FREE Chapter 1 WWW.HM Defining Your Digital Strategy by Tuhu Nugraha

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This document discusses why brands should go digital and adopt digital marketing strategies. It mentions topics like audience media consumption, inbound and outbound strategies, measurement, content, influencers, customer databases and loyalty programs. The document emphasizes measuring digital marketing efforts and understanding the customer journey across different online platforms and tools. It argues that digital transformation is important for brands to connect with modern customers.

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FREE Chapter 1 WWW.HM Defining Your Digital Strategy by Tuhu Nugraha

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