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WRD 202
Assignment 4: Audience Analysis
Task:
Locate a Twitter, Blog or Social Media feed in your field/area
of professional
interest.
Identify the primary audience. Assess the effectiveness of the
writing for this
audience based on our components of professional writing.
Helpful Hints:
You’ll want to examine 20-30 entries to identify a pattern.
Identify the chosen
company and provide a link.
Analyze the target audience -use examples to support your case
as needed.
Don’t just tell us what’s in the feed. Tell us why that materials
does or
does not work for the target audience.
Consider what types of audiences the authors are targeting.
Primary?
Secondary?
Shadow?
Assess the effectiveness of the writing for the targeted
audience.
Details:
- your choice of format
business writing & our core
components
Post Write:
Include a clear and detailed post write that explains the
rhetorical choices you
made in composing this analysis. A good post write does more
than just tell us
what you did. It clearly explains why you made those choices
and what impact
your choice had on the document. 1 page maximum.
Evaluation:
You will be graded on the following components:
1. Quality of Analysis
2. Conciseness, Clarity & Document Design
3. Quality of writing and content choices
4. Quality & Clarity of the Post Write
Deadline:
Submit your analysis and post write to D2L drop box
by midnight on Tuesday 1/31
This assignment is worth 20% of your grade

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WRD 202 Assignment 4 Audience Analysis Task Lo.docx

  • 1. WRD 202 Assignment 4: Audience Analysis Task: Locate a Twitter, Blog or Social Media feed in your field/area of professional interest. Identify the primary audience. Assess the effectiveness of the writing for this audience based on our components of professional writing. Helpful Hints: You’ll want to examine 20-30 entries to identify a pattern. Identify the chosen company and provide a link. Analyze the target audience -use examples to support your case as needed. Don’t just tell us what’s in the feed. Tell us why that materials does or does not work for the target audience. Consider what types of audiences the authors are targeting. Primary? Secondary? Shadow?
  • 2. Assess the effectiveness of the writing for the targeted audience. Details: - your choice of format business writing & our core components Post Write: Include a clear and detailed post write that explains the rhetorical choices you made in composing this analysis. A good post write does more than just tell us what you did. It clearly explains why you made those choices and what impact your choice had on the document. 1 page maximum. Evaluation: You will be graded on the following components:
  • 3. 1. Quality of Analysis 2. Conciseness, Clarity & Document Design 3. Quality of writing and content choices 4. Quality & Clarity of the Post Write Deadline: Submit your analysis and post write to D2L drop box by midnight on Tuesday 1/31
  • 4. This assignment is worth 20% of your grade