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Design: 744 Contents
Public relations: concept, writing
and design
CHALLENGE
The initial problem was to design the strategic plan of the
Association of College Unions International into a brochure
format that could be distributed at conference. The challenge
was to get the audience to actually read the plan.
SOLUTION
To explain the importance of the strategic plan in a non-
threatening way that academics and student affairs professionals
could all relate to.

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  • 1. Design: 744 Contents Public relations: concept, writing and design CHALLENGE The initial problem was to design the strategic plan of the Association of College Unions International into a brochure format that could be distributed at conference. The challenge was to get the audience to actually read the plan. SOLUTION To explain the importance of the strategic plan in a non- threatening way that academics and student affairs professionals could all relate to.