The document provides an overview of The Wall Street Journal's circulation figures for its various regional editions. It then discusses early coverage in 2001-2002 of the emerging housing bubble and concerns about rapidly rising home prices. Several experts are quoted warning about the potential for a collapse in prices. The document also summarizes several WSJ articles covering key events during the unfolding of the financial crisis between 2007-2009, including the collapse of Bear Stearns, Lehman Brothers, and AIG as well as the government bailouts.

1. Jay FriedmanDrew HallettJoyce LeeJackie MaurnoAllie White

2. The Wall Street Journal StatisticsNational Edition1,698,990 circulationEastern Edition780,256 circulationNew York Metro: 289,418

3. Southern Region: 244,070

4. New England Region: 130,733

5. Florida Region: 129, 228

6. South Atlantic Region: 120,717

7. Wash./Baltimore Region: 77,330Early Coverage of Housing Bubble“Existing-Home Prices Accelerate Ascent – Median Figures Jump 6.4% Amid a Weak Economy, Spurring Talk of Bubble” – Patrick Barta (Aug 14, 2001) Pg. A.2

8. “I see some of these houses around here, and these are really crummy houses, selling for $300,000 or $400,000”

9. “Prices are heading toward a level ‘a lot farther beyond what people will pay, and I think [they’re] going to fall quite a bit.’”

10. “The Prospect of a Housing Bubble Floats Again” – Patrick Barta (Feb 8, 2002) Pg. A.2

11. Price-to-Earnings ratio is 1.6 when it’s usually 1.2

12. “High cost of housing … is being masked by extraordinarily low interest rates. An uptick in interest rates … could ‘cause the housing market to tip over.’”

13. Computer model rates housing market on 0 to 100 scored below 50, meaning the “market’s look is ‘unfavorable.’”“The Fall of Bear Stearns”Kate KellyPart I: May 27, 2008 “’I just simply have not been able to come up with anything, even with the benefit of hindsight, that would have made a difference.’” -- Alan Schwartz, chief executive Bear Stearns “…the firm’s leaders missed opportunities that might have been able to save the 85-year-old brokerage.” “To outsiders, it was beginning to look as if Bear Stearns had navigated the crisis relatively deftly. Inside the firm, that view wasn’t as prevalent.”Part II: May 28, 2008 “It was the beginning of a frantic 72 hours that would bring the Wall Street firm to its knees…show how quickly a company that took 85 years to build could unravel.” “credit- default swaps — a big, barely regulated market where one party, for a price, assumes the riske that bond or loan will go bad.” (layman’s terms) “Inside the sixth-floor conference room…executives cheered and exchanged high-fives. They thought they had four weeks to sort out their problems.”“If This Is a Bubble, It Sure Is Hard to Pop”Tuesday March 30,1999 --- Dow hit 10,000

14. Part III: May 29, 2008“…capped a helter-skelter week — and presaged another 10 days of chaos. Interviews with more than two dozen executives and others directly involved show that Bear Stearns nearly died not once, but twice.” “Bear Stearns Chief Financial Officer Samuel Molinaro Jr. — tired and in the same suit he’d left home in 36 hours before…” “If there were hazards, moral and otherwise, luring in the deal, the future would have to sort them out.” Conclusions: May 30, 2008“Bear Stearns Cos., a powerhouse on Wall Street for nearly nine decades, ceased to exist Thursday in a meeting that lasted 11 minutes.” “In doing so, they sealed a deal made in haste two months ago amid one of the most terrifying bank runs in history.”

15. Housing Bubble Coverage“U.S. Mortgage Crisis Rivals S&L Meltdown; Toll of Economic Shocks May Linger for Years; A Global Credit Crunch” – Greg Ip et al. (Dec 10, 2007) Pg. A.1

16. Clear, 3000-word explanation of housing bubble origin and impact on economy

17. “MarketWatch: Surviving the Big, Scary ‘Mega-Bubble’ – Paul Farrell (Jul 17, 2005)

18. Addresses readers’ concerns by informing them of experts’ opinions about how to best prepare for potential bursting of bubble

19. Ineffective: Large decrease of “housing bubble” mentions in 2006“Lehman Races to Find a Buyer”September 12, 2008“Employees taking lunch breaks or a few minutes for a smoke… discussed the firm’s future.

20. “‘It’s over, man… unless we get bought out in the next 24 hours, it’s over,’ said a young man, in conversation with someone on his cellphone.

21. At a fast-food vendor across the street, people waiting to order food discussed the dive into Lehman’s share price this week

22. “At some point, where does it stop?” one said, as he headed back to the officeReporting Figures“As a result, Lehman shares fell by as much as 48% by midday Thursday, touching their lowest point since 1995” – Lehman Races to Find a Buyer

23. “Evergreen Money Market Fund had $309 million, or 1.9% of its assets, invested in Lehman credit” – Sponsors to back Some Lehman Exposure

24. “Money Market Fund had $110 million, or 1.66% of its assets invested” – Sponsors to back Some Lehman ExposureInvestors Flee Money Funds, Moving Cash to Safer Spots“As credit markets locked up world-wide, investors have started moving their cash from money funds to safer locales, such as U.S. Treasurys and bank certificates of deposit”

25. “A run on money funds would have implications for corporations that depend on short-term funding such as commercial paper”

26. “If the funds don’t buy this paper, it could cause a cash crunch…”

27. “Another source of fund money comes from ‘sweep accounts,’ through which brokerage customers’ spare cash is automatically deposited in a money fund.”Sponsors to Back Some Lehman Exposure;“Russell Investments Co. said that it and its parent company, Northwestern Mutual Life Insurance Co., will support… value of Lehman credit held in two of its money funds”

28. “RIC Money Market fund had $403 million in exposure to Lehman credit… RTC Short Term Investment had $75 million in exposure.”

29. “Fidelity Investments said… nine of its general-purpose money funds had minimal exposure to a single Lehman Brothers repurchase agreement. But all of these holdings were paid in full Tuesday, so Fidelity’s taxable money-market funds now have no exposure.”Lehman Bankruptcy“Lehman files for bankruptcy, Merill Sold, AIG Seeks Cash” Carrick Mollenkamp, Susanne Craig, Serena Ng, Aaron Lucchetti September 16, 2008“Regulators and others were preparing for a hectic Monday. The New York Stock Exchange prepared contingency plans over the weekend to reassign the approximately 200 blue-chip stocks that Lehman's specialist unit trades, according to people familiar with the matter.”Lehman Bankruptcy Coverage Cont’dSimple break-down over the decreasing stock prices of three key companies involved in the crisis

30. Shows significant drop in stock prices at Lehman Brothers, Merrill Lynch and AIG.

31. Visually displayed, translated in dollars and percentage points, understandable to everyone.September 17th, 2008:“taxpayers could reap a big profit through the government's equity stake”“crisis could begin to spill over into seemingly safe investments held by small investors”“could not get the cash quickly enough to satisfy the collateral demands”“potential domino effect could reach around the world”“AIG's cash squeeze is driven in large part by losses in a unit separate from its traditional insurance businesses. That financial- products unit…”

32. Tracing The MoneyMarch 2009:“[bail-out money] stand to benefit hedge funds that bet on a falling housing market”

33. “its gambling debts are what taxpayers are paying off right now”

34. “From mid-September to the end of last year, AIG and the government paid $5.4 billion to Deutsche and $8.1 billion to Goldman under credit default swap contracts the insurer had written.”

35. “indicating the underlying assets are valued at roughly 27 cents on the dollar”

36. December 12th, 2009“The trades yielded Goldman less than $50 million in profits, which were mostly booked from 2004 to 2006, according to a person familiar with the matter. But they piled risks onto AIG's books, which later came to haunt the insurer and Goldman. The trades also gave Goldman a unique window into AIG's exposure to losses on securities linked to mortgages. When the federal government bailed out the insurer, Goldman avoided losses on its trades with AIG covering a total of $22 billion in assets.”“Goldman charged more than AIG for the protection, so it was able to pocket the difference, making millions while moving the default risks to AIG”“Goldman officials said the company believed it would have been fully protected had AIG been allowed to fail because of collateral it had amassed and the additional insurance it had bought against an AIG default. The auditor, however, questioned that conclusion. The report said Goldman would have had a difficult time selling the collateral and that the firm might have been unable to actually collect on the additional insurance.”

37. One Year Later“Lessons of the Financial Crisis – One Year Later” – Gregory Zuckerman (Aug 30, 2009) Pg. 1

38. Gives a list of lessons learned from the crisis using hindsight that can be used to avoid a future crisis

39. Doesn’t blame a particular entity

40. “The End of Wall Street” Documentary

41. Three 10 minute parts: What Happened?, Why It Happened?, What Happens Next

42. Collection of WSJ reporters review crisis and give input on each major event

43. End documentary by sharing how they think the economy will progress

44. http://online.wsj.com/video/end-of-wall-street-why-it-happened/1DA45E1F-800B-408E-9523-D122F9680B5C.html

45. 4:50 – 5:50