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Integrating Telecom Big Data:
Challenges and Lessons Learned
By Fabíola Pereira
Motivation
Motivation
I want a service that, when given the cell
phone number of my friend John, I receive a
map of his current location.
Motivation
How about an application that every
day, at 8 am, makes me a call and plays
my favorite song?
Motivation
Weather
Forecast
Mother’s
Day Sale
Video
Conference
My
playlist
Call
& vote
Where is it?
MMS
Closest
drugstore
Blogging
Motivation
Birthday
Reminder
Voice Mail
Weather
Forecast
Mother’s
Day Sale
Video
Conference
Virtual
Pabx
My
playlist
Horoscope
Call
& vote
Where is it?
Any news?
House
Monitoring
Warn my
vendors!
SMS
MMS
Closest
drugstore
Mail
Random
videos
Blogging
Daily
feeds
Motivation
Velocity
VolumeVariety
Motivation
Outline
Algar Telecom
Coreo Platform
Coreo Architecture
Lessons Learned
Challenges
Conclusion
Algar Telecom
58 years in operation
More than 1900 associates
More than 800 thousand customers
Publicly traded*
* Via debentures
Business and Areas of Operation
Concession - 87 communities in 4 states
Authorization area - offices expanding into key states
* In partnership with Algar Tecnologia
Data and voice
IT Services*
Businesses
Retail
Brazil
Central Brazil
Pioneering
Cellular telephone
Pre-paid telephone
Digital telephone
1 Gb broadband
Wireline broadband
3G deployment
Commercial fibre optic
Speech recognition
Leader in broadband penetration
Pioneer in NGN deployment –
Next
Generation Network
Brazilian Interior
Latin America
Outline
Algar Telecom
Coreo Platform
Coreo Architecture
Lessons Learned
Challenges
Conclusion
Coreo Platform
Factsheet
• Dynamic Platform for the Composition of
Applications
• ~1,5 years of development
• 6 software developers
• In homologation phase
• Innovative project
Coreo Platform
Components – the smallest units
Send MMS
Send SMS
Translate
Web Scrapper
Web Service
Send Mail
RSS
On Receive
SMS
On Receive
MMS
Math
Make Call
Get and PostDTMF
Database
Concat
Announcement
Telecom
Internet Utils
Media
Storage
Coreo Platform
Applications – make your own composition via a
Service Creation Environment
Location
(LBS)
Coreo Platform
Applications – make your own composition via a
Service Creation Environment
Web
Scrapper
Make Call
Announcement
Coreo Platform
Coreo Platform
Coreo Platform
Outline
Algar Telecom
Coreo Platform
Coreo Architecture
Lessons Learned
Challenges
Conclusion
Coreo Architecture
App
Engine
Event Handler
Services
MonitoringandStatistics
LogsandSDRs
Portal SCE
Web
ServicesGadgets
CoreoIdentityServer
3rd Party and
Web AppsUsers
COREO Platform
File Manager
Scheduler
WS Broker
DB Manager
Telecom Platforms
SDP
Controller
Components
Coreo Architecture
Coreo Architecture – front-end
Coreo Architecture – front-end
• Run apps via
• Portal,
• WS or
• External gadgets.
Coreo Architecture – front-end
• Run apps via
• Portal,
• WS or
• External gadgets.
• Coreo Accounts (IS)
• Ldap user store;
• Memcached session store;
• Identity Server personalized.
Coreo Architecture – core
Coreo Architecture – core
• Messaging passing, non-blocking calls
Coreo Architecture – core
• Messaging passing, non-blocking calls
• NoSQL for states storage: stateless
architecture
Coreo Architecture – core
• Messaging passing, non-blocking calls
• NoSQL for states storage: stateless
architecture
• WSO2 ESB for services exposure and
communication with Telecom Platforms
Coreo Architecture – back-end
Coreo Architecture – back-end
• WSO2 BAM 1.3 for monitoring
and statistics
• most popular apps;
• most used components;
• endpoint errors.
Coreo Architecture – back-end
• WSO2 BAM 1.3 for monitoring
and statistics
• most popular apps;
• most used components;
• endpoint errors.
• Structured data into DB and
unstructured data into HDFS via
Scribe
• Service Detail Records (SDRs –
similar to Call Detail Records);
• system logs.
Coreo Architecture – discussion
WSO2 Tools
Outline
Algar Telecom
Coreo Platform
Coreo Architecture
Lessons Learned
Challenges
Conclusion
Lessons Learned
1.Be careful what you count when measuring data growth
2. Continuous improvement. It never ends!
3. CAP Theorem: what are your requirements? What do you
really need?
4. Open source rocks!
1. Become more data-driven
Challenges
2. Move from reactive to proactive, turning
data into actions
3. How to deal with legacy telecom platforms?
How to adapt them? How to coexist?
4. Make Coreo happen!
Outline
Algar Telecom
Coreo Platform
Coreo Architecture
Lessons Learned
Challenges
Conclusion
Conclusion
Built over WSO2 tools
Distributed and scalable system – ready for Big Data
Coreo Platform
Telecom Innovation
Thank you!
www.algartelecom.com.br
Fabíola Pereira Cesar Alvarenga Emilio Dias
{fabiolas,cesarw,emilio}@algartelecom.com.br

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