The document proposes ways to rebrand the Toy Kingdom department to improve customer flow and maximize sales. Some key points include:
- Utilizing colour-coded walkways and areas to guide customers around the department and between genres.
- Transforming existing spaces like the reading room into immersive woodland themes with fixtures, decorations, and interactive elements.
- Adding features like a secret reading den, interactive displays, and a toy concierge area to create excitement and showcase exclusive products.
- Introducing central focal points, entrance features, and ways to cross-merchandise products to stimulate customers' journey through the department.
The document provides requirements for designing a brand experience space (SIS) for Karbonn products in stores. The space should be a minimum of 100 square feet to display Karbonn's full product range including phones segmented by type. The zone design should reflect Karbonn's brand ethos of simplicity and celebrate ease of use. Suggested materials should give a premium look while keeping transportation and assembly times low. The objective is to draw shoppers in with a disruptive design that seduces them to experience the products and browse the full range easily without clutter.
I’m Paying Attention by Jennifer Dini - Stanford Venture Lab Presentation 2jenniferdi
Jennifer Dini observed several opportunities for improvement and enhancement at various retail stores. Some key points included utilizing the large floor and ceiling spaces more creatively, adding pleasant fragrances to positively impact the retail experience, and leveraging large format video screens throughout stores to better showcase products and services. Perceived value versus actual value was also noted as being very subjective. Overall the observations aimed to identify ways stores could optimize the customer experience and utilization of their physical space.
Every sign you order is a part of a bigger whole – each piece does its part to give you a professional, consistent image in the mind of your customers. So, don't let your customers lose sight of your brand! Keep it alive - indoors and outdoors. Here are 8 creative ways to do just that!
The document summarizes insights from observations of 6 different stores. It identifies hidden opportunities for each store, including:
1) Offering drinks for kids at the cookie store since they are the main customers but drinks are not easily available.
2) Improving lighting, cleanliness and organization at the grocery store to change the perception of poor quality.
3) Removing posters from the windows and organizing products by category at the sporting goods store to improve visibility.
4) Designing a space for kids to try on shoes at the children's clothing store to keep them occupied while parents shop.
5) Increasing variety of items related to teen artists near the cash register at the teen clothing store
IKEA was founded in 1943 in Sweden and initially offered small accessories before expanding into furniture. It is known for flat-pack furniture that customers assemble themselves. IKEA has over 250 stores globally and spends most of its marketing budget on its catalog. The founder's vision was to create better everyday lives for many through quality, affordable design. While IKEA aims to please customers, some criticize issues like traffic from large stores and safety concerns during crowded events. IKEA continues to focus on quality, selection, and value to appeal to customers around the world.
Sticker Signage is a company that places company logos and messages on coffee lids and sleeves to advertise locally or internationally. They design stickers based on company looks and place them on cups and lids throughout the target area chosen. Coffee companies that participate receive free lids and sleeves with designs that advertise other local or international companies, allowing them to reach over 500 new customers per day while reducing their supply costs. Sticker Signage handles all design, placement, and distribution for an easy way for companies to advertise within communities.
Encompassing seven floors of exquisite collections across 4.5 acres, we welcome over 15 million customers through our doors each year.
We hope this Store Guide will help you plan your visit.
The document provides requirements for designing a brand experience space (SIS) for Karbonn products in stores. The space should be a minimum of 100 square feet to display Karbonn's full product range including phones segmented by type. The zone design should reflect Karbonn's brand ethos of simplicity and celebrate ease of use. Suggested materials should give a premium look while keeping transportation and assembly times low. The objective is to draw shoppers in with a disruptive design that seduces them to experience the products and browse the full range easily without clutter.
I’m Paying Attention by Jennifer Dini - Stanford Venture Lab Presentation 2jenniferdi
Jennifer Dini observed several opportunities for improvement and enhancement at various retail stores. Some key points included utilizing the large floor and ceiling spaces more creatively, adding pleasant fragrances to positively impact the retail experience, and leveraging large format video screens throughout stores to better showcase products and services. Perceived value versus actual value was also noted as being very subjective. Overall the observations aimed to identify ways stores could optimize the customer experience and utilization of their physical space.
Every sign you order is a part of a bigger whole – each piece does its part to give you a professional, consistent image in the mind of your customers. So, don't let your customers lose sight of your brand! Keep it alive - indoors and outdoors. Here are 8 creative ways to do just that!
The document summarizes insights from observations of 6 different stores. It identifies hidden opportunities for each store, including:
1) Offering drinks for kids at the cookie store since they are the main customers but drinks are not easily available.
2) Improving lighting, cleanliness and organization at the grocery store to change the perception of poor quality.
3) Removing posters from the windows and organizing products by category at the sporting goods store to improve visibility.
4) Designing a space for kids to try on shoes at the children's clothing store to keep them occupied while parents shop.
5) Increasing variety of items related to teen artists near the cash register at the teen clothing store
IKEA was founded in 1943 in Sweden and initially offered small accessories before expanding into furniture. It is known for flat-pack furniture that customers assemble themselves. IKEA has over 250 stores globally and spends most of its marketing budget on its catalog. The founder's vision was to create better everyday lives for many through quality, affordable design. While IKEA aims to please customers, some criticize issues like traffic from large stores and safety concerns during crowded events. IKEA continues to focus on quality, selection, and value to appeal to customers around the world.
Sticker Signage is a company that places company logos and messages on coffee lids and sleeves to advertise locally or internationally. They design stickers based on company looks and place them on cups and lids throughout the target area chosen. Coffee companies that participate receive free lids and sleeves with designs that advertise other local or international companies, allowing them to reach over 500 new customers per day while reducing their supply costs. Sticker Signage handles all design, placement, and distribution for an easy way for companies to advertise within communities.
Encompassing seven floors of exquisite collections across 4.5 acres, we welcome over 15 million customers through our doors each year.
We hope this Store Guide will help you plan your visit.
This document analyzes the potential for Harrods, a luxury department store based in London, to expand into the Boston market. It conducts a literature review on Harrods as a company, the US retail environment and industry, potential competitors in Boston, target consumers, and a SWOT analysis. The objectives and methodology of a focus group and survey to assess Boston residents' evaluation of Harrods and purchase intention are also outlined. The executive summary previews that Boston may not be the most suitable market, though perceptions of Harrods were positive.
Harrods is a prestigious British retailer known for luxury goods. It needs employees who can meet its high standards and are looking for long-term careers. To attract and retain talent, Harrods provides extensive training and development opportunities at various levels to suit all employees. These programs help employees gain new skills and advance their careers within the company. By investing in its employees, Harrods is able to maintain its reputation for excellence while building loyal and committed staff.
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
How To Launch A Product: 7 Tips To Drive DemandDrift
Whether you're a product marketer, growth marketer or customer marketer, you'll be able to use the 7 steps in this guide to nail your next product launch and drive demand.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
This document discusses visual merchandising and its importance in retail. It defines visual merchandising as the physical display of goods in the most appealing manner to increase sales. Key elements of visual merchandising discussed include merchandise, lighting, props, signage, theme, and factors for success. The purpose of visual merchandising is to create eye-catching displays that educate customers and influence their purchasing decisions.
Visual merchandising (VM) is an important tool for retailers to attract customers and influence buying decisions. Effective VM uses elements like product display, lighting, color, and signage to create an experience that connects customers to the brand. It must be creatively designed yet clear and cohesive to guide customers through the store. VM tells the brand's story and influences impressions, so retailers must ensure their in-store presentation matches their external communications and values.
Visual merchandising is the practice of coordinating physical elements in a store to project the right image to customers. This includes elements like storefront, interior design, lighting, signage, and merchandise displays. The goal is to attract customers, engage them in the store environment, and motivate them to make purchases. Effective visual merchandising techniques include using mannequins, fixtures, and props to creatively display merchandise in a way that tells a story and highlights product features. Regularly changing interior displays is also important to keep the store looking fresh and interesting to customers.
This document highlights good practices for international retail seen on a visit to Dubai, including using color-coded directories and store maps to help navigation, creative displays using large props and graphics to attract customers, and innovative promotions of products and services.
Visual merchandising is the presentation of a store and its merchandise in ways that attract, engage, and motivate customers to make purchases. It involves coordinating physical store elements like displays, lighting, signage, and props to project the right image and brand message. The purpose is to change passive lookers into active buyers by highlighting product features and benefits. It encompasses store layout, interior design, window displays, and overall brand messaging. Key components include signage, store interiors and exteriors, banners, marquees, and product displays. Proper use of visual merchandising is important for increasing sales, enhancing brand image, and generating impulse purchases.
A visual guide to creating beautiful retail displays. The presentation features our own Tribal Textiles handmade, hand painted textiles and shows you how to create the wow factor in your shop with merchandising ideas that work for all types of products. If you are thinking of renovating your shop, or you just want to give your sales a boost, make a start with these tips and have fun!
The document provides lighting design concepts for four different retail personalities - The Fashionable, The Urban, The Adventurous, and The Conscious. For each personality, it describes the target customer, includes photos of the designed shop space using different lighting techniques, and lists the luminaires used to create the lighting looks. The concepts are meant to inspire retailers to use lighting to express their brand and match the personality of their target customers.
Store design and layout, Visual MerchandisingAkeeb Siddiqui
The document discusses store layout and design strategies. It outlines different layout types including grid, racetrack, and free-form and describes their advantages and disadvantages. Key aspects of store design covered include using the entrance, signage, lighting and floor plans to guide customers through their shopping experience and influence buying behavior. The objectives of store design are to implement the retailer's strategy, influence customers, provide flexibility, control costs and meet legal requirements.
Visual merchandising is the art of product presentation and store design. It aims to educate customers and encourage purchases. Key elements include lighting, props, backgrounds, and creative displays. Historically, stores like Selfridges revolutionized visual merchandising in the early 20th century. Effective visual merchandising requires skills in creativity, lighting, color selection, and changing displays frequently to maintain customer interest. Common window and interior styles are closed windows, open back windows, and showcases. The overall goal is to attract customers and increase sales through strategic merchandising.
Visual merchandising is the art of product presentation and store design. It aims to educate customers and encourage purchases. Key elements include lighting, props, backgrounds, and creative displays. Historically, stores like Selfridges revolutionized visual merchandising in the early 20th century. Effective visual merchandising requires skills in creativity, lighting, color selection, and changing displays regularly to maintain customer interest. Common window and interior styles are closed windows, open back windows, and showcases. The overall goal is to attract customers and increase sales through strategic merchandising.
This document discusses props, signage, and graphics used in retail displays. It defines different types of props like functional, decorative, and structural props. Signage helps customers locate products, provides information, and suggests purchases. There are different types of signage like category, promotional, point-of-sale, and lifestyle images. Effective signage should complement the store's image, appeal to the target audience, inform customers, and be kept fresh. Digital signage allows centralized control and customization of visual content delivery for enhanced stores and promotions.
The document discusses the impact of store atmosphere and visual merchandising on consumer buying decisions. It describes how store atmosphere, shopping comfort, store layout, and atmospherics like lighting, music, and smells influence customers. It provides specifics on the atmospherics and visual merchandising strategies of Big Bazaar and Pantaloons, including their use of planograms, signage, mannequins, and promotional displays. Finally, it notes how well-designed shopping malls improve the consumer shopping experience through amenities, entertainment options, and varied food choices.
visual merchandising of marks & SpencersJoyita Dey
Marks and Spencers aims to encourage sales through visual merchandising. This includes creatively displaying products using color, lighting, space and other sensory inputs. The presentation is a combined effort between various departments. For Marks and Spencers stores specifically, visual merchandising plays a key role in their brand image and pleasant shopping experience, with attractive window and interior displays following design principles.
The document provides reviews and observations of several retail stores. It notes positive and negative aspects of each store's layout, products, customer service and overall shopping experience. Key highlights include Ace Hardware and Costco receiving excellent ratings while Foot Locker and AT&T were rated as mediocre. Specific feedback is given on displays, staffing levels, cleanliness and atmosphere at each location visited.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
The document is a project report on retail design submitted by Sonal Gupta towards her 2nd year commercial design diploma. It discusses key aspects of retail design such as visual merchandising, exterior presentation including signage, awnings and landscaping, interior design principles like balance and emphasis, and the impact of color on merchandise displays. The report provides an overview of factors to consider for an effective retail space design that attracts customers and maximizes sales.
This document analyzes the potential for Harrods, a luxury department store based in London, to expand into the Boston market. It conducts a literature review on Harrods as a company, the US retail environment and industry, potential competitors in Boston, target consumers, and a SWOT analysis. The objectives and methodology of a focus group and survey to assess Boston residents' evaluation of Harrods and purchase intention are also outlined. The executive summary previews that Boston may not be the most suitable market, though perceptions of Harrods were positive.
Harrods is a prestigious British retailer known for luxury goods. It needs employees who can meet its high standards and are looking for long-term careers. To attract and retain talent, Harrods provides extensive training and development opportunities at various levels to suit all employees. These programs help employees gain new skills and advance their careers within the company. By investing in its employees, Harrods is able to maintain its reputation for excellence while building loyal and committed staff.
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
How To Launch A Product: 7 Tips To Drive DemandDrift
Whether you're a product marketer, growth marketer or customer marketer, you'll be able to use the 7 steps in this guide to nail your next product launch and drive demand.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
This document discusses visual merchandising and its importance in retail. It defines visual merchandising as the physical display of goods in the most appealing manner to increase sales. Key elements of visual merchandising discussed include merchandise, lighting, props, signage, theme, and factors for success. The purpose of visual merchandising is to create eye-catching displays that educate customers and influence their purchasing decisions.
Visual merchandising (VM) is an important tool for retailers to attract customers and influence buying decisions. Effective VM uses elements like product display, lighting, color, and signage to create an experience that connects customers to the brand. It must be creatively designed yet clear and cohesive to guide customers through the store. VM tells the brand's story and influences impressions, so retailers must ensure their in-store presentation matches their external communications and values.
Visual merchandising is the practice of coordinating physical elements in a store to project the right image to customers. This includes elements like storefront, interior design, lighting, signage, and merchandise displays. The goal is to attract customers, engage them in the store environment, and motivate them to make purchases. Effective visual merchandising techniques include using mannequins, fixtures, and props to creatively display merchandise in a way that tells a story and highlights product features. Regularly changing interior displays is also important to keep the store looking fresh and interesting to customers.
This document highlights good practices for international retail seen on a visit to Dubai, including using color-coded directories and store maps to help navigation, creative displays using large props and graphics to attract customers, and innovative promotions of products and services.
Visual merchandising is the presentation of a store and its merchandise in ways that attract, engage, and motivate customers to make purchases. It involves coordinating physical store elements like displays, lighting, signage, and props to project the right image and brand message. The purpose is to change passive lookers into active buyers by highlighting product features and benefits. It encompasses store layout, interior design, window displays, and overall brand messaging. Key components include signage, store interiors and exteriors, banners, marquees, and product displays. Proper use of visual merchandising is important for increasing sales, enhancing brand image, and generating impulse purchases.
A visual guide to creating beautiful retail displays. The presentation features our own Tribal Textiles handmade, hand painted textiles and shows you how to create the wow factor in your shop with merchandising ideas that work for all types of products. If you are thinking of renovating your shop, or you just want to give your sales a boost, make a start with these tips and have fun!
The document provides lighting design concepts for four different retail personalities - The Fashionable, The Urban, The Adventurous, and The Conscious. For each personality, it describes the target customer, includes photos of the designed shop space using different lighting techniques, and lists the luminaires used to create the lighting looks. The concepts are meant to inspire retailers to use lighting to express their brand and match the personality of their target customers.
Store design and layout, Visual MerchandisingAkeeb Siddiqui
The document discusses store layout and design strategies. It outlines different layout types including grid, racetrack, and free-form and describes their advantages and disadvantages. Key aspects of store design covered include using the entrance, signage, lighting and floor plans to guide customers through their shopping experience and influence buying behavior. The objectives of store design are to implement the retailer's strategy, influence customers, provide flexibility, control costs and meet legal requirements.
Visual merchandising is the art of product presentation and store design. It aims to educate customers and encourage purchases. Key elements include lighting, props, backgrounds, and creative displays. Historically, stores like Selfridges revolutionized visual merchandising in the early 20th century. Effective visual merchandising requires skills in creativity, lighting, color selection, and changing displays frequently to maintain customer interest. Common window and interior styles are closed windows, open back windows, and showcases. The overall goal is to attract customers and increase sales through strategic merchandising.
Visual merchandising is the art of product presentation and store design. It aims to educate customers and encourage purchases. Key elements include lighting, props, backgrounds, and creative displays. Historically, stores like Selfridges revolutionized visual merchandising in the early 20th century. Effective visual merchandising requires skills in creativity, lighting, color selection, and changing displays regularly to maintain customer interest. Common window and interior styles are closed windows, open back windows, and showcases. The overall goal is to attract customers and increase sales through strategic merchandising.
This document discusses props, signage, and graphics used in retail displays. It defines different types of props like functional, decorative, and structural props. Signage helps customers locate products, provides information, and suggests purchases. There are different types of signage like category, promotional, point-of-sale, and lifestyle images. Effective signage should complement the store's image, appeal to the target audience, inform customers, and be kept fresh. Digital signage allows centralized control and customization of visual content delivery for enhanced stores and promotions.
The document discusses the impact of store atmosphere and visual merchandising on consumer buying decisions. It describes how store atmosphere, shopping comfort, store layout, and atmospherics like lighting, music, and smells influence customers. It provides specifics on the atmospherics and visual merchandising strategies of Big Bazaar and Pantaloons, including their use of planograms, signage, mannequins, and promotional displays. Finally, it notes how well-designed shopping malls improve the consumer shopping experience through amenities, entertainment options, and varied food choices.
visual merchandising of marks & SpencersJoyita Dey
Marks and Spencers aims to encourage sales through visual merchandising. This includes creatively displaying products using color, lighting, space and other sensory inputs. The presentation is a combined effort between various departments. For Marks and Spencers stores specifically, visual merchandising plays a key role in their brand image and pleasant shopping experience, with attractive window and interior displays following design principles.
The document provides reviews and observations of several retail stores. It notes positive and negative aspects of each store's layout, products, customer service and overall shopping experience. Key highlights include Ace Hardware and Costco receiving excellent ratings while Foot Locker and AT&T were rated as mediocre. Specific feedback is given on displays, staffing levels, cleanliness and atmosphere at each location visited.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
The document is a project report on retail design submitted by Sonal Gupta towards her 2nd year commercial design diploma. It discusses key aspects of retail design such as visual merchandising, exterior presentation including signage, awnings and landscaping, interior design principles like balance and emphasis, and the impact of color on merchandise displays. The report provides an overview of factors to consider for an effective retail space design that attracts customers and maximizes sales.
Visual Merchandising is nothing but silent selling in simple term.
Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
objectives of V.M
Principle of V.M
Importance of V.M ETC for more content please ping me at mdfarooq4u.111@gmail.com
Led the design and delivery of a new Wyevale brand concept store, including developing the store layout, specifying materials and finishes within budget, designing display and department zones to showcase products and encourage exploration, and delivering spaces like a greenhouse advice center, concession village, and new botanical kitchen restaurant concept to inspire customers.
This document provides information on store layout, design, and visual merchandising principles. It discusses using store design to tell a story from the entrance to checkout. The five major objectives of store design are consistency with brand image, positive influence on purchases, cost effectiveness, sales productivity, and flexibility. Common layouts include grid, racetrack, and free-form. Fixtures and visual displays are also described as important elements to draw customers and influence purchases. Examples of different store designs and layouts are provided.
The document details observations and opportunities for improvement at various retail stores like Walmart, Target, The Bay, Sears, and Aritzia that were visited by the Royal Agency, noting things like energy conservation approaches, store layouts, customer service levels, and use of emerging technologies that could enhance the customer experience and business operations. Opportunities for all retailers included better use of mobile technologies, augmented reality, renewable energy, and customized experiences for different customer demographics. The summary concludes by thanking Tina Seelig from Stanford for guidance provided to the Royal Agency.
Similar to TOY KINGDOM FINAL PRESENTATION EDITED (20)
2. OBJECTIVES
Our aim is to use the budget to make biggest
impact to improve Toy Kingdom.
The improvements we intend to make will
enable us to:
• Utilising sightlines and walkways to take
customers on a stimulating journey
through the department
• Maximise sales by making locations of
genres, brands and products easy to find
• Create a narrative by adding features and
details that will make Toy Kingdom an
unforgettable experience
• Add the fun factor back into toys
7. Improve customer flow by using guide customers around the department and into different
areas
To show how the colour scheme will work with green currently in the department.
COLOURS
8. COLOURS
Tomei: Price to spray fixtures
1) To provide protection to all areas and rub down and prepare surfaces to allow re-spraying of front elevation of
cupboard units and drawer front to all shop-fit units within the 3rd floor Toy Department. All works carried out of
normal hours.
For the sum of………………………………………………… £27,600.00
Improve customer flow by using guide customers around the department and into different
areas
Alternative options to the current green in the department.
9. Improve customer flow by using areas
WALKWAYS
Improve customer flow by using coloured walkways to guide customers around the department and into different
areas.
10. COLOUR ZONING
Improve customer flow by using areasZoning the areas with different coloured floors and using the balloon lights on the ceilings in different colours.
12. PERIMETER
Improve customer flow by using painted to guide customers around the department and
into different areas
Improving sightlines by introducing a perimeter signage system that will run around the top of fixtures to enable
customers to locate products easily and quickly. Illuminated header per meter - £250.00 Non per meter - £200.00
13. FIXTURES
Improve customer flow by using to guide customers around the department and into
different areas
Adding pattern to current fixtures. Using drip marks on the corners co-ordinating with the colour zones.
14. FIXTURES - RISERS
Improve customer flow by using painted to guide customers around the department and
into different areas
Creating new risers for the low tables long and small so they are easier to merchandise and keep consistent
throughout the whole department.
15. SIGNAGE
Improve customer flow by using painted to guide customers around the department and
into different areas
Balloon lights to be used as signage to make it obvious where brands and departments are.
16. SIGNAGE
Improve customer flow by using painted to guide customers around the department and
into different areas
Using lighting and lit signs for branding and signage throughout the department.
17. BRANDING
Improve customer flow by using to guide customers around the department and into
different areas
Box branding as seen in the Disney store. Sits on a shelf and is a clear and affordable option to add branding
and visuals to the department.
18. TILLS
Improve customer flow by using painted to guide customers around the department and
into different areas
Making the tills more exciting cladding them in different materials. Using books in the reading room then Lego near
the preschool area. Using neon signs as part of the signage so they are bold bright and exciting.
22. INTERACTIVE EXPERIENCES
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Interactive balloons, balloons light up when cord is pulled.
23. INTERACTIVE EXPERIENCES
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Itouch sensitive map of Toy Kingdom, interactive music, art and games for children to play on.
25. WOODLAND THEME READING ROOM & SOFT TOYS
Improve customer flow by using painted to guide customers around the department and
into different areas
Using master wish maker to create a low tree house that can have stock inside. Playing on the reading theme by
using books as chandeliers. Possibly introducing a furniture brand.
26. WOODLAND THEME READING ROOM & SOFT TOYS
Improve customer flow by using painted to guide customers around the department and
into different areas
Removing the main circular fixture in the reading room. Creating a woodland theme with animal shaped fixtures for
soft toys and books. Move the current yurts into the area and decorate with colourful string.
27. READING ROOM
Improve customer flow by using painted to guide customers around the department and
into different areas
TRANSFORMED YURTS CREATE READING PODS WITH SEATING FOR CHILDREN. WOODLAND ANIMAL FIXTURES WITH
COLOURED SHELVES TO STOCK BOOKS AND SOFT TOYS CROSS MERCHANDISING PRODUCTS
28. Improve customer flow by using painted to guide customers around the department and
into different areas
SECRET READING ROOM
Secret reading den. A space for kids to discover through a hidden door or bookcase and read their favourite books.
30. Improve customer flow by using painted to guide customers around the department and
into different areas
FANCY DRESS
Cross merchandising products with the fancy dress items. Tree rail fixtures carrying on the woodland theme.
Changing rooms tents in the forest. Interactive mirror, LED catwalk and photo booth.
31. Improve customer flow by using painted to guide customers around the department and
into different areas
Main focal point of the fancy dress area, create large exciting display cross merchandising product. Woodland theme
and colour combined in this space.
32. LEGO
Improve customer flow by using painted areas
Removing the black pods and painting the ceiling white. Having an London themed interactive wall to play on.
Introducing pick and mix Lego.
33. TOY CONCIERGE
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Toy Kingdom By Appointment area creating a exhibition space to showcase the most exclusive products from Toy
Kingdom.
34. TOY CONCIERGE
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Toy Kingdom By Appointment area podiums with child friendly circular seating benches, exclusive products
showcased on top, desks and chairs at the back to take orders.
36. BIRTHDAY GIFTING
Improve customer flow by using painted to guide customers around the department and
into different areas
Birthday gift service, personalised gifts, kids hampers, top toys recommendations and birthday cake service. Displayed
on pop up demonstration units with bunches of balloons. Easily moveable to also feature in bespoke ordering areas.
37. CENTRAL FEATURE
Improve customer flow by using areas
Made by The Master Wishmakers The shop/ garage will have room to stock products that can be changed with
different promotions and will also make a feature out of the large cars.
39. ENTRANCES
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Secret door in bookshelf into reading room. Small kids and big kids archways at Escalator 10 entrance or fun rainbow
slide for all ages.
40. ESC 10 FEATURE
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Moving Ferris wheel that can hold merchandise changeable for different promotions and seasons. A balloon of each
different colour above the Ferris wheel to identify departments. Coloured escalator to Toy Kingdom.