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Advanced Google Analytics


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Advanced Google Analytics

  1. 1. Jeff WisniewskiDarlene Fichter CIL2012
  2. 2.  Login or buddy up!
  3. 3.  Interface old and new Filters and advanced segments Goals and funnels Events and alerts Tracking non-HTML files Creating and using filters and advanced segments Tracking outbound links SEE THEN DO
  4. 4. Important Filters are destructive, advanced segments are not TIP: Create a backup, non filtered profile of your data for safekeeping
  5. 5.  Why might you want to exclude IPs from your analytics? You want report on traffic that excludes devices from within your libraries. This could include staff devices, publicly accessible devices, or both.
  6. 6. 1. Click Filter Manager from the Analytics Settings page.2. Enter a Filter Name for this filter.3. For Filter Type choose Predefined.4. Select Exclude all traffic from an IP address.5. Enter the IP and click Save.
  7. 7. 1. Click Filter Manager from the Analytics Settings page.2. Enter a Filter Name for this filter.3. For Filter Type choose Custom filter and choose Exclude.4. Under Filter Field choose Visitor IP address from the dropdown menu.5. Paste the regular expression code into the Filter Pattern field.6. Click Save
  8. 8. Must enter using Regular Expressions
  9. 9. "In computing, regular expression provides a concise and flexible means for "matching"(specifying and recognizing) strings of numbers or text, such as particular characters, words, or patterns of characters.“ Wikipedia
  10. 10. ^136.142.(1.([2-9]|[1-9][0-9]|1([0-9][0-9])|2([0-4][0-9]|5[0-5]))|(([2-9]|[1-2][0-9]|3[0-4]).([0-9]|[1-9][0-9]|1([0-9][0-9])|2([0-4][0-9]|5[0-5])))|35.([0-9]|1[0-2]))$
  11. 11.  Google has a form-based tool for generating regular expressions for ranges of IPs in /
  12. 12.  Have multiple ranges?  Rerun the tool with the additional range(s)  Put them all together: separate each expression it generates with the pipe symbol, i.e. |  Paste into your filter
  13. 13.  Advanced segments are non-destructive; they create distinct VIEWS of your data
  14. 14.  Several predefined advanced segments are available out of the box Can create custom ones You can work with up to a total of four segments at a time
  15. 15.  Create an advanced segment that compares iPad user behavior versus desktop user behavior
  16. 16.  Advanced segments apply throughout a profile. If you keep the segment(s) active, they’re visible in all of the different reports available to you in GA.
  17. 17.  View more or less content, Use the different or same keywords to find your site, Stay on your site longer duration or not than other visitors and so on.
  18. 18. 1. Define segment2. Create statement3. Combine statements
  19. 19.  Once you’re in your website’s profile, go to:  Standard Reporting tab >  Advanced Segments >  New Custom Segment for Desktop
  20. 20.  Create second advanced segment Save Click to activate both View reports
  21. 21.  A “goal” is the page which a visitor reaches once they have completed a desired action, such as a registration or download. A “funnel” is the pages they need to visit on the way to a goal. Can include up to 10. EXAMPLE: Library legislative history course sign up Computers in Libraries 2012
  22. 22. 1. Name the goal.2. Choose whether or you want the goal to be active (on) now3. Choose a type of goal.  Most library scenario goals will probably fall under the “URL Destination” type, meaning the goal is to get the user to a specific place, in this case the “thank you for registering” page. Computers in Libraries 2012
  23. 23. 4. Enter the URL for the goal page5. Under “Goal Funnel” click yes6. On the following page add the URL(s) of the page(s) along the path a user would take to get from the homepage all the way through to the thank you page. Computers in Libraries 2012
  24. 24.  Exact match has to be EXACTLY the same as the URL….even leading or trailing spaces will cause it to fail Computers in Libraries 2012
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  30. 30.  Use event tracking to track: Any Flash-driven element: a Flash website or movie player Embedded AJAX page elements Page gadgets File downloads
  31. 31. Two ways:Virtual pageview artificially inflates pageview numbersEvent tracking
  32. 32. Five components:  Categories  Actions  Labels  Values  Implicit count
  33. 33.  Category: A category is the root level of Event Tracking Some sample categories are "Videos" and ”PDFs". Action: An action is a descriptor for a particular event.
  34. 34.  Label: A label is an optional Value: A value is a numerical variable that you can assign to any event that youve assigned to a category. Implicit Count: The implicit count is a count of the number of interactions with an event category.
  35. 35. <a href="#"onClick="_gaq.push([_trackEvent, Guides, Download, Intro to GenealogyResearch]);”>Download the guide</a>  Category = Guides  Action = Download  Label = Intro to Genealogy Research
  36. 36.  Appear under Content > Events
  37. 37. 1. Insert some code into the <head> of the page(s) on which you want to track outbound links: <script type="text/javascript"> function recordOutboundLink(link, category, action) { _gat._getTrackerByName()._trackEvent(category, action); setTimeout(document.location = " + link.href + ", 100); } </script> Computers in Libraries 2012
  38. 38. 2. Tag the specific link(s) you want to track so that the activity will be recorded in GA using a javascript onClick statement: your link<a href="" onClick="recordOutboundLink(this, Outbound Links,;return false;"> the category the link label Computers in Libraries 2012
  39. 39.  Google calls these Intelligence
  40. 40.  Any referrals from a local news site that recently wrote about your library? A class confirmation page has been generated X times, class nearly full Page views of your 404 page go up by X %...what’s wrong?
  41. 41.  Admin >  Profiles >  Assets >  Custom Alerts >  Create New Alert
  42. 42.  Alert name Apply to: Alerts can be cross profile if you choose Period: Frequency at which the alert can be generated (Day, Week, Month). Send me an email?
  43. 43.  Set up your mobile phone Alert Conditions Alert me when Click Create Alert
  44. 44.  Traffic >  Search >  Overview >  Keyword >  Cloud
  45. 45.  Improve the speed, improve the outcomes