X Bar Diaries social media stratergy
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This social media strategy document provides an overview of social media objectives and plans for an account called X Bar Diaries. The strategy outlines current follower counts and engagement across Twitter and Facebook. Key objectives include increasing the social media presence across more platforms, scheduling regular posts, and engaging with followers in a fun and knowledgeable voice. The document also outlines responsibilities, policies, and plans for measuring results over a three month period.
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- 1. X BAR DIARIES SOCIAL MEDIA STRATEGY A BRAND CALLED ME – UNIVERSITY OF FLORIDA
- 2. TABLE OF CONTENTS • EXECUTIVE SUMMARY • SOCIAL MEDIAAUDIT • SOCIAL MEDIA OBJECTIVES • ONLINE BRAND PERSONAAND VOICE • STRATEGIES AND TOOLS • TIMING AND KEY DATES • SOCIAL MEDIA ROLES AND RESPONSIBILITIES • SOCIAL MEDIA POLICY • CRITICAL RESPONSE PLAN • MEASUREMENTAND REPORTING RESULTS
- 3. EXECUTIVE SUMMARY • OUR FOCUS ON SOCIAL MEDIA PRIORITIES WILL BE TO REACH OUT TO OUR AUDIENCE AND ADAPT NEW FOLLOWERS INTERESTED IN MY LIFE STORY OF BARTENDING. THIS AND DOES NOT LIMIT TO ANY EXPERIENCES I HAVE HAD, I WILL BE HONEST OF EVERYTHING. NO NAMES WILL BE MENTIONED FOR OTHER PRIVACY.
- 4. SOCIAL MEDIA AUDIT • TWITTER: @XBARDIARIES • FOLLOWER COUNT: 92 • TWEETS: 13 • NO SCHEDULE FORTWEETS AS OF NOW. • FACEBOOK: HTTPS://WWW.FACEBOOK.COM/XB ARDIARIES/ • LIKES: 41 • POSTS REACHEDTHIS WEEK: 24 • NO SCHEDULE FOR POSTS AS OF NOW.
- 5. SOCIAL MEDIA OBJECTIVES • TO HAVE A SCHEDULED SOCIAL MEDIA POST SET UP. • WHAT CONTENTTO POST. • KEEPALL SOCIAL MEDIA PLATFORMS CONSISTENTWITHIN THE PEAKS OF OUR AUDIENCE. • RESPOND TO OUR AUDIENCE FAST, WITHIN THE HOUR. • HAVE LIVE FEEDS FOR Q AND A’S. • INCREASED SOCIAL MEDIA PLATFORMS: INSTAGRAM, YOUTUBE, GOOGLE+.
- 6. ONLINE BRAND PERSONA ANDVOICE • ADJECTIVES THAT DESCRIBE ME • HIPSTERS • BARS • SPEAKEASYS • MAJOR CITIES • FUN • WHEN INTERACTING WITH FOLLOWERS • UPBEAT • MAKE THEM FEEL AS YOUR BEST FRIEND • KNOWLEDGABLE
- 7. STRATEGIES ANDTOOLS • PAID • EVERY THURSDAY BOOST POPULAR POSTS FOR PEAK DAYS AT BARS • TOOLS: • APPROVED • HOOTSUITE • KLOUT • BUFFER • SUBSCRIPTIONS/LICENSES: • ADOBE CC SUITE
- 8. TIMING AND KEY DATES • BIG BAR DAYS: • MONDAYS,WEDNESDAYS, THURSDAYS, FRIDAY, SATURDAY, SUNDAY FUN DAY • HOLIDAYS: • ST. PATTY'S DAY, CINCO DE MAYO, NEW YEARS, DAY BEFORE THANKSGIVING. • REPORTING: • WEEKLY REPORTS WILL BE DONE
- 9. SOCIAL MEDIA ROLES AND RESPONSIBILITIES • AUTHOR: HAS DUTIES OF ALL ROLES AND RESPONSIBILITIES. • WHEN NEW HIRES ARE BROUGHT ON, RESPONSIBILITIES WILL BE DELEGATED THEN.
- 10. SOCIAL MEDIA POLICY • BE RESPECTFUL • USE PROPER GRAMMAR • BACK UP INFORMATION WITH SOURCES IF NEEDED. • BE THE FACE OF THE BOOK OR SITE! • NO SLANG ATALL. NOT BRO OR PAPI ETC.
- 11. CRITICAL RESPONSE PLAN • IF PROBLEM OCCURS, DOCUMENT IT AND BLOCK FOLLOWERS IF NECESSARY. • ANY SPAM REPORT TO SOCIAL MEDIA PLATFORMS
- 12. MEASUREMENT AND REPORTING RESULTS • WEBSITE TRAFFIC SOURCES ASSESSMENT • FOLLOW THROUGH AFTER THREE MONTHS • SOCIAL NETWORK DATE • N/A
- 13. X BAR DIARIES THANK YOU TO MY FOLLOWERS A BRAND CALLED ME – UNIVERSITY OF FLORIDA @XBARDIARIES