This document provides the assignment brief for a Level 3 qualification in Creative Media Production. The assignment requires students to analyze the use of motion graphics in title sequences, plan and storyboard their own opening title sequence for a feature film, and produce the motion graphics title sequence. Students will apply software techniques and incorporate original video, photography, and graphics. They must document the production process and provide an audio evaluation of their work. The assignment aims to develop students' understanding, research, planning, production, and evaluation skills for motion graphics sequences.

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title 64 Motion Graphics and Compositing Video
Start date Monday 14/11/11
Deadline Monday 30/01/12
Assessor name Iain Goodyear
Assignment title IG4 – Film Title Sequence
The purpose of this assignment is to:
Develop your understanding, research and analysis of the use of motion graphics within the media
industries.
Develop your skills in ideas generation and pre-production planning in relation to a motion graphics
sequence.
Develop your production and post-production skills by producing a motion graphics sequence.
Scenario
Moving image productions frequently feature elements of graphic design for the screen. Television
stations are frequently branded with an animated logo between shows, caption bars
ondocumentaries and news features can animate on and off the screen, title sequences often mix
still with animated and moving images, and DVD/Blu Ray interfaces use combinations of animated
graphics and typography with digital video sequences. It is also common to see visual effects applied
to moving image sequences in a wide range of productions.
Motion graphics techniques are used to create these sequences. This assignment will give you the
opportunity to develop skills in motion graphics by planning and producing a feature film opening
title sequence. These techniques take learners beyond shooting and editing video into more
complex and sophisticated post-production techniques.
Project planning is important and in motion graphics this covers generating ideas, making decisions
about graphical content, and storyboarding the way this integrates with moving image. Work needs
to be reviewed for quality throughout, so you will need to be able to assess the appropriateness of
what they are producing against the given brief and examine its technical and aesthetic standards.
For this assignment you will need to show evidence of how you have managed your project from the
generation of ideas through to finished film title sequence.
This assignment begins with investigations into motion graphics, which will enable you to understand
the uses of graphics in moving image production. These investigations will cover both visual and
technical research. You will look closely at existing motion graphics sequences to analyse their
design and effects.
You will apply motion graphics software techniques to create your visual material, which will be
assessed for both its technical and aesthetic qualities.
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2. Tasks Grading Criteria Mapping
Task 1
Produce a word-processed analysis of the use of motion graphics in opening Unit 64: P1/M1/D1
title sequences.
Using industry terminology, comment on how motion graphics and compositing
video are used across the medium of both TV and film. Analyse examples from
a range of sources such as; TV idents, Sports programmes, News/Weather
reports and feature film opening title sequences.
Your analysis of motion graphics in film should be used as inspiration for your
own opening title sequence and it should be clear in your analysis which
examples will influence the development of your own title sequence.
*Your word-processed analysis must be uploaded to your IG4 assignment
blog along with embedded video examples of your analysed
footage/sequences.
Task 2
Using creativity and flair originate and plan your own opening title sequence Unit 64: P2/M2/D2
for a feature-length film.
Your ideas generation and sequence planning can be presented in the form of:
Sketches
Mind maps/mood boards
Images you have gathered / found
Photographs you have taken
Digitally-produced assets/elements
Your planning must include a final draft storyboard (hand-drawn or digital) to
explain how you intend your opening title sequence to play on screen. This must
give clear information about how elements or assets will animate on screen.
*All ideas generation must be uploaded to your IG4 assignment blog.
Task 3
Produce an opening title sequence for a feature-length film using motion Unit 64: P3/M3/D3
graphics to professional expectations.
Using a range of visual effects and motion graphics techniques, create a
sequence that imitates the codes and conventions for a feature-length film
sequence you have researched and analysed. You may incorporate some original
video footage, original photographic imagery and digitally-produced graphics.
You must clearly document through a combination of print screens and
embedded videos the production process of your title sequence. This should
include explanations of techniques and production practices you have used.
*You must also create an audio commentary to evaluate your work and
embed this onto your blog along with the final edit of your title sequence.
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3. Sources of information
This brief has been verified as being fit for purpose
Iain Goodyear
Date 22/11/11
Harry Arnold
Date 22/11/11
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4. Unit 64Motion Graphics and Compositing Video (Level 3)
P1 describe current uses M1 explain current uses of D1 critically discuss current
of motion graphics and motion graphics and uses of motion graphics
compositing video with some compositing video with and compositing video with
appropriate use of subject reference to detailed supporting arguments and
terminology illustrative examples andwith elucidated examples and
[IE] generally correct use consistently using subject
ofsubject terminology terminology correctly
P2 originate and plan a M2 originate and plan a D2 originate and plan a
motion graphics sequence motion graphics sequence motion graphics sequence
working within appropriate showingsome imagination and showingcreativity and flair
conventions and with some withonly occasional assistance andworking independently to
assistance professional expectations
[CT]
P3 produce a motion graphics M3 produce a motion graphics D3 produce a motion graphics
sequence working within sequence working to a good sequence to near professional
appropriate conventions and technical standard, showing standards, showing creativity
with some assistance. some imagination and and flairand working
[SM; RL] withonly occasional independentlyto professional
assistance. expectations.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.
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