The document describes a writing project at a vocational college in Slovenia called WritingMatrix. It discusses how an ESP lecturer started a blogging project to help students improve their English writing skills. Students were introduced to blog platforms, comment features, and aggregators to subscribe to other blogs. The project has helped increase students' writing motivation and awareness of crafting interesting, clear writing and making their blogs attractive. Student response to the blogging project was positive about the communication, community, and informal interaction it provided.