Simplifying Social Media: Twitter

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Workshop aimed at demystifying the social media platform, Twitter.

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Simplifying Social Media: Twitter

  1. 1. Simplifying Social Media - Twitter
  2. 2. Housekeeping Making your visit safe and enjoyable for all.
  3. 3. Housekeeping Toilets are located in the reception area to the left of the exit / entrance doors. If the Fire Alarm sounds – please make your way to the far side of the pay and display car park. Smoking is not allowed in any part of the SWEDA building. If you wish to smoke you can do so at the side of the building nearest the car park. Please switch off your mobile phones or set them to silent.
  4. 4. Agenda 9.30am Group Introductions 9.40am Session goals 9.50am What is Social Media? 10.10am What can Social Media do for my Business 10.30am Getting started with Twitter 11.00am Tea / Coffee break 11.15am Developing a Twitter Strategy 12.00pm Lets talk metrics 12.20pm Q & A 12.30pm Evaluation & Close
  5. 5. Group Introductions Who are you? What business are you involved in? What experience have you had of social media so far? What are you hoping to achieve from today?
  6. 6. Session Goals • To introduce you to Twitter and how it can be used to achieve tangible business benefits • To enable you to set up and optimise your Twitter account • To assist you in developing a Social Media strategy for your business • To share knowledge of some of the tools that can be used so that you can save time and measure the effectiveness of your campaigns
  7. 7. What is Social Media?
  8. 8. Social Media… Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Wikipedia The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Webtrends Essentially, social media incorporates the online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues and generally discuss the evolution of media in itself. BigMouthMedia
  9. 9. What can Social Media do for me..? Traditional Marketing versus Social Media Marketing
  10. 10. What can Social Media do for me..? AIDA; • Create awareness • Generate interest • Increase desire • Resultant action
  11. 11. Introducing Twitter What is Twitter..? • Online social microblogging service • Started 2006 • 500+ million members • Around 340 million tweets per day (1 billion tweets every 3 days) • Current growth @ eleven new accounts per second (almost 1 million per day) • 59% female / 41% male • Accessible via computers, laptops, smartphones, tablets & other intelligent devices
  12. 12. Tea / Coffee Break
  13. 13. Talking Metrics… What are your objectives..? • More new customers? • Retention of existing customers? • Driving traffic to your website? • Promote a new product and / or service? • Expand your geographic footprint?
  14. 14. Q & A
  15. 15. Evaluation & Close

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