This deck explores how businesses can gain from APIs and the process of creating an API Marketplace.

1. INTEGRATION SUMMIT 2019
Transforming Your Business
Through APIs
Malintha Amarasinghe
Associate Technical Lead - WSO2 Inc.
INTEGRATION

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APIs
● Digital technologies have changed the way we live.
● APIs are the key enabler for a digital enterprise.
● Increased adoption of APIs

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The Background

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Don’t give me a file; give me an API
● Siloed Business Unit operations
● Decades old BU integrations
○ File drops
○ Batch sync jobs
● Repetitive digital initiatives
● Years of technical debt
img_src: https://www.activestate.com/blog/technical-debt-high-tech-ceos-perspective/

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Many consumers and providers
Consumer 1
Consumer 2
Consumer 3
Consumer x
Consumer 4
Consumer 5
Provider 1
Provider 2
Provider 3
Provider x

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Many consumers and providers
img_src: http://farm4.static.flickr.com/3549/3409369082_4fcfbbbe8b_o.jpg
Consumer 1
Consumer 2
Consumer 3
Consumer x
Consumer 4
Consumer 5
Provider 1
Provider 2
Provider 3
Provider x
In-House
Auth
Mechanisms
No
Documentation Legacy
Protocols

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Solution: Managed Provider/Consumer
Interactions through APIs?
Authentication
Authorization
QoS
Monitoring
Middleware
APIs APIs
Consumer 1
Consumer 2
Consumer 3
Consumer x
Consumer 4
Consumer 5
Provider 1
Provider 2
Provider 3
Provider x

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The Result ..
Telco Services
Business
Capabilities
Composition Layer (API Facade)
API Management
Applications
APIs
APIs
APIs APIs
In-House Auth
Mechanism
No Proper
Documentation
No Analytics
Consumers
APIs APIs

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Creating an API Marketplace
An Enterprise API Marketplace
connects Producers with
Consumers through a Technology
Platform and related Activities

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The API Marketplace

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The Road to an API Marketplace
● Build Services
○ New Services
○ Wrapping existing legacy services
● Expose them as APIs
● An API Marketplace for each Business Unit
● An API Marketplace for the enterprise
● An API Marketplace to the outside world

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Starting from scratch ..
Define
API
Strategy
Define
Technology
Strategy
Engage
and
empower
Producer
s
Facilitate
Consumers
Evangelize Incentives
Monetize
and
Analyze
Govern
and
Manage

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Define an API Strategy

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Advocate API first design
Code First API First

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API Facade pattern
Telco Services
Business
Capabilities
Composition Layer (API Facade)
API Management
Application
Application Application
Application
APIs
APIs
APIs
APIs APIs
Non-API Consumers

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Define an API Management
Technology Strategy

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WSO2 API Manager
● Facilitates API Developers to
Design and Publish APIs
● Facilitates API Consumers to
discover and consume APIs
● High performance gateway
which enforces necessary
policies to the incoming
requests
● Analytics, monitoring and
alerts

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Empower Producers
Design and Publish APIs

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Creating APIs
● Start with an existing endpoint/contract or design
and prototype a new API
● Modernizing existing legacy services (eg: SOAP)
in a RESTful way
● Provide Mock implementations

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Facilitate Consumers

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The Developer Portal
● Searchable
● Social features: commenting, rating
● Minimalistic forum
● Themeable: change color, logo, view
● Configure alerts for application developers
● Application based API analytics
● OAuth2 application management
● API Monetization

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Expanding further ..

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● Open up secure collaboration and innovation with partners
● New Business opportunities
● Create new channels
● Complete product offerings
Partner APIs

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● Inspire a broad ecosystem of app developers
● Monetize data and capital assets
● Create new revenue streams
● Delegated R&D
● Increased reach & traffic
Public APIs

25. INTEGRATION SUMMIT 2019
Expanding further ..
Define
API
Strategy
Define
Technology
Strategy
Engage
and
empower
Producer
s
Facilitate
Consumers
Evangelize Incentives
Monetize
and
Analyze
Govern
and
Manage

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Incentives and Evangelize
● Promote reuse through incentives
○ Financial incentives and gimmifications
○ Leader boards showcasing top consumers, most consumed APIs,
highest throughput APIs, highlighted developer..
● Hackathons, workshops, tutorials and user guides
○ Encourage publishing of APIs
○ Provide guidance on creating apps to consume APIs
○ Lunch and learn sessions, Webinars

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Govern and secure APIs
● API Lifecycle Management
○ Manage stages of an API
● Protecting APIs
○ Protecting for applications and users
○ Controlling access and entitlement
with scope
● Traffic Management
○ Tier based simple model
○ Advance rule based models

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Monetization and Analytics
● Analytics dashboard on API stats
○ API Usage / Response times /
Backend latency / Geo-location
● Stats on Applications for application owners
(subscribers)
● Stats on subscriptions

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A Reference Implementation

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THANK YOU
wso2.com