This document discusses and compares different types of airlines: low cost airlines, commercial airlines, and luxury airlines. Low cost airlines like Ryanair and Wizzair target customers focused on low prices with advantages of low fares and many destinations. Their marketing strategies differ, with Ryanair using variable pricing and Wizzair being more aggressive. Commercial airlines like Lufthansa and KLM target both individual and business travelers with medium costs and comfortable airports. Their marketing emphasizes quality destinations and they use consistent pricing strategies. Luxury airlines like Qatar and Singapore aim for excellent in-flight and ground services for passengers. They differentiate themselves from competitors by providing unique amenities onboard like special

1. Justyna Kuć, Anna Pietras, Małgorzata Starzyk
of airlines

2. low cost
airlanes
commercial
airlanes
luxury
airlanes

6. low cost airlanes
customers who
pay attention
to low price
• Wizzair
• Ryanair
Examples:
Target:
• low cost
• destinations
Adventages:

7. Ryanair vs Wizzair
fields of competitions:
marketing strategy:
PRICE
DESTINATIONS
&
CREATIVE
AGRESSIVE
VS
pricing strategy:
VARIABLE PRICING

10. commercial airlanes
from individual
to buisness
customers
• Lufthansa
• KLM
Examples:
Target:
• medium cost
• comfortable
airport
Adventages:

11. fields of competitions:
marketing strategy:
QUALITY
DESTINATIONS
&
TRADITIONAL
pricing strategy:
Lufthansa vs KLM
CONSTANT PRICE

14. luxury airlanes
pays attention
to high
standard
• Qatar
• Singapore
Examples:
Target:
• excellent
service
delivery not
just on-board,
but also on
the ground;
Adventages:

15. luxury airlines
How to differenciate from competitors?
providing services not
present in other lines

16. Examples:
Special
furnishing/
equipement on
board
Loyality
programs
Qalified, one of
a kind cabin
crew
Excellent
dining choice