Led the design and delivery of a new Wyevale brand concept store, including developing the store layout, specifying materials and finishes within budget, designing display and department zones to showcase products and encourage exploration, and delivering spaces like a greenhouse advice center, concession village, and new botanical kitchen restaurant concept to inspire customers.

1. ENTRANCE
New Wyevale brand
& concept store
Led design brief & concept

2. ENTRANCE
New Wyevale brand
& concept store
Led detailed design & specification

3. ROADSIDEIMPACT
New Wyevale brand
& concept store
Led development and delivery on
site

4. FIRST IMPRESSION
Bright, bold & colourful Delivered equipment & lighting
design

5. FIRST IMPRESSION
Welcoming & inspiring Materials and finishes
specification

6. NAVIGATIONBEACONS
Encourage exploration,
showcase products
Accountable for customer
journey, navigation and layout
principles

7. DEPARTMENTZONES
Materials and finishes
relevant to product type
Specification of materials, ensuring
costs meet budget

8. FLEXIBLEEQUIPMENT
Creating a balanced
retail landscape
Designed total look & feel including
visual merchandising & in store
communication

9. INSPIRATIONALVM
Seasonally relevant
product stories or project
merchandising
Developed inspirational VM
supported by helpful and easy in
store communication

10. INSPIRATIONALVM
Seasonally relevant
product stories or projects
Developed inspirational VM
supported by helpful and easy in
store communication

11. THEGREENHOUSE
Advice & event centre Delivered service and help hub with
full operational manual and assets

12. CONCESSIONVILLAGE
Separate space &
new identity
Negotiated space & design
principles with Concession partners

13. BOTANICKITCHEN
New restaurant
concept
Led the design, development and
delivery of the new restaurant

14. PLANTAREA
Plants inspiration &
quality
Intensified the in store merchandising
to deliver impact and return on space

15. DISPLAYGARDENS
Garden style
showcase
Led design of gardens that help
customers get the most from their
garden

16. RESTAURANTCONCEPT
Concept design &
Specification