The document discusses the Sirsi Midwest Users’ Group annual pre-conference on July 24, 2008, focusing on OCLC's changes to enhance user information-seeking experiences through services like WorldCat Local. It highlights user expectations for simplicity and ease of access to library resources and presents usage statistics indicating significant increases in borrowing and interlibrary loan requests due to these new tools. Additionally, the document outlines features and feedback related to the user interface and accessibility of library services through a single search platform.

1. Sirsi Midwest Users’ Group Annual Pre-Conference July 24, 2008 Christa Burns OCLC Member Services Coordinator NEBASE WorldCat Local: Global Network, Local Results

2. Session Overview What are users’ information-seeking perceptions, behaviors, and expectations? What changes is OCLC making in response? Open WorldCat WorldCat.org WorldCat Local How will they affect users? What will the changes mean for libraries?

3. Background

4. The good What students value: Authoritative content Research assistance The library as place

5. Realities of Information Discovery From OCLC’s Perceptions of Libraries and Information Resources report: 93% — Agree Google provides worthwhile information 85% — agree Yahoo provides worthwhile information 78% — agree library Web sites provide worthwhile information 69% — feel libraries and search engines provide the same level of trustworthiness

6. From OCLC: Perceptions of Libraries and Information Resources (2005) The Real Issue Where do you typically begin your search for information on a particular topic? 84% Search Engines 2% Library Portals

7. User Expectations in a Web World Simplicity and ease of use Self-service Immediate gratification Rich interactivity User participation, contribution, collaboration

8. OCLC’s Vision Deliver library resources and services at point of need In a manner that users want and understand Promotes world’s largest library cooperative Encourage users to participate in network and community of libraries Local, group and global reach

9. WorldCat Discovery Options Open WorldCat WorldCat.org WorldCat Local

10. Open WorldCat Integrates WorldCat content into popular search engines (Google, Yahoo! Search, etc.) and bookseller sites WorldCat records display in search results along with other Web resources

11. WorldCat.org Web site

12. Downloadable WorldCat search box

13. WorldCat.org numbers – Good news for libraries Each month: Over 2.5 million unique users 13 million page views 7 million full record views 750,000 clicks through to library services (OPAC, ILL, OpenURL, etc.)

14. WorldCat Local: What Problem Are We Solving? “ For the past 10 years online searching has become simpler and more effective everywhere, except library catalogs.” University of California System Report 2005

15. The user view of WorldCat Local Without WorldCat Local, you need to search (at least): The local catalog A group catalog Databases WorldCat.org With WorldCat Local… one simple search box. Discovery

16. Library-branded version of WorldCat.org Serves as a library’s discovery & delivery service Delivers access to WorldCat with metadata representing all of the library’s physical & electronic collections Interoperates with existing local system Integrated library system Consortia borrowing system Resource-sharing system Link resolver WorldCat Local

17. Configurable Features Library branding - Interface and search box Relevancy ranking elevates local holdings in search results – can include consortium/group members Interoperability with ILS, resource sharing services, and OpenURL resolver Metadata for local collections included in search

18. Discovery: Single Point of Access Digitized collections OCLC Content Electronic journals Special collections eBook collections Physical collections

19. Integration with local delivery environment Circulation: request/place hold via… Local system Intra-consortial borrowing system Interlibrary loan Interoperability with WorldCat Resource Sharing, OCLC ILLiad, VDX Online full text Direct access to FirstSearch, Electronic Collections Online, NetLibrary Linking to OpenURL resolver

20. Interoperability with ILS’ Innovative Interfaces Millennium INN-Reach Ex Libris Voyager Voyager Universal Borrowing Aleph Sirsi Dynix Horizon Unicorn

21. Custom search box

22. Branded version of WorldCat.org

23. Holdings: local, group, global 1. University of Washington 2. Summit 3. WorldCat

24. Library ownership and availability

25. Social features on worldcat.org (just a few) Worldcat.org lists Google Gadgets Facebook widget Citations

26. Recent enhancements Lists with RSS and cover art Improved facets CONTENTdm thumbnails in results Reviews and ratings Spell check (Did you mean?)

27. Recent enhancements

28. Demonstration

29. WorldCat Local pilot and release Pilot and early participants University of Washington State of Illinois The Ohio State University University of California Libraries Purchased sites State Library of Ohio University of Delaware University of Texas at Austin Cornell

30. University of Washington Released April 2007 Usability testing findings included: Request feature was not as visible as anticipated Users had difficulty reaching electronic resources Users not clear on when to use Interlibrary Loan Response to Usability testing Redesigned detailed record

31. Detailed record – before usability

32. Detailed record – after usability

33. What people are saying… Bill Jordan, University of Washington “ The new search catalog, WorldCat is AMAZING compared to the old UW library search…Bravo!” WorldCat Local provides a syndication platform so that we can meet users at their point of need. We have to complete the discovery-to-delivery chain no matter where the user starts out. University of Washington library user

34. Success at University of Washington WorldCat Local’s impact on fulfillment: 70% increase July to December 2006/2007 in borrowing within consortium 80% increase over 2006 in October and November 100% increase in ILL requests July to December 2006/2007 September 2007: 122% increase October 2007: 150% increase November 2007: 171% increase December 2007: 118% increase Article citations from WorldCat Local now account for more hits on UW’s OpenURL resolver than any source except for Web of Science.

35. Success at Ohio State University WorldCat Local’s impact on borrowing and resource sharing: +25% borrowing within consortium since pilot start +107% ILL requests since pilot start

36. Lincoln Trail Libraries System Released October 2007 Includes: Central High School Media Center http://centralmc.worldcat.org Mattoon Public Library http://mattoonlibrary.worldcat.org Hoopeston Public Library http://hoopestonpubliclibrary.worldcat.org Lincoln Trail Libraries System http://lincolntrail.worldcat.org Freakin Awesome! High School Student

37. WorldCat Local: coming soon! Plus: local holdings records more social features reviews, ratings RSS feeds, alerts tagging better representation of and access to digital content

38. Additional information Personal consultation and purchase details Contact your OCLC Library Services representative [email_address] Register for email updates about WorldCat https://www.oclc.org/email/subscribe.htm WorldCat Local Web site http://www.oclc.org/worldcatlocal

39. Questions??? Christa Burns OCLC Member Services Coordinator NEBASE [email_address] 800-307-2665 http://www.nlc.state.ne.us/nebase OCLC Regional Service Providers: http://www.oclc.org/us/en/contacts/regional/