QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
Workshop1 자료집 영문_0629 (1)
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International Cooperation Fund
2012 Smile Together Partnership (STP)
The Work Together Foundation 2012 STP
Request for Partnership Proposals
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List
I. Outline of STP - 5
II. 2012 STP Request for Partnership Proposals – 10
III. 2012 STP Partnership Proposal Form- 11
IV. 2012 STP Information Session Program- 30
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Ⅰ. Outline of Smile Together Partnership
Smile Together Partnership
Since 2011, the Work Together Foundation has been promoting its Smile Together
Partnership (STP), a project that supports the establishment of social enterprises
and operational assistance in developing countries. Through the project, it has been
working to alleviate poverty faced by children in various developing countries. In
addition, STP attempts to support the creation of employment opportunities that
respect the local culture while maintaining its sustainability. Through social
enterprises, STP strives to provide employment for parents so that their children can
receive better care at home. It also supports social enterprises that provide
employment and educational opportunities for youths who have to work, allowing
them to take their first step in society.
Principles
We are seeking for projects with below principles
① A project physically based in a local community and working with residents:
The foundation believes most problems come from the urban centralization of
the population and little wealth redistribution in the local community. The ST
Project supports community-based social enterprises, which revitalize the
community economy and make people feel proud of their community.
② A project nurturing leadership in local people:
If international or national NGOs are engaged in a project, they should have
clear picture of when they will step out of the project, even if it’s a long-term
involvement. To attain this, the organization should develop the capability of
the local staff during its project.
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③ A project which created a sustainable business model without harming the
local community:
Most of the businesses in underdeveloped and developing countries take
advantage of of low labor costs and harm the environment. In addition, lots of
the free training programs run by NGOs are in the service industry, since
these skills can be taught in the short-term and results are easily seen. This
causes the centralization of the population and environmental problems. The
ST Project would like to support the building of competitive working skills and
business models that don't harm the environment.
Evaluation Criteria:
① Clarity of social purpose and the social problem that needs to be solved
② Feasibility or actual establishment of social enterprises that aim to provide
solutions for impoverished children
③ Possibility of providing direct support to impoverished children
④ Networking with local community
⑤ Enterprise sustainability even after support from the Work Together
Foundation
⑥ Institution’s ability to conduct the enterprise responsibly
⑦ Effective budgeting and ensuring transparency
The details of the implementation
① Financial support
On average $30,000 (USD) for a fiscal year (from $20,000 to $200,000 on each
project)
② Non-financial support
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Business consultancy services with the uGET program of the School of Management
at Yonsei Univ. and pro bono business consultants
Pro bono professional consultancy services from the business industry
Connecting business field related resources and networks for facilitating further
support
Projects (on running)
❙ Phnom Penh, Cambodia
The WT foundation helps to run Banteay Prieb, a job training center for disabled, by
providing consistent and structured job training programs to disabled and youths.
Through Smile Project Partnership, we hope to aid Benteay Prieb to become self-
reliant and sustainable. In order to do so, we support the establishment and
operation of CraftPEACE Café. The establishment of CraftPEACE Café would
generate more jobs for the Banteay Prieb trainees to work. All the earnings from the
CraftPEACE Café will go back to operating Banteay Prieb, hence, it becomes self-
reliant and creates more jobs and for disabled and youths.
- Establishment of the CraftPEACE Café under the
management of Banteay Prieb to create more jobs for
Project Title
disabled and youths and to support them becoming self-
reliant
- Support establishment and operation of the CraftPEACE
Café to generate revenue and jobs
Project Details
- Support wheelchairs and housings to disabled and
youths
- Promote financial self reliance of families with disabled
Expected
- Create more jobs for disabled by fostering their
Outcomes and
participation and enhancing work-site safety
Influence
- Improve the quality of life and drinking water and
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enhance the mobility
Partner
- Jesuit Service Cambodia
Organization
❙ Siem Reap, Cambodia
The WT foundation opened Lotus Hope Beauty and Hair Center in 2011 as a part of
Smile Together Partnership projects in Siem Reap, Cambodia in cooperation with
the Lotus World. The Lotus Hope Beauty and Hair Center attempts to support poor
children especially the girls to become self-reliant by offering cosmetology training
programs. Furthermore, we hope for it to grow into a sustainable and self-reliant
center by providing beauty services to local residents and generating revenue.
- Establishment of the Lotus Hope Beauty and Hair Center
Project Title to support poor children, especially the young girls
becoming self-reliant
- Provide cosmetology training to poor children at the Lotus
Hope Beauty and Hair Center
Project Details
- Attempt to generate revenue from providing beauty
services to local residents
- Secure home economy and raise more self supporting
Expected
individuals
Outcomes and
- Shift Cambodian’s negative perception on hairdressers
Influence
by providing Korea’s advanced cosmetological techniques
Partner
- Lotus World
Organization
❙ Vang Vieng, Lao P.D.R
The WT foundation supports the establishment of Café ZoomSun for the
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Phoudindaeng Youth Center to manage and operate in Vang Vieng, Laos. The
operation of Café ZoomSun by Phoudindaeng Youth Center generates more jobs for
youths in poverty region of Vang Vieng. In addition, it will propel the center to
become self-reliant financially and structurally as the generated revenue is going
back to operating the center. We envision growing more competent young leaders
who can contribute to their society and fostering the economic development.
- Establishment of the Café ZoomSun under the
Project Title management of Phoudindaeng Youth Center to bring up
more young leaders
- Support establishment and operation of the Café
Project Details ZoomSun to generate revenue and jobs
- Support child education and raise the standard of living
Expected - Create more jobs for unemployed people to engage in
Outcomes and - Improve the quality of life of deprived and vulnerable
Influence villagers
Partner
- AVAN Korea
Organization
❙ Towerville, the Philippines
The WT foundation established the CAMP Sewing Center in Towerville in
cooperation with the CAMP Asia in order to support refugees forced to move from
their home which was demolished by inhumane government policy or natural
disaster. The center offers sewing training programs to Towerville women. The
center generates revenue by operating jobs and prepares the trainee to go to the
workforce. The participating women benefits from working at home which allows
them to take care of their children at home.
- Establishment of the CAMP Sewing Center to relieve
Project Title
poverty for Towerville refugees
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- Support establishment and operation of the CAMP
Sewing Center to create jobs for women in Towerville
Project Details
- Provide support for childcare and school-meal for
undernourished children
- Build a model for relieving poverty in Asian countries
through social enterprises
Expected
- Generate revenue and create more jobs, which in turn
Outcomes and
attempts to relieve poverty
Influence
- Reduce number of children suffering from the
undernourishment and child care
Partner
- CAMP Asia
Organization
uGET Project
The Work Together Foundation has been cooperating with Yonsei University for the
undergraduate Global Experience Team project (uGET Project) since 2009. This
project is designed to give students opportunities to broaden their global perspective
and experience through conducting projects and research overseas.
The Work Together Foundation has sent uGET project groups to the sites where the
Smile Together Partnership projects are going on for consultation. The outcome of
the uGET project is maximized through the collaboration with the WT's professional
pro-bono business management and accounting consultants. The outcome of the
research and consulting through the uGET Project is implemented and adopted in
practice.
Ⅱ. 2012 STP Request for Partnership Proposals
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Outline
① Title: 2012 Smile Together Partnership
② Project Duration: September 2012 ~ August 2013 (with possibility of 3
consecutive years)
③ Host Organization: Work Together Foundation
④ Candidates: domestic and international organizations committed to improving
the lives of impoverished children by founding and supporting social
enterprises in developing countries
⑤ Process: 10 organizations corresponding to the qualification criteria will be
selected through document and interview screening
⑥ Support Details: Funding (an average of $30,000 (USD) for each project),
business consulting, promotion, opportunities to participate in investment
information sessions
Detailed Plan
1. Application
① Application period : June. 18 ~ July. 31, 2012
② Possible Applicants: domestic and international organizations that can found
and manage social enterprises to help impoverished children and create jobs
for parents in developing countries
③ Documents:
• Smile Together Partnership Proposal
• One letter of self-introduction (include level of financial independency &
project details and working expenses of the past 3 years )
• One resume and one proof of employment of the project manager
• Copy of corporate registration or copy of NGO registration or business
license (*omittable if it hasn't been founded yet)
④ How to apply: *Only by E-mail
⑤ Send the application to: gyeongah@hamkke.org
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2. Contents of the Proposal
① Business background
② Business value
③ Expected achievement
④ Plan for founding and managing social enterprises
⑤ Plan for social impact
⑥ Request for assistance
⑦ Plan for Smile Together Partnership promotion
Screening and Selection
1. Screening Procedure
① 20 organizations will be selected after document screening & 10
organizations will be selected the final interviews
② Procedure
Category Schedule Detail
Application 2012.06.18~07.31 • E-mail application
Document August, 2012 • Subjects: applied organizations
Screening • Judges: 5 experts in Business &
External Development and Cooperation
*20 enterprises will be selected
*Business performance, range of networking,
available local resources written in application
will be checked and considered in screening
process (Feasibility study if needed)
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Final Interview August, 2012 • Subjects: 20 organizations selected in
document screening
• Representative interview in reference to
the documents and feasibility study
• Judges: 5 experts in Business &
External Development and Cooperation
Final Early September
Announcement
2. Screening Criterion
Criteria Detail Credit
Possibility of job creation in developing countries
1) Social Value Possibility of providing direct support for
(social·cultural·environ impoverished children 30%
mental contribution) Possibility of nurturing youth leadership in local
people
Competence of business plan
2) Financial Value Market conditions and prospect of the business
(profitability & Validity and sustainability of revenue model 30%
sustainability)
Level of contribution of revenue model to the local
culture, community and environment
Level of understanding about the local community
3) Ability to Utilize Local
Resources Possibility to obtain cooperation from organizations 20%
and institutions outside the business region
The institution’s competence in execution of
4) Smile Together project and demonstration of sense of responsibility.
20%
Partnership Effective budgeting and transparency
Enterprise sustainability even after support from
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the Work Together Foundation ends
Application Process & Support Detail
1. Process
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Steps Detail Schedule
June. 18 ~ July.
Application •Apply on line (E-mail)
31, 2012.
↓
•Information session for better
2012. July. 4
Information Session understanding of Smile Together
Jeonju, Jeonbuk
Partnership 2012
↓
Document •Document screening & selection (20
August, 2012
Screening organizations)
↓
•Conduct a due diligence for feasibility
Due Diligence August, 2012
study
↓
•Representative interview in reference to
Final Screening &
the feasibility study September, 2012
Announcement
•final selection of 10 organizations
↓
Agreement •Conclude the agreement with Work
September, 2012
Conclusion Together Foundation
↓
Initial Funding • 70% of total fund September, 2012
↓
Progress Report •Submit the progress report March, 2013
↓
•The rest 30%, after examining the
Second Funding April, 2013
progress report
↓
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•Submit an annual assessment and audit
Annual Assessment •Make decision about follow-up support August, 2013
according to the final assessment
2. The details of the implementation of the STP
① Financial Support: From $20,000 to $200,000 (USD) on each project (on
average $30,000 for a fiscal year)
② Business consultancy services for financial independence
③ Give partner organizations an opportunity to reinforce their capability through
media promotion and educational support
④ Giving partner organizations various resources regarding their business
•On average $30,000 (USD) for a fiscal year
Funding •Support for three consecutive years with an annual
assessment and audit
Business
•Provide professional consultancy services, and connect
consultancy
business field related resources
services
Promotion & •Provide connections to all sorts of media and opportunities
Networking to take part in international forums
Investment •Provide information about investment opportunities through
Opportunity & social networking website
Information •Arrange presentation on performance at the end of the
Session contract period
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Ⅲ. 2012 STP Proposal Form
Name of the Social
Enterprise
INFORMATION ABOUT THE APPLICANT INSTITUTION
Office in Korea Office Overseas
□ Present □ Not Present □ Present □ Not Present
Legal Name of Institution Name in Korean Name in Korean
Name in English Name in English
Established Year
Represent Name
ative Personal ID No.
□ Yes, we have ↓ □ None □ Yes, we have ↓ □ None
Registration Information of
Registration No. Registration No.
Institution
Entity Type Entity Type
Office Address
Office Phone No.
Website
Name
Person to Position
Contact Direct Phone No.
E-mail
DESCRIPTION OF THE PROPOSED PROJECT
Field Location Region, Country Address
No. of years of STP
This Funding Period MM.YYYY – MM.YYYY
funding
Summary of the Proposed
Project
Total Project Budget USD Funding Amount Requested USD
Documents required
1. ‘Smile Together Partnership’ Project proposal
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2. Introduction of the corresponding institution (Including proof of the institution’s economic
independence/soundness, expenditures and other financial records for the last three years)
3. Resume of the personnel in charge, a copy of Proof of Employment (may be in any form applicable)
4. Certificate of Corporation Registration or a Certificate of Non-Profit Organization, and Certificate of
Enterprise or a copy of its registration number (※ This can be omitted if the institution has not yet been
established)
5. A CD including the required documents for the proposal (This can be omitted when applying by e-mail)
I hereby apply for the Smile Together Fund offered by the Work Together Foundation.
Signature of Applicant Print Name Date
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Project Outline
Name of the Social
Enterprise
Objectives
Goal of 2011
Social Issues that are to
be Addressed
Outline of the Enterprise
Competitiveness of the
Enterprise
Expected Outcome of
the Enterprise and its
Influence
Why it Wishes to
Cooperate with the
Smile Together Program
Requests for Non-
financial Support
Funding for Social Direct Funding for
Total Grant Amount
Enterprise Impoverished Children
Financial Support
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1. Background of the Enterprise
Please focus on describing why this project is necessary.
1) What is its environmental background?
2) What is the social problem that it attempts to solve?
3) Who is faced with that problem?
4) How severe is the problem?
5) What are some of the measures that the partner organization has
taken in the past to alleviate the problem described above?
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2. Value of the Enterprise
Please describe what kinds of projects will be carried out and why you
think that the enterprise will be successful.
1) Value Chain/ Business Model and Strategies
2) Market Analysis
3) Competitiveness (Human Resources, Use of Resources, Uniqueness,
etc)
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3. Anticipated Results of
1) Final Goal of the Enterprise
2) Three-Year Plan to achieve that goal
First Year Second Year (2012) Third Year (2013)
Financial Sale USD,
Goal Profit USD
Social Creating
Goal employment
opportunities,
Average income
for handicapped
families
Enterprise Opening and
Goal operating a cafe
Strategies Hiring designers,
for Developing
securing products and their
resources quality
to achieve
the goal
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3) Plans for financial independence after Smile Together grant is
completed
○ Description of the plan
○ Financial Situation (Applicable to social entrepreneurial elements)
Account Based on last year
Assets Deposit money of the rented property, vehicles, etc
Debts Unpaid payments
○ Estimation of the total profits and losses (Applicable to social entrepreneurial
elements. The table may be altered if needed.)
End of
First Second Third Fourth
Contents last Fifth Year
Year Year Year Year
year
Amount sold
Grant from
Smile
Total
Together
Revenue
Funding
Others
Total (A)
Labor Cost
Raw Materials
Total
Operation
Spending
Fees (such as
taxes)
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Investment
fees for
developing
technology
Others
Total (B)
Total Profit and Loss (A-B)
4. Plans for operation of the social enterprise
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__________________
Please describe the current phase of operation that the enterprise is in
and what further capacities it needs to secure in order to complete its
goals successfully.
1) Current situation of the enterprise
2) Capacities necessary for a successful enterprise
3) Governance of operating the enterprise
4) Facilities investment plans
5) Operation plans
6) Marketing plans
7) Yearly plans for operation of the enterprise
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Jun
Contents April May July August September October November December
e
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5. Plans for promoting the social impact of
1) Utilizing local resources (Encouraging participation from local
residents and local partners)
○ Plans for promoting participation from local residents
○ Plans for establishing partnerships with local organizations
○ Measuring the success
Details Measurement of Success How it will be measured
2) Fostering local leadership and competency
○ ….
○ Measuring the success
Details Measurement of Success How it will be measured
3) Social, cultural, environmental aspect
○ …
○ Measuring the success
Details Measurement of Success How it will be measured
4) Direct support for impoverished children
○ Strategic goal
○ Plans for achieving that goal
○ Measuring the success
Details Measurement of Success How it will be measured
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6. Cooperation Proposal with the Smile Together Partnership
1) Financial aspects (budget for the funding)
Spending
Funding
Results Notes
Classification Category Item Amount
Labor Cost
Investments
for R&D
Operating
Fees
(Fixed
Amount)
Operating
Fees
(Altered
Amount)
Amount of
direct support
for
impoverished
children
Total
2) Non-financial aspects
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7. Promotion plan for the Smile Together Partnership
1) Plans for introducing the Smile Together Partnership
2) Plans for providing cases of support for impoverished children
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Ⅳ. 2012 Smile Together Partnership Information Session
| Program |
Timeline Topic Details
Supporting Yokohama Social Entrepreneurs Support Foundation
1st Segment Projects of [Presenter] Haruta Yuka
09:00~09:40 other The Nippon Foundation
Foundation [Presenter] Nanako Kudo
*Background, purpose, and expected results of Smile Together
Partnership
[Presenter] Myung-Hee LEE, 09:40 ~ 10:00
Smile
*Outline of 2012 Selection guideline: application process,
1st Segment Together
important dates, selecting criteria, etc.
09:40~10:30 Partnership
*How to write business plans
Overview
*Breakdown of budget support application
* What is an Office Hour?
[Presenter] Kyung-Ah, JANG 10:00 ~ 10:30
[Presenter] Seong Uk Hong / Professor,Director
1st Segment Keynote Department of Chemical & Biological Engineering
10:30~10:50 Speech Center for Appropriate Technology, Hanbat National University
Co-founder, Appropriate Technology Future Forum(ATFF)
*Break 10:50 ~ 11:00
*Introductions
*Why they applied to Smile Together Partnership
2nd Segment *Received support in year 2011 and 2012, and changes that
11:00~12:00 took place after the support
Case Study
(15 mins per *Uniqueness of Smile Together Partnership
organization) *Future management and self-reliance plans
[Presenter] Charlsma Gascon(Camp) / Tha Lee (PYC)
Chantra (Benteay) / Somaly Ing(Lotus)
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Contacts
Work Together Foundation
International Affairs Team
Head / Marie Myung-Hee LEE (smartmarie@gmail.com / +82-2-330-0720)
Manager / Jiya Kyoung-ah JANG (gyeongah@hamkke.org / +82-2-330-0722)
36 WorldCupBuk-ro, 6-gil, Mapo-gu, Seoul 121-819 Korea
eng.hamkke.org
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