Workshop on Learning Styles (Part 1) by Mr. Aaron Smith, Head of Asia Business Development and Marketing MRWED International, Australia

1. Speaker Series
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2. Generational Learning
Aaron Smith
Head of Asia Business Development and Marketing
MRWED International
20th February 2009
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3. What is a Generation?
• Birth year within a 15-20 year range
• Similar experiences
• Share common beliefs and behavior
• Self-perceived to be a generation
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4. Generations Labels
• Silent Generation (Mature) Prior to 1945
• Baby Boomers 1945 to 1964
• Generation ‘X’ 1965 to 1979
• Gen ‘Y’ 1980 to 1995
• Next Generation (‘Z’) 1996 to NOW
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5. Generational Mix
We are all in this together
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6. Silent/ Mature Generation
• Wise/ Builders
Coming to their end?
• Fighters/ Survivors
Cant use technology?
• Retired
Cannot add value?
• 20 – 30 Seconds for
Marketing
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7. Baby Boomer
• Largest Population Cannot work with
younger people?
• First to “Want for Nothing”
Only see from their
• Power of the Media perspective?
• 10 – 15 sec for Marketing Want to Retire?
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8. Generation ‘X’
• New Technologies Don’t play well with
others?
• Skeptical of Media
Easy Life?
• First ‘Kids as a Market’
Self important?
• 5 – 10 seconds Marketing
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9. Gen ‘Y’
Lazy?
• Technology is life
Don’t want to be
• Associate Brands with told?
Personal Identity
Cannot Focus?
• 3 – 5 Seconds
Marketing Want it all now?
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10. Next Gen (‘Z’)
• Dot Com Kids Short attention?
• Multi-Task Cant relate in
person?
• Inventing a Worldwide New Language
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11. Values
Discussion
What are the generational
differences?
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12. Who is this?
• The value of hard work and paying their dues.
• Anti Rules and Regulations
• Investing in themselves
• Making money is to spend money
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13. What Generation Are You Really?
Ask yourself these 15 questions: Yes or No
• 1. Do you have your own web page?
• 2. Have you made a web page for someone?
• 3. Do you IM your friends?
• 4. Do you text your friends?
• 5. Do you regularly watch YouTube (or similar)?
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14. • 6. Do you remix video files from the Internet and
then upload?
• 7. Have you downloaded music/tv/movies from the
Internet?
• 8. Do you know where to download free (illegal or
legal) music from the Internet?
• 9. Do you blog for professional reasons?
• 10.Do you share torrents?
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15. • 11.Have you visited MySpace at least five times?
• 12.Do you communicate with friends on Facebook?
• 13.Do you save money using VOIP?
• 14.Do you text to communicate with your
parents/friends?
• 15.Do you Bluetooth your photos to friends?
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16. What Gen Are You?
Count the YES vote
• 0- 6 points Baby Boomer
• 6- 12 points Gen X’er
• 12 or over Gen Y
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17. Working Together
VISUAL
AURAL
TACTILE
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18. We Need To:
• Understand what motivates our learners?
• We need to be flexible to cater to all learners
• Provide training to staff/ students in order to comprehend
change and difference
• Create open channels for communication
• Matching people to their duties
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