 University Ave. Toronto.
Panasonic Head Office
Completion: March 2009
Description: interior and exterior design for recep-
tion, meeting room, presentation room, washroom,
full facade renovation.
Location: Mississauga, Canada
Humanscale
Completion: In Progress
Description: Interior design and project management
for LEED rated showroom and office for world’s
leading ergonomic products company (8,000 sq. ft.)
Location: 488 Wellington St., Toronto.
The Courtyard Group
Completion: June 2008
Description: interior design and ongoing design sup-
port for medical consulting firm in historic buildings
in Toronto & New York City (8000 sq.ft.).
Location: Toronto, Canada & New York, USA
Royal Bank of Canada (RBC)
Completion: Ongoing
Description: project management and interior design
for multiple retail branches across Canada
Location: British Columbia, Alberta, Ontario
Alzheimers Society
Completion: February 2009
Description: Interior design, project management,
and relocation management of a new amalgamated
office for the organization (40,000 sq. ft.)
Location: 20 Eglinton Ave. Toronto
The Bank of Nova Scotia
Completion: December 2005
Description: project management and interior design
for corporate offices and call centre (40,000 sq. ft.)
Location: 2201 Eglinton, Toronto, ON
Hospitals of Ontario Pension Plan (Hoopp)
Completion: June 2008 & ongoing
Description: interior design and Project management
of existing office (20,000 sq.ft.)
Location: Toronto St, Toronto ON.
Koskie Minsky
Completion: July 2006/ 2007
Description: project management and interior design
for law office (6,000 sq. ft.)
Location: 1 Queen S. West, Toronto, ON
Stealing Time
Completion: January 2008
Description: Interior design for commercial editing
company in historic post and beam building (8,000
sq. ft.)
Location: 488 Wellington St., Toronto.

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RECENT WORK
PANASONIC
Panasonic Canada sought to create a more current
image for its dated space, reflecting its role as a lead-
ing-edge player in technology products.
d x focused on areas involving client interaction,
establishing the lobby as the epicenter of Panasonic’s
visual identity. Design elements, including a signature
plasma T.V. mounted on a rich walnut credenza in
the boardroom, showcased the company’s high-tech
image. Wood elements from the interior were extended
outside through exterior wood cladding, wrapping the
building. Inside, the wood cladding throughout the
client interaction areas maintained a retro dynamic,
modernized against some of the newer fixtures.

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RECENT WORK
BETTY HEMMINGS LEATHERGOODS
Creating a space with modern elegance inside and out,
the dx team refurbished this Toronto Landmark
business preserving the feel but updating the new
Yorkville location to appeal to a younger audience.
Outside, the exterior was refaced. A facade featuring
limestone-like material, with illuminated recesses for
the brushed aluminum signage, welcomes new and
loyal customers.
Inside, the new shelving allows the leather items to
stand out while minimized window displays give a
cleaner, more contemporary and inviting look. Warm
woods throughout and plaster detailing along the
length of the dropped drywall ceiling combine the
stylish of-the-moment look and a classic feel. Built-in
millwork was used for in-store displays, with interior
shelves painted white to accentuate the leather items.

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RECENT WORK
FINANCIAL PLANNERS STANDARDS COUNCIL
You can change your image by changing your space.
Faced with restricted space that did not foster collabo-
ration, Financial Planners Standards Council (FPSC)
retained dx to modernize and rejuvenate the
company’s image.
Eliminating the majority of offices created an open, airy
design. Employees moved to ergonomic workstations
fitted with Humanscale keyboard trays and monitor
arms, increasing both work space and storage. To foster
collaboration, dx created clusters of workstations
transforming the FPSC into an interactive environment
A large lounge and open kitchen increase the interactive
common space.

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RECENT WORK
STEALING TIME CORPORATE OFFICES
The mandate for the new home of this busy commercial
editing company was to create a unique, eclectic space for
entertaining clients, who often spend a few hours to a full
week overseeing projects. The space had to exude comfort,
accommodate a large prep kitchen with separate client bar
area, while still functioning as a busy workspace.
Brick, wood, glass, concrete; the existing raw elements of the
building became an integral part of the overall design, with
each editor adding a unique touch of their own personality
within their editing suites. The main hub of the space, which
ties all other areas together is the central bar area; a bumping
ground for clients and staff.

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RECENT WORK
CARLSON MARKETING
Carlson Marketing hired s to transform
their space into something both functional and
stylish.
The space dynamically blends corporate comfort
into a creative and collaborative environment.
Vibrant red benches in the reception and a mini-
mal white and wood reception desk backed with a
white glass window are modern and inviting.
The new space is energizing and transformational,
designed to help attract and keep talented profes-
sionals.

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RECENT WORK
THE COURTYARD GROUP
s has been working with The Courtyard
Group since 2005 helping them as they expand
onto two full floors of this dynamic post and beam
building in downtown Toronto.
The space is designed to help attract and keep tal-
ented professionals, with a strong focus on culture
and collaboration. A number of casual break out
areas are integrated throughout the space which
lends itself a casual, accessible dynamic that fos-
ters collaboration and team work.

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A typical dx project is broken into seven main scopes with each scope culminating in
a review and approval process. The main goals of each scope are outlined below.
Scope A & B - Needs Analysis & Programming
This scope of work focuses on developing a detailed “program” of your needs and space
requirements. Our consulting determines the exact space required of each of the staff, com-
munication and work flows throughout the office, document handling and storage, etc.
The deliverable for this scope of work is to have a finalized program for your space com-
pleted.
Scope C - Schematic Design
Within this scope we finalize the layout and floorplan of the office, ensuring that everyone
and everything has a place. We also update the budget projections to ensure that the proj-
ect is still on-track financially. We typically allow for 2 revisions in this scope.
The two principle deliverables for this scope are a final schematic plan and the updated
project budget document.
Scope D - Design Development
This scope is used to flesh out the look and feel of the project. Finishes are suggested and
chosen, furniture is reviewed and selected, architectural details are confirmed. This scope
includes 2 storyboard options.
The deliverables typically for this work are colour boards, elevations, rendered plans, as well
as an updated budget.
Scope E- Furniture evaluation & procurement management (optional)
During this scope, the xdesign team will evaluate furniture requirements to determine if
the client would benefit from reusing all or part of their existing furniture, or new furniture
requirements.
dx will specify and coordinate furniture showroom walkthroughs, pricing and coordi-
nation of delivery and installation with successful furniture dealer.
Scope F - Contract Documents
Drawings and specifications are prepared for submission for building permits, for tender,
and ultimately for construction. We work with the engineering consultants to ensure that all
aspects of the design have been detailed and coordinated.
During this scope we will also coordinate the actual tendering of the project and make rec-
ommendations to the award of the construction contract.
Scope G, H & I - Construction
During this scope, the dx team ensures that the project is constructed as per the
specifications, and it remains on budget and on schedule.
Scope J - Relocation Management (optional)
During this scope, the dx team will determine the parameters of move requirements
with the client team; coordinate selection of movers and tag inventory.
During this scope, we will also prepare employee instructions and information to ensure a
seamless and organized move.
SCOPE OF WORK &
PROJECT PROCESSES

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DELIVERY METHODS
PROCESS
A key differentiator of the dx process is what we call the “Dialogue
Method”. The traditional approach to interior design has much of the actual
design work happening without a lot of direct input from the Client group.
dx has developed an approach which helps define the project goals early
and provide a framework for decision making throughout the project. The follow-
ing diagram outlines the process;
It is with this Dialogue Method that the preliminary design concept is developed.
In short, the Client and designer team creates the design principles, priorities are
confirmed, analysis of resources/inventories is prepared, scenarios and possibili-
ties are prepared by dx for discussion and review with the Client team.

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VISUALIZATION
Using state-of-the-art software dx has the ability the model interior and
exterior environments so that concepts can be explored via a virtual prototype.
This negates the need for early prototype construction while providing a clear
vision of the future store for easier stake-holder analysis and approval.
ADVANCED PROJECT DOCUMENTATION
dx focuses on creating clear and concise construction documentation for
all of their projects. Detailed documentation ensures that the design elements are
built properly with as little effort as possible. Our in-house systemization of the
design process provides an efficient production pipeline

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QUALITY CONTROL
dx respects the importance of a quality management program integrated
within the design process. Our quality management program encompasses the fol-
lowing key elements:
Clear definition of project goals, parameters using the Dialogue Method (refer to
page 12).
Standing tracking and communication documents which enable clear and concise
transfer of important project goals and information.
Digital markup tools used for drawing collaboration and revisions.
Internal quality control check lists for each of the phases of the project.
Dedicated team from concept to commissioning.
Internal peer review and comments throughout the project.
Extensive studio Intranet system which focuses communication and shares
knowledge instantly.
Extranet system for communication and coordination with the rest of the
project team.
The dx quality control tools have been developed over the span of 700
projects in 14 years. With each project there are new lessons to be learned and
the tools are constantly being refined. As a part of the Quality Control Plan, we will
identify in the project schedule the key points in process where our quality manage-
ment tasks are critical.
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OUR TEAM
COMPANY STRUCTURE
We are a firm of progressive and dedicated individuals with diverse backgrounds in interior
design, project management and graphic design. We design environments for diverse clients.
Our company helps our clients to identify and implement new opportunities for business and
personal success. We create unique spaces which enrich and support our clients at work,
play and rest.
Below is our company structure outlining our corporate design & project management team.

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PARTNER- PROJECT MANAGER
Greg Quinn - Partner
Professional Profile: Greg is a senior project manager and designer in the field of interior archi-
tecture. As such, he has the unique ability to transform a client’s requirements and needs into a
dynamic environment with a complete respect for the project parameters of budget and sched-
uling. With over 15 years experience in the design and construction industry, Greg has had the
opportunity to help some of the worlds leading companies and organizations through major reno-
vations and times of change.
Project Role: Greg manages the dx project team, creating a smooth work flow focused on
achieving desired results. This is demonstrated by his impressive track record of anticipating and
preventing problems before they occur.
Experience Overview:
Project Management Workplace Interior Design (Full Scope)
Feasibility Analysis & Planning Strategic Consulting
Retail Design and Management Contract Management
Professional Experience:
StratiCOM Planning Associates Inc. - Project Manager
Iconoplast Designs Inc. - Project Manager and Detail Designer
Education:
Ryerson Polytechnic University
Bachelor of Technology, Architectural Science - Project Management
Professional Memberships:
Association of Interior Designers of Ontario (ARIDO), National certificate for Interior Design Qualifi-
cations (NCIDQ), Ontario Building Code qualification (BCIN)
Project History:
Greg has been successful in meeting rigorous project requirements for a diverse client list which
includes Scotiabank, Universal Music, Cyberklix, Global Reinsurance, Street Capital, Dreamwave
Productions, Castek Software Factory, Draftworldwide Advertising, Royal Bank of Canada, Nine
West, Equilease, LCBO, Sheridan College career centre and co-op office, the Ministry of Com-
munity and Social Services, CIBC Development Corporation executive floor, Royal SunAlliance
offices. While in previous professional positions, he helped these companies through the leasehold
construction and relocation process: State Street Bank, Coopers & Lybrand, Continental/Lombard
Insurance, Aetna Life, Barrick Gold, Bank of Nova Scotia, and KFC /Pepsico.
OUR TEAM

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PARTNER- CREATIVE DIRECTOR
Cathy Knott - Partner
Professional Profile: Cathy has spent over a decade in the industry, providing leading edge
design solutions to a diverse clientele. Her particular strengths include a deep understanding of
corporate, hospitality, and retail design and roll-out process and a broad understanding of tradi-
tional and non-traditional interior materials and finishes.
Project Role: Cathy provides the creative direction to the dx project team. She coordinates
the creation and application of innovative design concepts and techniques.
Experience Overview:
Retail Design and Management Workplace Interior Design (Full Scope)
Feasibility Analysis & Planning Hospitality Design and Management
Trade Show/Special Events Interiors Contract Management
Professional Experience:
Knott Design Group - President, hospitality and residential design
Burdifilek- Hospitality, retail and workplace designer
UW Design – Retail and workplace designer
Bartlett & Associates- workplace designer
Education:
Ryerson Polytechnic University- Bachelor of Applied Arts, Interior Design
Professional Memberships:
Association of Interior Designers of Ontario (ARIDO), National certificate for Interior Design Quali-
fications (NCIDQ), Ontario Building Code qualification (BCIN)
Project History:
Notable projects include conceptual design for 5 star Iconic hotel in Abu Dhabi; Dewa Projects
1.5 million square foot Condominium Development in Cochin, India; Panasonic Canada; Royal
Bank of Canada; Scotiabank; Betty Hemmings Leathergoods; First Diamond Jewellers; a new
guest washroom concept for the Ritz Carlton Hotel in Atlanta; Courtyard Group; Financial Plan-
ners Standards Council; Stealing Time. While in previous professional positions, she worked on
projects such as Club Monaco International, Levi Strauss, Taxi Advertising & Design Corporate
Offices, The Australian Consulate and on a host of other corporate and retail jobs throughout
Toronto. Cathy was an award winning designer on the Mozart Bakery Project (winner of the
VM&SD magazine Gold award and ARIDO silver award for best specialty food shop) and the
Teknion booth project at the 2001 IIdex trade show.
OUR TEAM

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ASSOCIATE- PROJECT DESIGN LEADER
Yuritza Rodriguez - B.A.A., Associate-Senior Interior Designer, BCIN
Professional Profile: Yuritza has spent almost twenty years providing leading-edge design solu-
tions to a diverse clientele. Her particular strengths include a deep understanding of the design
management process required to complete complex projects on budget and on time.
Project Role: Yuritza leads the Interior project teams and is responsible for the overall project
design and consultation process. Her extensive experience will be applied to the strategy plan-
ning, needs analysis, as well as space planning and interior design concept design and detailing.
Yuritza will assist and guide the client in transforming their intent and objectives to fruition. She
will mediate between the project objectives and division stakeholders to achieve a unified and
consistent result.
Experience Overview:
Project Management Interior Design (Full Scope)
Feasibility Analysis & Planning Strategic Consulting
Retail Design and Management Contract Management
Professional Experience:
Straticom Planning Associates Inc. - Design Manager/Senior Designer
John Stevens Interiors - Senior Designer
Education:
Central University of Venezuala - Bachelor Degree in Architecture
Ryerson University - Project Management Certificate
Professional Memberships: Association of Interior Designers of Ontario (ARIDO); Ontario Build-
ing Code qualification (BCIN)
Project History:
Capital C - Full Design Scope & Furniture Procurement
Birch Hill Equity Partners - Full Design Scope & Furniture Procurement
Revlon Canada - Full Design Scope & Furniture Procurement
XM Satellite Radio - Full Design Scope & Furniture Procurement
Conceptual design for 5 star Iconic hotel in Abu Dhabi.
OUR TEAM

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P R O D U C T A N D F U R N I T U R E S P E C I A L I S T
Steven Feruglio- Product and Application Specialist
Professional Profile: An innovative sales and marketing professional with over 20 years of success
with three of the world’s largest contract furniture companies. Steven is a highly effective team player
with excellent interpersonal communication and presentation skills. Because of Steven’s vast experi-
ence of the furniture industry and their products, Steven has superior analytical, problem-solving, and
interior space planning abilities.
Project Role: Steven is responsible for the furniture aspect of projects. This includes workstation
design and application, seating analysis, and all ancillary product selections that are required. Steven
also assists and advises the client on procurement issues.
Experience Overview:
Sales and Marketing
Space planning and product application
Professional Experience:
Knoll- Sales Associate
POI Business Interiors- Sales Executive
Herman Miller- Business Development Manager
Education:
Centennial College- Architecture
Project History:
Some of the more notable projects that Steven has worked with on in recent years include Royal
Lepage, Morrison Hershfield, CH2M Hill, Mazda, CHSI, Warner Brothers, NexInnovations, Noranda,
Standard and Poors, CMA (Certified Managment Accountants), FPSC (Financial Planners Standards
Council) and Courtyard Group.
OUR TEAM

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PROJECT DESIGNER/ LEED SPECIALIST
Suzanne Cheng - Senior Interior Designer, ARIDO, LEED
Professional Profile: Suzanne draws on a wealth of experience as a designer, group facilitator
and project manager. She believes that successful projects result from a carefully structured
approach that balances “big picture” issues such as operating costs with immediate needs,
brings client concerns to the surface at an early stage, enables clients to make the best use of
their time and budget, ensures that decision-makers feel confident and well-informed in their
choices, generates enthusiasm and commitment from all participants. Clients who have ben-
efited from her leadership and thoughtful approach include a wide range of businesses, from
advertising agencies to healthcare research facilities.
Project Role: Suzanne specializes in Healthcare and Commercial design and is well versed in
LEED requirements and environmental issues. She is responsible for the overall project design
and consultation process. Her extensive experience is applied to strategy planning, needs analy-
sis, as well as space planning and interior design concept design and detailing.
Experience Overview:
Project Management Interior Design (Full Scope)
Feasibility Analysis & Planning Strategic Consulting
Healthcare Design and Management Contract Management
Commercial Design and Management
Professional Experience:
Farrow Partnership Architects, Canada- Senior Interior Designer
Murphy Hilgers Architects, Canada- Senior Interior Designer
xdesign inc., Canada- Senior Interior Designer
Education:
University of Waterloo, Canada - Bachelor Degree in Architecture
University of Toronto Schools, Canada
Professional Memberships: Association of Interior Designers of Ontario (ARIDO), LEED Accred-
ited professional
Project History:
Toronto Rehabilitation Institute - Lyndhurst, Headstart Lab, Queen Elizabeth
Colchester Regional Health - Truro
Strathroy Middlesex General Hospital
UHN – Toronto General Site
Greater Niagara General Hospital
Meno-Ya-Win Health Centre
Royal Ottawa General Hospital LTC
Windsor Regional Hospital Western Site, Addiction Centre
OUR TEAM

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A FEW MORE THINGS ABOUT x
Interior Design is, in its essence, a service industry. In order to succeed, dx
has focused on supporting our engagements with a Client-centric system of
working and a level of service which exceeds our Clients expectations. Some of
the highlights of our unique system include;
An important aspect of our process includes the principle of “due diligence
design” which means it is our duty as designers to provide you with any informa-
tion, solution, or idea which may have an impact (either negative or positive) on
the outcome of your project.
Co-managed design team. Two team leaders for every engagement so there
is always someone available to the project whenever and whoever may call to
address issues. The entire design team is accountable for the quality of customer
service, with the Principle of the firm taking responsibility personally to address
any service complaints and issues should they actually arise.
Internal quality control check-points and review at multiple stages of the design
process to ensure adherence to project parameters, construction methods, build-
ing code requirements, etc.
Multifaceted design personnel which are responsible for understanding ALL of
the design and project management parameters while they consult. Typically we
have found many firms silo the activities of project management and design away
from each other. At dx, each member of our team is responsible for under-
standing and adhering to the budget and schedule, so time and resources of our
Clients are never wasted.
Our team is committed to constant learning and knowledge growth. Each week,
our staff participates in Action Learning sessions which encourage immediate
learning and easy knowledge transfer between staff. The ability to learn new skills
quickly has been a key contributing factor to dx success. Advancement
and performance review of our staff is based almost solely on the adherence to
individual learning plans.
Internally we have put in place an extensive intranet as well as on-line project col-
laboration tools which organizes and focuses project and industry based informa-
tion and communication.
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OUR TEAM

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CONTACT US
dx Toronto Office
9 Davies Avenue, Suite 106
Toronto, Ontario, Canada
M4M 2A6
Contact Cathy Knott or Greg Quinn
T: 416.462.3084
E: cathy@xdesigninc.com or
greg@xdesigninc.com
Web: www.xdesigninc.com
dx Abu Dhabi Office
P.O Box 112400, Abu Dhabi
Al Dhafrah Area,
4th St, Villa No. 3
T: 971 2 64 12 112
F: 971 2 64 22 884
Any new design engagement starts with a meeting. Feel free to contact us to
arrange to get together to talk about your next project.