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SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016
CURRENT BUSINESS TODAY
• EBITDA $3.1 billion
• PBT $2.5 billion
• People 123,000 (exc. assoc)
179,000 (inc. assoc)
188,000 (inc. assoc & invest)
• Billings $76 billion
• Revenues $19 billion (exc. assoc)
$23 billion (inc. assoc)
$27 billion (inc. assoc & invest)
• Countries 111
• Market cap $31 billion
STRATEGY
• Fast growth markets 31%  40–45%
• Digital 37%  40–45%
• Data investment management 25%
• Horizontality
10 KEY GLOBAL TRENDS WE SEE IN THE WORLD
• Shift to East, South and South-East
• Overcapacity and shortage of human capital
• Rise and rise of the web
• Growth of retail power
• Importance of internal communications
• Global and local structures
• Relative power of finance and procurement
• Growth of government
• The acceptance of social responsibility
• Industry consolidation
NEW MEDIA Remain optimistic about mobile ad spend growth…
Print remains way over-indexed relative to time spent
Source: @KPCB. Advertising spend based on IAB data for full year 2014. Print includes newspaper and magazine. ~$25B+ opportunity calculated assuming Mobile ad
spend share equal its respective time spent share. Time spent share data based on eMarketer 4/14 (adjusted to exclude outdoors / classified media spend). Arrows
denote Y/Y shift in percent share.
~$25Bn+
Opportunity
in USA
Time Spent Ad Spend
PRINT RADIO TV INTERNET MOBILE
% of Time Spent in Media vs. % of Advertising Spending,
USA 2014
4%
18%
11% 11%
37%
41%
24% 23% 24% 8%
%ofTotalMediaConsumptionTimeorAdvertising
Spending
Total
Internet Ad
= $50Bn
Of which
Mobile Ad
= $13Bn
WPP - NOAH15 Berlin

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WPP - NOAH15 Berlin

  • 1.
  • 2. SAVE THE DATE GET YOUR TICKET NOW! www.noah-conference.com/request-invitation Old Billingsgate, London Tempodrom, Berlin 12-13 NOV2015 8 - 9 JUN2016
  • 3. CURRENT BUSINESS TODAY • EBITDA $3.1 billion • PBT $2.5 billion • People 123,000 (exc. assoc) 179,000 (inc. assoc) 188,000 (inc. assoc & invest) • Billings $76 billion • Revenues $19 billion (exc. assoc) $23 billion (inc. assoc) $27 billion (inc. assoc & invest) • Countries 111 • Market cap $31 billion
  • 4. STRATEGY • Fast growth markets 31%  40–45% • Digital 37%  40–45% • Data investment management 25% • Horizontality
  • 5. 10 KEY GLOBAL TRENDS WE SEE IN THE WORLD • Shift to East, South and South-East • Overcapacity and shortage of human capital • Rise and rise of the web • Growth of retail power • Importance of internal communications • Global and local structures • Relative power of finance and procurement • Growth of government • The acceptance of social responsibility • Industry consolidation
  • 6. NEW MEDIA Remain optimistic about mobile ad spend growth… Print remains way over-indexed relative to time spent Source: @KPCB. Advertising spend based on IAB data for full year 2014. Print includes newspaper and magazine. ~$25B+ opportunity calculated assuming Mobile ad spend share equal its respective time spent share. Time spent share data based on eMarketer 4/14 (adjusted to exclude outdoors / classified media spend). Arrows denote Y/Y shift in percent share. ~$25Bn+ Opportunity in USA Time Spent Ad Spend PRINT RADIO TV INTERNET MOBILE % of Time Spent in Media vs. % of Advertising Spending, USA 2014 4% 18% 11% 11% 37% 41% 24% 23% 24% 8% %ofTotalMediaConsumptionTimeorAdvertising Spending Total Internet Ad = $50Bn Of which Mobile Ad = $13Bn