The document discusses an Internet company in Romania called Neogen that operates several social networking and classified advertising brands across Romania and other countries. Neogen's largest site is Neogen.ro, a social network with over 2 million registered users. Neogen also operates BestJobs.ro for job listings. The document outlines Neogen's large, active user base and precision targeting options for advertisers. It states that Neogen sites impact users' personal and professional lives by enabling them to stay connected with others and find jobs or services.

1. Brand as a friend
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2. About Us...
The only Internet Romanian company with regional presence.
• Romania: Neogen, BestJobs, Neobizz
• Bulgaria: Impulse, Dalavera, BestJobs
• Moldova: Faces, BestJobs
• Serbia: Neogen, BestJobs, Svezasvaog
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3. Our brands
 Neogen.ro (social network) includes:
 Noi2 – online dating
 Colegi – school and office colleagues
 DoiZece – multiplayer games and single player, video, fun
 Neobizz - classifeds
 BestJobs.ro – best and most jobs in Romania
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4. Neogen – Users’ profile
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5. The largest group of active professionals
 Over 2.1 million registered users, their number growing by a few thousands per
day
over 900.000 registered female users
over 1,2 milion registered male users
 65% of the users are university graduates
 Average Age: 30 years
 Average income: 600 euro
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6. An active and involved audience
 Over 204 million page views per month
 Over 12 million visits per month
 Over 2.5 million unique visitors/month
 Over 20 pages are viewed by a member per visit
 Average time spent on site is 20 minutes/visit
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7. Precision Targeting
 Age
 Gender
 Location
 Interests
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8. What is Social Media?
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9. Social Media: What is Everyone doing?
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10. What users are doing on neogen.ro
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11. Components of social networks
Profile Universal identity
Relationships A single social graph*
Activities Social context for activities
Business model Social influence defines
marketing value
* The Social Graph is the representation of our relationships. In present day context, these graphs
define our personal, family, or business communities on social networking websites.
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12. Brands are going where Neogen users Play
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13. Overview
Diversity
Creatives and Advertising spaces
Message/Profile/Banner/Video etc.
Homepage/Games/Dating etc.
Neogen has extensive precision targeting options to ensure
no impressions are wasted.
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14. What does this mean?
Neogen.ro delivers…. ….which enables:
Clean Design
Community Features*
Precise targeting options
More Innovation
Loyal audience
More user engagement
Active audience
Control over budget
Interactive tools
* The Internet offers the opportunity to create virtual communities using a range of features/technologies,
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15. Neogen sites impact their users lives
 Personal and professional life of the users are both
influenced by their presence on Neogen sites.
 Are keeping in touch with friends, classmates or
colleagues or are creating new relations on Neogen.ro.
 Are searching for a new job or are hiring on
BestJobs.ro.
 Buy or sell products, or advertise their services on
Neobizz.ro.
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