Water conservation is important in South Australia due to the state's dry climate and increasing pressures on water resources from population growth and climate change. South Australia receives less rainfall than other parts of Australia and relies heavily on the Murray River for water supplies. If no action is taken, Adelaide's water supply may fail to meet health standards 40% of the time within 20 years. Conserving water helps maintain adequate water supplies for future generations and the environment. It also reduces costs by lessening the need for expensive infrastructure and salinity management projects.