SlideShare a Scribd company logo
Writing (and editing) for the web Caroline Jarrett shorter version
This course is based on http://www.editingthatworks.com
Introductions ,[object Object],[object Object],[object Object],[object Object]
Agenda Part 1: Choose your focus 1. Understand context of use Part 2: Edit for the web 2. Choose what to say 3. Slash everything else 4. Edit sentences 5. Put into logical order 6. Demolish walls of words  7. Choose links 8. Check consistency 9. Rest it then test it
Francis Rowland drew the pictures
1. Understand context of use ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Scan, select and move on” or “Grab and go” ,[object Object]
2. Choose what to say
2. Choose what to say ,[object Object],[object Object]
3. Slash everything else ,[object Object],[object Object]
4. Edit sentences ,[object Object],[object Object]
Agenda Part 1: Choose your focus 1. Understand context of use Part 2: Edit for the web 2. Choose what to say 3. Slash everything else 4. Edit sentences 5. Put into logical order 6. Demolish walls of words  7. Choose links 8. Check consistency 9. Rest it then test it
A short exercise based on Dixon, 1987 ,[object Object]
5. Put into logical order ,[object Object],[object Object],[object Object],[object Object]
6. Demolish walls of words ,[object Object],[object Object],[object Object],[object Object]
Agenda Part 1: Choose your focus 1. Understand context of use Part 2: Edit for the web 2. Choose what to say 3. Slash everything else 4. Edit sentences 5. Put into logical order 6. Demolish walls of words  7. Choose links 8. Check consistency 9. Rest it then test it
7. Choose links ,[object Object],[object Object]
8. Check for consistency
9. Rest it and test it – part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caroline Jarrett twitter @cjforms [email_address]

More Related Content

Similar to Writing and editing - shorter version

PAGE Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docx
PAGE  Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docxPAGE  Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docx
PAGE Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docx
alfred4lewis58146
 
Twelve Steps To Developing An Effective First Draft
Twelve Steps To Developing An Effective First DraftTwelve Steps To Developing An Effective First Draft
Twelve Steps To Developing An Effective First Draftchenv
 
Table of Contents1Individual Assignment21.1Aims of the assignm.docx
Table of Contents1Individual Assignment21.1Aims of the assignm.docxTable of Contents1Individual Assignment21.1Aims of the assignm.docx
Table of Contents1Individual Assignment21.1Aims of the assignm.docx
ssuserf9c51d
 
ENG 121 Effective Communication - snaptutorial.com
ENG 121 Effective Communication - snaptutorial.comENG 121 Effective Communication - snaptutorial.com
ENG 121 Effective Communication - snaptutorial.com
donaldzs11
 
Write Clearly: take your web writing to the next level, May 2016
Write Clearly: take your web writing to the next level, May 2016Write Clearly: take your web writing to the next level, May 2016
Write Clearly: take your web writing to the next level, May 2016
Caroline Jarrett
 
Summarizing Tips
Summarizing TipsSummarizing Tips
Summarizing Tips
Daniela Munca-Aftenev
 
ENG 121 Exceptional Education - snaptutorial.com
ENG 121 Exceptional Education - snaptutorial.comENG 121 Exceptional Education - snaptutorial.com
ENG 121 Exceptional Education - snaptutorial.com
DavisMurphyB
 
Eng 121 Education Organization-snaptutorial.com
Eng 121 Education Organization-snaptutorial.comEng 121 Education Organization-snaptutorial.com
Eng 121 Education Organization-snaptutorial.com
robertlesew9
 
Week 6 Creating Bibliographies and Practicing MLA Citation
  Week 6 Creating Bibliographies and Practicing MLA Citation   Week 6 Creating Bibliographies and Practicing MLA Citation
Week 6 Creating Bibliographies and Practicing MLA Citation
ajoy21
 
Advice on Academic Writing
Advice on Academic WritingAdvice on Academic Writing
Advice on Academic Writing
Micaela B. Ferreira dos Passos
 
Library Search TemplateStudent NameDateDirections 1. Ca.docx
Library Search TemplateStudent NameDateDirections 1. Ca.docxLibrary Search TemplateStudent NameDateDirections 1. Ca.docx
Library Search TemplateStudent NameDateDirections 1. Ca.docx
SHIVA101531
 
ADVICE ON ACADEMIC WRITING.pptx
ADVICE ON ACADEMIC WRITING.pptxADVICE ON ACADEMIC WRITING.pptx
ADVICE ON ACADEMIC WRITING.pptx
AgustinaAmer
 
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docxBest Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
ikirkton
 
J232 writing points1.2
J232 writing points1.2J232 writing points1.2
J232 writing points1.2jour232
 
ENG 121 Enhance teaching / snaptutorial.com
ENG 121 Enhance teaching / snaptutorial.comENG 121 Enhance teaching / snaptutorial.com
ENG 121 Enhance teaching / snaptutorial.com
Baileyab1
 
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docxBest Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
AASTHA76
 
First draft
First draftFirst draft
First draft
lsajrf
 
Guidelines for-writing-thesis-or-dissertation
Guidelines for-writing-thesis-or-dissertationGuidelines for-writing-thesis-or-dissertation
Guidelines for-writing-thesis-or-dissertation
AprilJoyDanielBigorn
 
Helpful guide-to-essay-writing
Helpful guide-to-essay-writingHelpful guide-to-essay-writing
Helpful guide-to-essay-writing
al bani
 

Similar to Writing and editing - shorter version (20)

PAGE Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docx
PAGE  Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docxPAGE  Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docx
PAGE Running head TYPE ABBREVIATED TITLE HERE 1Final Lab.docx
 
Twelve Steps To Developing An Effective First Draft
Twelve Steps To Developing An Effective First DraftTwelve Steps To Developing An Effective First Draft
Twelve Steps To Developing An Effective First Draft
 
Table of Contents1Individual Assignment21.1Aims of the assignm.docx
Table of Contents1Individual Assignment21.1Aims of the assignm.docxTable of Contents1Individual Assignment21.1Aims of the assignm.docx
Table of Contents1Individual Assignment21.1Aims of the assignm.docx
 
ENG 121 Effective Communication - snaptutorial.com
ENG 121 Effective Communication - snaptutorial.comENG 121 Effective Communication - snaptutorial.com
ENG 121 Effective Communication - snaptutorial.com
 
Write Clearly: take your web writing to the next level, May 2016
Write Clearly: take your web writing to the next level, May 2016Write Clearly: take your web writing to the next level, May 2016
Write Clearly: take your web writing to the next level, May 2016
 
Summarizing Tips
Summarizing TipsSummarizing Tips
Summarizing Tips
 
ENG 121 Exceptional Education - snaptutorial.com
ENG 121 Exceptional Education - snaptutorial.comENG 121 Exceptional Education - snaptutorial.com
ENG 121 Exceptional Education - snaptutorial.com
 
Eng 121 Education Organization-snaptutorial.com
Eng 121 Education Organization-snaptutorial.comEng 121 Education Organization-snaptutorial.com
Eng 121 Education Organization-snaptutorial.com
 
Week 6 Creating Bibliographies and Practicing MLA Citation
  Week 6 Creating Bibliographies and Practicing MLA Citation   Week 6 Creating Bibliographies and Practicing MLA Citation
Week 6 Creating Bibliographies and Practicing MLA Citation
 
Advice on Academic Writing
Advice on Academic WritingAdvice on Academic Writing
Advice on Academic Writing
 
Library Search TemplateStudent NameDateDirections 1. Ca.docx
Library Search TemplateStudent NameDateDirections 1. Ca.docxLibrary Search TemplateStudent NameDateDirections 1. Ca.docx
Library Search TemplateStudent NameDateDirections 1. Ca.docx
 
ADVICE ON ACADEMIC WRITING.pptx
ADVICE ON ACADEMIC WRITING.pptxADVICE ON ACADEMIC WRITING.pptx
ADVICE ON ACADEMIC WRITING.pptx
 
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docxBest Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
 
J232 writing points1.2
J232 writing points1.2J232 writing points1.2
J232 writing points1.2
 
ENG 121 Enhance teaching / snaptutorial.com
ENG 121 Enhance teaching / snaptutorial.comENG 121 Enhance teaching / snaptutorial.com
ENG 121 Enhance teaching / snaptutorial.com
 
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docxBest Practices for Concept Paper DevelopmentNorthcentral Unive.docx
Best Practices for Concept Paper DevelopmentNorthcentral Unive.docx
 
First draft
First draftFirst draft
First draft
 
First draft
First draftFirst draft
First draft
 
Guidelines for-writing-thesis-or-dissertation
Guidelines for-writing-thesis-or-dissertationGuidelines for-writing-thesis-or-dissertation
Guidelines for-writing-thesis-or-dissertation
 
Helpful guide-to-essay-writing
Helpful guide-to-essay-writingHelpful guide-to-essay-writing
Helpful guide-to-essay-writing
 

More from Caroline Jarrett

Creating truly accessible forms, SDinGov 2024
Creating truly accessible forms, SDinGov 2024Creating truly accessible forms, SDinGov 2024
Creating truly accessible forms, SDinGov 2024
Caroline Jarrett
 
Using surveys to uncover audience insights
Using surveys to uncover audience insightsUsing surveys to uncover audience insights
Using surveys to uncover audience insights
Caroline Jarrett
 
2023 Surveys that work Olin.pptx
2023 Surveys that work Olin.pptx2023 Surveys that work Olin.pptx
2023 Surveys that work Olin.pptx
Caroline Jarrett
 
The Phylogenetic Tree in forms design - making forms work for complex academ...
The Phylogenetic Tree in forms design - making forms work for complex  academ...The Phylogenetic Tree in forms design - making forms work for complex  academ...
The Phylogenetic Tree in forms design - making forms work for complex academ...
Caroline Jarrett
 
Four ways to make a better survey WebExpo2023
Four ways to make a better survey WebExpo2023Four ways to make a better survey WebExpo2023
Four ways to make a better survey WebExpo2023
Caroline Jarrett
 
Content design in practice May 2023.pptx
Content design in practice May 2023.pptxContent design in practice May 2023.pptx
Content design in practice May 2023.pptx
Caroline Jarrett
 
Two ways to improve your survey, webinar for Delib 2023.pptx
Two ways to improve your survey, webinar for Delib 2023.pptxTwo ways to improve your survey, webinar for Delib 2023.pptx
Two ways to improve your survey, webinar for Delib 2023.pptx
Caroline Jarrett
 
How to save money by fixing forms, WebExpo2023
How to save money by fixing forms, WebExpo2023How to save money by fixing forms, WebExpo2023
How to save money by fixing forms, WebExpo2023
Caroline Jarrett
 
Two ways to improve your surveys: the Most Crucial Question and the Burning I...
Two ways to improve your surveys: the Most Crucial Question and the Burning I...Two ways to improve your surveys: the Most Crucial Question and the Burning I...
Two ways to improve your surveys: the Most Crucial Question and the Burning I...
Caroline Jarrett
 
How to look at a form Boye 22.pptx
How to look at a form Boye 22.pptxHow to look at a form Boye 22.pptx
How to look at a form Boye 22.pptx
Caroline Jarrett
 
Prune tune postpone explain.pptx
Prune tune postpone explain.pptxPrune tune postpone explain.pptx
Prune tune postpone explain.pptx
Caroline Jarrett
 
What is a service designer SDinGOV 22 with all stickies.pptx
What is a service designer SDinGOV 22 with all stickies.pptxWhat is a service designer SDinGOV 22 with all stickies.pptx
What is a service designer SDinGOV 22 with all stickies.pptx
Caroline Jarrett
 
Helping teenage boys to become responsible adults.pptx
Helping teenage boys to become responsible adults.pptxHelping teenage boys to become responsible adults.pptx
Helping teenage boys to become responsible adults.pptx
Caroline Jarrett
 
Some thoughts on surveys: Boye and Company member conference call
Some thoughts on surveys: Boye and Company member conference callSome thoughts on surveys: Boye and Company member conference call
Some thoughts on surveys: Boye and Company member conference call
Caroline Jarrett
 
Better surveys - presentation to Loyal Health March 2022.pptx
Better surveys - presentation to Loyal Health March 2022.pptxBetter surveys - presentation to Loyal Health March 2022.pptx
Better surveys - presentation to Loyal Health March 2022.pptx
Caroline Jarrett
 
Plain language to improve your survey houston 2022
Plain language to improve your survey houston 2022Plain language to improve your survey houston 2022
Plain language to improve your survey houston 2022
Caroline Jarrett
 
Surveys that work:training course for Rosenfeld Media, day 1
Surveys that work:training course for Rosenfeld Media, day 1Surveys that work:training course for Rosenfeld Media, day 1
Surveys that work:training course for Rosenfeld Media, day 1
Caroline Jarrett
 
Surveys that work: training course for Rosenfeld media, day 2
Surveys that work: training course for Rosenfeld media, day 2Surveys that work: training course for Rosenfeld media, day 2
Surveys that work: training course for Rosenfeld media, day 2
Caroline Jarrett
 
Surveys that work: training course for Rosenfeld Media, day 3
Surveys that work: training course for Rosenfeld Media, day 3 Surveys that work: training course for Rosenfeld Media, day 3
Surveys that work: training course for Rosenfeld Media, day 3
Caroline Jarrett
 
Surveys that work: an introduction to the Survey Octopus and Total Survey Error
Surveys that work: an introduction to the Survey Octopus and Total Survey ErrorSurveys that work: an introduction to the Survey Octopus and Total Survey Error
Surveys that work: an introduction to the Survey Octopus and Total Survey Error
Caroline Jarrett
 

More from Caroline Jarrett (20)

Creating truly accessible forms, SDinGov 2024
Creating truly accessible forms, SDinGov 2024Creating truly accessible forms, SDinGov 2024
Creating truly accessible forms, SDinGov 2024
 
Using surveys to uncover audience insights
Using surveys to uncover audience insightsUsing surveys to uncover audience insights
Using surveys to uncover audience insights
 
2023 Surveys that work Olin.pptx
2023 Surveys that work Olin.pptx2023 Surveys that work Olin.pptx
2023 Surveys that work Olin.pptx
 
The Phylogenetic Tree in forms design - making forms work for complex academ...
The Phylogenetic Tree in forms design - making forms work for complex  academ...The Phylogenetic Tree in forms design - making forms work for complex  academ...
The Phylogenetic Tree in forms design - making forms work for complex academ...
 
Four ways to make a better survey WebExpo2023
Four ways to make a better survey WebExpo2023Four ways to make a better survey WebExpo2023
Four ways to make a better survey WebExpo2023
 
Content design in practice May 2023.pptx
Content design in practice May 2023.pptxContent design in practice May 2023.pptx
Content design in practice May 2023.pptx
 
Two ways to improve your survey, webinar for Delib 2023.pptx
Two ways to improve your survey, webinar for Delib 2023.pptxTwo ways to improve your survey, webinar for Delib 2023.pptx
Two ways to improve your survey, webinar for Delib 2023.pptx
 
How to save money by fixing forms, WebExpo2023
How to save money by fixing forms, WebExpo2023How to save money by fixing forms, WebExpo2023
How to save money by fixing forms, WebExpo2023
 
Two ways to improve your surveys: the Most Crucial Question and the Burning I...
Two ways to improve your surveys: the Most Crucial Question and the Burning I...Two ways to improve your surveys: the Most Crucial Question and the Burning I...
Two ways to improve your surveys: the Most Crucial Question and the Burning I...
 
How to look at a form Boye 22.pptx
How to look at a form Boye 22.pptxHow to look at a form Boye 22.pptx
How to look at a form Boye 22.pptx
 
Prune tune postpone explain.pptx
Prune tune postpone explain.pptxPrune tune postpone explain.pptx
Prune tune postpone explain.pptx
 
What is a service designer SDinGOV 22 with all stickies.pptx
What is a service designer SDinGOV 22 with all stickies.pptxWhat is a service designer SDinGOV 22 with all stickies.pptx
What is a service designer SDinGOV 22 with all stickies.pptx
 
Helping teenage boys to become responsible adults.pptx
Helping teenage boys to become responsible adults.pptxHelping teenage boys to become responsible adults.pptx
Helping teenage boys to become responsible adults.pptx
 
Some thoughts on surveys: Boye and Company member conference call
Some thoughts on surveys: Boye and Company member conference callSome thoughts on surveys: Boye and Company member conference call
Some thoughts on surveys: Boye and Company member conference call
 
Better surveys - presentation to Loyal Health March 2022.pptx
Better surveys - presentation to Loyal Health March 2022.pptxBetter surveys - presentation to Loyal Health March 2022.pptx
Better surveys - presentation to Loyal Health March 2022.pptx
 
Plain language to improve your survey houston 2022
Plain language to improve your survey houston 2022Plain language to improve your survey houston 2022
Plain language to improve your survey houston 2022
 
Surveys that work:training course for Rosenfeld Media, day 1
Surveys that work:training course for Rosenfeld Media, day 1Surveys that work:training course for Rosenfeld Media, day 1
Surveys that work:training course for Rosenfeld Media, day 1
 
Surveys that work: training course for Rosenfeld media, day 2
Surveys that work: training course for Rosenfeld media, day 2Surveys that work: training course for Rosenfeld media, day 2
Surveys that work: training course for Rosenfeld media, day 2
 
Surveys that work: training course for Rosenfeld Media, day 3
Surveys that work: training course for Rosenfeld Media, day 3 Surveys that work: training course for Rosenfeld Media, day 3
Surveys that work: training course for Rosenfeld Media, day 3
 
Surveys that work: an introduction to the Survey Octopus and Total Survey Error
Surveys that work: an introduction to the Survey Octopus and Total Survey ErrorSurveys that work: an introduction to the Survey Octopus and Total Survey Error
Surveys that work: an introduction to the Survey Octopus and Total Survey Error
 

Recently uploaded

一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
h7j5io0
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
ameli25062005
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
7sd8fier
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
708pb191
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
PlanitIsrael
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
Confidence Ago
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
ameli25062005
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
smpc3nvg
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
aaryangarg12
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
jyz59f4j
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Mansi Shah
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
smpc3nvg
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
ResDraft
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
Mansi Shah
 
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
h7j5io0
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
h7j5io0
 
vernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdfvernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdf
PrabhjeetSingh219035
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
7sd8fier
 

Recently uploaded (20)

一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
 
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
 
vernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdfvernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdf
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
 

Writing and editing - shorter version

  • 1. Writing (and editing) for the web Caroline Jarrett shorter version
  • 2. This course is based on http://www.editingthatworks.com
  • 3.
  • 4. Agenda Part 1: Choose your focus 1. Understand context of use Part 2: Edit for the web 2. Choose what to say 3. Slash everything else 4. Edit sentences 5. Put into logical order 6. Demolish walls of words 7. Choose links 8. Check consistency 9. Rest it then test it
  • 5. Francis Rowland drew the pictures
  • 6.
  • 7.
  • 8. 2. Choose what to say
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Agenda Part 1: Choose your focus 1. Understand context of use Part 2: Edit for the web 2. Choose what to say 3. Slash everything else 4. Edit sentences 5. Put into logical order 6. Demolish walls of words 7. Choose links 8. Check consistency 9. Rest it then test it
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Agenda Part 1: Choose your focus 1. Understand context of use Part 2: Edit for the web 2. Choose what to say 3. Slash everything else 4. Edit sentences 5. Put into logical order 6. Demolish walls of words 7. Choose links 8. Check consistency 9. Rest it then test it
  • 21.
  • 22.
  • 23. 8. Check for consistency
  • 24.
  • 25.
  • 26. Caroline Jarrett twitter @cjforms [email_address]

Editor's Notes

  1. CHI 2010 Caroline Jarrett     
  2. CHI 2010 Caroline Jarrett