The document discusses an organization's efforts to promote its core values throughout the company. It outlines a bottom-up approach where employees participated in workshops to discuss what the values meant to them and their teams. This engagement helped foster ownership of the values at all levels of the organization. The process aimed to enhance personal development and create a consistent understanding of the values. Progress will be measured through employee and customer surveys as well as complaints and brand metrics.

1. values
www.bitc.org.uk

2. Welcome & Introduction
Tanya Kennedy
Director, Business in the Community

4. ‘to build a better society in Northern Ireland
by creating a healthy, engaged and inclusive
workforce of world class calibre’
www.bitcni.org.uk We stand for responsible business

5. • wellbeing
• diversity and inclusion
• connectivity

7. values drive results
BELIEFS
BEHAVIOUR
ACTIONS
www.bitcni.org.uk We stand for responsible business

8. shared values and performance
Committed Lukewarm
company
my company
values
values my values
values
my values company
values
Disengaged
www.bitcni.org.uk We stand for responsible business

9. www.bitcni.org.uk We stand for responsible business

10. keep it simple
passionate about food
passionate about people
passionate about success
www.bitcni.org.uk We stand for responsible business

11. keep it simple
friendly energy
www.bitcni.org.uk We stand for responsible business

12. Organising principle
Our business promise expressed in the simplest
terms
Values
The code by which the business; lives, guides
behaviour and actions and measures performance
The Employee Experience
If employees experience these things we will
achieve the customer reaction we aspire to.
Employee Actions
Internal behaviours and actions which deliver the
promise.
Customer Reaction
What we want our customers to think about us
(perception)

13. Gallup - engagement
www.bitcni.org.uk We stand for responsible business

14. Northern Bank
Maria Donnelly
Project Director

15. Values Matter
Maria Donnelly

16. Agenda
• Background
• Approach adopted
• Measuring success
16

17. Background
• Further integration into Danske culture
• Agreed as part of HR strategy
• Opportunity to link with Treating Customers
Fairly & Corporate Responsibility
• Complements Business as Usual
• Challenge to ensure everyone is engaged in
„Living the Values‟
17

18. Core Values
• Integrity
• Commitment
• Accessibility
• Expertise
• Value Creation
18

19. Process
• Initial communication to Executive Committee
• Working Group established
• Methodology agreed
• Pilot initiated
• Cascade upwards commenced
19

20. Bottom-up approach
• Introduction of Core Values based on a „building
approach
• Pre-positioning via formal internal comms and magazine
• Build Core Values upwards to ensure maximum
effectiveness and engagement
• Delegates volunteered to facilitate workshops within their
team and maybe with their Leadership Team
• Objective is to have a set of meaningful behavioural
standards adopted by each business unit
• Outputs to be shared „next line up‟ with ExCo output
communicated back to all employees
20

21. Leadership Team
Line Management
Business
Units
21

22. Workshop
• What do Core Values mean to me?
• What do Core Values mean within my
team?
• What do Core Values mean to my
customers?
22

23. Employee feedback
“Core Values “It’s great they have not been
now mean interpreted for us”
something
“We can decide as a team
other than just what’s important”
words”
“We had an opportunity to
“The team
discuss team issues”
bonded
“This is something different”
better”
“We have been involved
from the start”
“A great development opportunity and a great sense of
achievement”
23

24. Benefits
• High level of employee engagement
• Enhancement of personal development for
delegates selected
• Promotes ownership and involvement of Core
Values at all levels
• Creates consistent understanding of Treating
Customers Fairly across the Bank
24

25. Measuring Progress
• Employee Opinion Survey
• Customer Satisfaction Survey
• Service Recovery – Type of Complaints
• Image/Brand Survey
25

26. Thank you
23-06-2012 26

27. AV Browne
Stephen Moore
Director of Creative Services

28. Table Discussion

29. Thank you