This presentations will lead you through the basics of story telling and how to create an audio tour yourself using the free izi.TRAVEL platform.

1. Introduction to the Tour Making

2. Our goal of this presentation
• Help you get started with telling your own story on
izi.TRAVEL
• Offer tips and tricks to improve your storytelling skills
• Offer tips and tricks to maximise usage
• Get inspired
• Have fun!

3. What we will do
• Introduction (10 min)
• Storytelling and Tour Creation Guidelines(30 min)
• Tips and tricks to maximise usage (5 min)
• Introduction to CMS (15 min)
• Pause (5 min)
• Publish our own audio guide (60 min)
• Experience our own audio guide (15 min)
• Q&A (10 min)

4. About izi.TRAVEL
120+ New
content providers
p/m
Our statistics thus far
Continuous
growth of app
users
300+
Museum audio
guides
Global organisation,
headquartered in the Netherlands
850+ City
tours
Team of over 60
dedicated people
Global reach, 165 cities in
Europe, 18 in USA and 79 in CIS

5. Our Ambition
We believe we’re able
connect and educate the
world, through the power
of storytelling experiences
We want to become the
global open storytelling
platform for location
based stories
Is it possible? We believe it is.
1994 2001 2004 2005 2006

6. What is STORYTELLING?
• Timeless tradition?
• Interactive performance?
• Art of using language/voice/gestures?
• Sharing personal experience?
• Co-creative process?
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7. • Timeless tradition?
• Interactive performance?
• Art of using language/voice/gestures?
• Sharing personal experience?
• Co-creative process?
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What is STORYTELLING?

8. Storytelling Tips
• Never waste an introduction
• Use “hooks”
• Use visuals
• Concentrate on 1-2 points
• Share funny stories
• Conclude in a powerful way
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9. 6 steps in tour creation
1. The concept
2. Planning the tour
3. Writing the text
4. Production
5. Publication
6. Promotion
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10. 1. The concept. You need to define:
• Your purpose
• Your audience
• Your theme
Also you need to consider:
• On whose behalf the story is told
• Which languages do you want
• What kind of title would be the most effective
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11. 2. Planning the tour
Come up with a list of items for the tour.
Make sure you will have, per item:
•Text files
•Images
•Audio
•Video
•Quiz’s
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12. 3. Writing the text – Tips and Tricks
• The introduction to the tour
– Be found! Use key words in text for searching
– Write an attractive introduction text
• The stories
– Keep it short (max two minutes)
– Keep it simple (avoid complicated stories)
– Write in “spoken language”
– Interact with the listener
– Promote sharing
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13. 4. Content production – Tips and tricks
• Audio
– Select a clear and pleasant voice
– Avoid background noise
– Edit after recording
– Relevant link : link to text to speech conversion
• Images
– Recommended: horizontal 4:3 (landscape)
• Video
– Enriches the experience
– Max 3-5 per tour (recommended)
– Duration ca. 1 minute (recommended)
– Relevant link : Link for converting video formats
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14. 5. Publishing – Demonstration of CMS
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15. 6. Promotion of audio guide
• Links on the website: home and visitors info pages
• Hand-out cards in the ticket sales booth
• Press release to local media
• Announcement and sharing stories on social media
• POS: roll up banners, posters, museum folders
• Selling/ giving away headphones
• Fast and free Wi-Fi in the museum; landing page for WiFi
• IP address of WiFi network
• (E) newsletter to customers and employees
• SEO: ‘The Amsterdam Canal District Audio Guide’, 1 hour walking tour
in English
• Cross-links with other CPs in the system
• Relevant link: to promotion kit izi.TRAVEL
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16. Promotion examples
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17. Browser page
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18. Get started! Create 5 elements of your story
• Write an audio text about your item
• Record the audio with the smartphone
• Add additional facts and figures
• Make photo’s of your item
• Make sure the video complements your audio story;
avoid overlap
• Make a nice quiz question with four possible answers
• Explain the correct answer
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19. Get started! Workshop schedule
• Publish our own audio guide (60 min)
• Experience our own audio guide (15 min)
• Q&A (10 min)
• IZI.travel CMS URL: izi.TRAVEL
Have fun!
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Thanks for your attention!