Interface old and new Filters and advanced segments Goals and funnels Events and alerts Tracking non-HTML files Creating and using filters and advanced segments Tracking outbound links SEE THEN DO
Important Filters are destructive, advanced segments are not TIP: Create a backup, non filtered profile of your data for safekeeping
Why might you want to exclude IPs from your analytics? You want report on traffic that excludes devices from within your libraries. This could include staff devices, publicly accessible devices, or both.
1. Click Filter Manager from the Analytics Settings page.2. Enter a Filter Name for this filter.3. For Filter Type choose Predefined.4. Select Exclude all traffic from an IP address.5. Enter the IP and click Save.
1. Click Filter Manager from the Analytics Settings page.2. Enter a Filter Name for this filter.3. For Filter Type choose Custom filter and choose Exclude.4. Under Filter Field choose Visitor IP address from the dropdown menu.5. Paste the regular expression code into the Filter Pattern field.6. Click Save
"In computing, regular expression provides a concise and flexible means for "matching"(specifying and recognizing) strings of numbers or text, such as particular characters, words, or patterns of characters.“ Wikipedia
Once you’re in your website’s profile, go to: Standard Reporting tab > Advanced Segments > New Custom Segment for Desktop
Create second advanced segment Save Click to activate both View reports
A “goal” is the page which a visitor reaches once they have completed a desired action, such as a registration or download. A “funnel” is the pages they need to visit on the way to a goal. Can include up to 10. EXAMPLE: Library legislative history course sign up Computers in Libraries 2012
1. Name the goal.2. Choose whether or you want the goal to be active (on) now3. Choose a type of goal. Most library scenario goals will probably fall under the “URL Destination” type, meaning the goal is to get the user to a specific place, in this case the “thank you for registering” page. Computers in Libraries 2012
4. Enter the URL for the goal page5. Under “Goal Funnel” click yes6. On the following page add the URL(s) of the page(s) along the path a user would take to get from the homepage all the way through to the thank you page. Computers in Libraries 2012
Exact match has to be EXACTLY the same as the URL….even leading or trailing spaces will cause it to fail Computers in Libraries 2012
Category: A category is the root level of Event Tracking Some sample categories are "Videos" and ”PDFs". Action: An action is a descriptor for a particular event.
Label: A label is an optional Value: A value is a numerical variable that you can assign to any event that youve assigned to a category. Implicit Count: The implicit count is a count of the number of interactions with an event category.
<a href="#"onClick="_gaq.push([_trackEvent, Guides, Download, Intro to GenealogyResearch]);”>Download the guide</a> Category = Guides Action = Download Label = Intro to Genealogy Research
Any referrals from a local news site that recently wrote about your library? A class confirmation page has been generated X times, class nearly full Page views of your 404 page go up by X %...what’s wrong?