The assignment focuses on comparing and contrasting low-cost carriers (LCCs) with full-service airlines using doganis' five key product features. It requires an analysis of specific city-pairs served by both carriers, including a review of profit history and business strategies. The paper should adhere to APA style and include various components such as charts, references, and a structured format.

1. Written Assignment: Airline Product offering
Airlines offer a variety of products ranging from the no-frills
air transportation to international first class featuring amenity-
filled cubicles with fully reclining seat/beds and attentive in-
flight service. This assignment is intended to illustrate the
variety of airline product offerings available and stimulate
thinking about how best to serve the diverse wants and needs of
passengers.
Europe’s Ryanair is well known for its cheap fares and bare-
bones service. Europe’s old line network carriers including
British Airways, Air France/KLM and Lufthansa, on the other
hand, offer more choices and features within Europe and to
major destinations worldwide. In Asia, low-cost-airlines are
rapidly expanding in the marketplace. Air Asia and Jetstar are
two of the larger LCCs (along with their various subsidiaries).
Asia also is home to many full-service airlines such as Japan
Airlines, Air China, Cathay Pacific, Singapore, and Korean Air.
In a short research paper, compare and contrast a chosen LCC
with a full-service airline using Doganis’ 5 key product features
as a framework (price, schedule, comfort, convenience, and
image). Choose one or two city-pairs served by both carriers on
which to base the comparison. Summarize your findings and
emphasize critical differences. Extensive data, such as the
ancillary fee structure, may be best presented in a table. Discuss
the passenger segment(s) targeted by each airline. Next,
compare the airlines’ profit history using a common metric such
as margin on total revenue. Conclude with an evaluation of each
carrier’s overarching business strategy. Explain your assessment
of the most profitable strategy.
Upon reading the paper, a potential passenger should have the

2. information needed to choose between the two airlines on the
selected city-pair(s). Note:
Before beginning your research, ensure that the needed data are
available from the airlines’ websites and other online sources.
Use APA style including a title page, table(s) or charts as
appropriate, citations, reference list, running head, page
numbers, and section headings. Of course, an introduction and
conclusion are always appropriate. There is no page number
requirement, but about six pages, not including title page,
reference list, and appendices, should be sufficient.