MetadataTheory: Learning Repositories Technologies (9th of 10)
Vision in a box Session
1. Vision Session
5th Natural Europe Project Meeting
26-28 September, 2012
Natural History Museum of Hungary, Budapest
2. What we do so far
• We usually discuss on the audiences that
you think Natural Europe should address
• We also think of services you would like to
see deployed, etc.
• We asked you to identify these audiences
and/or services by writing on post-its and
sharing with the group
3. Vision Document
• D2.1 White Paper on Natural Europe Vision
• Living document – incorporates input from
meetings, online tool and campaign (soon)
• Reflects changes in the project
implementation as we move forward
4. “Vision Box”
• If Natural Europe was marketed in a box,
how would this look like?
• Emphasize unique characteristics of the
product, avoiding long lengthy descriptions
• Who? What? When? Where? Why?
5. Imagine it’s September 2013
The iPhone 5s is about to be launched!!!
But the iPhone usually sells itself, so
let’s think about Natural Europe products…
6. Natural Europe
• Natural Europe is also launching a new
product bundle, containing all the services
and content the project has produced
• If all of these were to be packaged in one
box, how would this look like?
– Identify the slogans and text that would be
printed on the box
– How about the art work?
8. Getting Creative
• Each one gets a post-it and a marker and
thinks of 1-2 phrases that MUST go on the
box
• 10’ to think it over
• 10’ to share everything on the board
9. Examples
• New & improved interactive installations!
• Amazing pathways that will make you cry!
• Etc.
10.
11. Getting Artistic
• Let’s design the box!
• Sides are usually reserved for instructions,
description of contents of the box, etc
– But we can do anything we want with them!
• Top and bottom?
12. Draw your ideas!
• 10’ to think and sketch some
• 10’ to share with the group
• No “Picassos” needed here, a sketch of
what you think is enough!
14. Voting
• Let’s vote on some designs and “slogan”
ideas that will go on the box
• The final result will be e-mail to you soon!
• Thanks a lot for the inspiration!
