[Workshop] Content Engineering

•

5 likes•512 views

Presented by Joe Gollner at Documentation and Training West, May 6-9, 2008 in Vancouver, BC This workshop introduces a proven framework for discussing, designing, developing and deploying content management and processing solutions. With the growing demands being placed on organizations to provide better content that is precisely tailored to a user's needs, it has become essential that a new level of rigor and discipline be applied to how these types of solutions are built. This establishes the pressing need for "Content Engineering".

Technology News & Politics

A Introduction to
An I t d ti t
Content Engineering
J Gollner
Joe G ll
VP e-Publishing Solutions
jgollner@stilo.com
Copyright © Stilo International plc 2008

Today’s business climate demands increased agility, adaptive skill sets, and fast-paced innovation in IT. With the introduction of popular trends such as mobile and tablet computing, increased security threats and the growing adoption of Cloud-based services, how do application development teams respond? Can reliable, time-tested, and proven application technologies such as COBOL adapt to meet this changing paradigm and business need? We’ll take a close look in this session at the application development landscape today, the growing technology and process trends, and the outlook for existing business applications and enterprise application development.

Architectural considerations

Iasa UK

Cv Pedro Gallardo V1 EnPedro Gallardo

A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success. The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.

Similar to [Workshop] Content Engineering

Interntional Symposium On Service Systems Science 2012 KwanStephen Kwan

Ldp Executive Slides

Henry Gladney

Learning from our challenge pilesNeoteny Service Design

CDIO Project: Reingegnerizzare Ingegneria

Clay Casati

How to Get More Out of Your Project Teams

InnoTech

New Product Introduction - Launching Success!

Product Realization Group

Powerpoint templates-05NS38

Test

hanjunxian

Ig4 assignment motion_graphics_i_vedchloecleary

IG4 assignment motion graphicschloecleary

$Lokusdesign\'s Introduction$ $Lokusdesign\'s Introduction$

Lokusdesign\'s IntroductionNehaparagjoshi

Ig4 assignment motion_graphics_i_vedAlexandraWard

IG4 Assingment Briefmrmatthewturner

Taklimat bengkel isp mampu intan v1.2ISP Sektor Awam

TT Diversification Technical Background guideFredrick Kariuki

Business analysis for it professionalsbestip

DHL Logistics - Enterprise Architecture

Harry Strover

OHS TRAINING Spanish Construction Sector - David de Teresa Escolar

Fundación Laboral de la Construcción

CrossRef Annual Meeting 2012 Strategic Initiatives Update Geoff BilderCrossref

Valcon Design Robustness Program 2013

martinebro

Similar to [Workshop] Content Engineering (20)

Interntional Symposium On Service Systems Science 2012 Kwan

Ldp Executive Slides

Learning from our challenge piles

CDIO Project: Reingegnerizzare Ingegneria

How to Get More Out of Your Project Teams

New Product Introduction - Launching Success!

Powerpoint templates-05

Test

Ig4 assignment motion_graphics_i_ved

IG4 assignment motion graphics

$Lokusdesign\'s Introduction$ $Lokusdesign\'s Introduction$

Lokusdesign\'s Introduction

Ig4 assignment motion_graphics_i_ved

IG4 Assingment Brief

Taklimat bengkel isp mampu intan v1.2

TT Diversification Technical Background guide

Business analysis for it professionals

DHL Logistics - Enterprise Architecture

OHS TRAINING Spanish Construction Sector - David de Teresa Escolar

CrossRef Annual Meeting 2012 Strategic Initiatives Update Geoff Bilder

Valcon Design Robustness Program 2013

More from Scott Abel

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...

Scott Abel

The Cognitive Era and the Future of Content

Scott Abel

The cognitive era and the future of content

Scott Abel

A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change—altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success. The Cognitive Era is not science fiction. It’s science fact, and it’s here today.

Establishing thought leadership with content manufacturing and influencer mar...

Scott Abel

One of the biggest problems facing content marketers and other content professionals today is their inability to create content that establishes a brand as a thought leader. There's never enough time to create all the content needed. This presentation examines an influencer marketing campaign that takes advantage of content manufacturing and that leverages the unified content strategy. While you may not leverage the same tools and standards that we did, the concepts are applicable to almost any content producing organization.

Creating A Digital Content Factory: Getting Started with Intelligent Content

Scott Abel

Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand. In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach. Attendee takeaways: How adopting intelligent content can turn a content marketing department into a content marketing factory How some brands are leveraging intelligent content to produce more content with less effort Lessons learned from the pros working in the trenches What you’ll need to get started #CMWorld

Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler

Scott Abel

In the Experience Age, consumers expect much more from brands than they have in the past. Once they’ve enjoyed an exceptional customer experience, they become intolerant of confusing, irrelevant, and inconsistent content. Brands that recognize this fact and deliver exceptional content experiences across all customer touchpoint will be rewarded with loyalty. In order to deliver exceptional content experiences, savvy brands are taking a critical look at how they create, manage, and deliver content. And, what they’re finding is that the approaches they’ve relied on for decades can no longer meet current and future business needs. Enter intelligent content. Content with superpowers. Content that is designed to dynamically adapt to meet customer needs. It’s content that is digital, data-driven, and dynamic. It’s digital in that it is designed and built for a connected world. It is data-driven in that can be connected to — and integrated with — enterprise data resources. And, it’s dynamic in that it can automatically respond to individual customer needs. During this opening keynote presentation (originally delivered at the Intelligent Content Conference in San Francisco, March 2015), Scott Abel, The Content Wrangler, and co-founder of the Intelligent Content Conference will explore the need for intelligent content in the Experience Age. You’ll discover why our current processes are insufficient, and what some companies are doing to overcome traditional publishing roadblocks.

Emerging Trends in Visual Content Marketing with Adam Helweh

Scott Abel

Did you know that the average human brain processes information that is more visual up to 60,000 times faster than text? But wait! Text is visual right? Not in the same way. Photos, videos and other visual mediums communicate on a whole 'nother level than a paragraph of text. The rise of visual content marketing over the last couple of years has been driven by bevy of platforms and tools that give little excuse to not include it into your marketing efforts. Join Adam Helweh as he identifies these trends, explores the tools and helps you create a more vibrant visual marketing mix for your audience. You will learn: • Why is visual content more effective than other types of content • What emerging trends and tools are driving the use of visual content • How to go beyond the confines of the static image to make visual content that’s more alive and engaging. This presentation was given at Content Strategy Applied USA on November 17-18, 2014

Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones

Scott Abel

Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy. This presentation was given at Content Strategy Applied USA on November 17-18, 2014

Content Strategy Across Geographies and Platforms with Melinda Flores

Scott Abel

When creating websites and apps for a multinational organization like IBM or GE, how do you ensure that global content is easily adaptable and translatable? Especially when you're creating content that needs to be accessed via tablet, phone and desktop? This presentation covers the basics of creating global content strategy for audiences with varying needs based on geography and language. This presentation was given at Content Strategy Applied USA on November 17-18, 2014

The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark

Scott Abel

You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality. In this session, Mark discusses how the various processes benefit from intelligent content and discusses metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content. Mark also discusses which metrics you should gather so you can align your plan with corporate strategy and become the "Executive Whisperer." This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...

Scott Abel

Content strategy is about so much more than streamlining your content development process—it's about supporting your organization's business goals. To be truly effective, your content strategy should be global. That means breaking down the barriers that keep the different types of content producers in your organization apart. Your organization creates various kinds of content—technical, marketing, training, and more. Your content strategy may begin with tech comm, but it should also account for these other types of content to present a unified message and better serve your brand. This presentation shows how, with a global strategy, all of your content can work together to help your organization succeed. Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it. This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

The Future of Technical Communication is Marketing with Scott Abel, The Conte...

Scott Abel

Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials. The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touch points. For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric. Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience. In this presentation, Scott Abel, The Content Wrangler, discusses the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing. This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Clear and Simple: Lower Your Content Costs with Global English with Matthew K...

Scott Abel

In this webinar, Matt and Greg explain what Global English is and who it benefits, introduce you to some Global English techniques that you can implement immediately, and they examine a couple of case studies of companies who have implemented Global English—and have experienced dramatic results. This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Fandom Isn't Random with Andrew Thomas, SDL

Scott Abel

Andrew Thomas shows you a fast-paced look at how to leverage content to cultivate a loyal customer base. Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content. This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor

Scott Abel

George Bina explores the world of XML authoring for technical documentation. He shares tips and tricks designed to help technical communicators understand the advanced information management capabilities structured XML authoring provides over traditional authoring approaches. Specifically, George addresses the following questions: How do I know what content to create? What XML markup should I choose and why? How do I leverage markup to engineer better authoring experiences? How to we enforce content rules in XML documents? Why correcting content problems during the authoring process can help you reduce costs? This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

The Future of Technical Communication is Marketing

Scott Abel

Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials. The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touchpoints. For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric. Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience. In this presentation, delivered at Acrolinx Day at LavaCon 2014 Portland, Scott Abel, The Content Wrangler, discussed the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.

The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...

Scott Abel

Time is in short supply. Deadlines are tight. Resources are even tighter. If you're like most content professionals, you have dozens of great ideas but not enough time, money or experience to bring them to life. But it doesn't have to be this way. In this content marketing meets intelligent content engineering case study, we will explain how the newly published book, The Language of Content Strategy (XML Press) was created with the help of the crowd, structured XML content, a wiki and a formal content strategy. Attend this session to learn how the two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an e-book, a companion website and educational flash cards in record time, all from a single source of content. You'll discover why it's imperative that content professionals —regardless of their area of specialty — understand and leverage the power of advanced information development practices. You'll leave knowing why a repeatable content production system, optimized for productivity and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather a necessity.

5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore

Scott Abel

Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional technical communicator. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way. In this slide deck, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional technical communicators, can help us future-proof our content and ensure we’re meeting – even exceeding – our goals.

Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...

Scott Abel

Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way. In this Content Marketing World 2014 presentation, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional content marketers, can help us future-proof our content marketing efforts and ensure we’re meeting – even exceeding – our goals.

Thinking Strategically About Content - Localization World Singapore

Scott Abel

In this presentation from Localization World Singapore, April 2013, Scott Abel explores the importance of thinking strategically about content (how it is created, why its created, and the goals of global content initiatives) by helping the audience understand the importance of vision in content strategy. The presentation also touches on how organizations can find time for innovation and provides several resources for content strategy professionals.

More from Scott Abel (20)