This document outlines a multi-phase research process to evaluate software, services, and vendors for Binions Horseshoe to establish an online gaming business. It involves compiling information on companies in different categories, creating a template to organize research, evaluating companies based on various criteria, and compiling reports and recommendations. The goal is to identify the best matches for software, customer services, hosting, site management, development, marketing, and an overall business proposal.

1. I. Working Outline for Online Gaming Software
The following outlines the principle tasks, research and compiled written materials involved in
accessing the best possible “Gaming Software Product” match on behalf of “Binions Horseshoe”
in view of establishing an online “Play for Fun” and possibly “Pay for Play” online gaming operation.
PHASE A - RESEARCH
1. Compile lists of company names offering online gaming software products in the
following categories:
1. Downloads to play
2. No downloads to play
3. Play for pay
4. Play for fun
2. Create a “Working Template” for software companies research including:
o Contact information
o Jurisdiction
o Security
o Banking & Player Payment procedures
o Software testing and certificates
o Game options
o Product specs
o Partners – (including services)
o Clients
o Membership affiliations
o Additional noteworthy material
3. Based on compiled “Working Template” material, list custom questions to be used
during meetings between Binions and each individual software company.
4. Research “Software Companies” news releases and reviews
5. Research software company “Clients” operations, news releases, reviews and game
player ratings

2. PHASE B - ORGANIZE & UPDATE MATERIALS
1. Update “Working Template” with all new materials provided directly from software
companies including information /Brochures documentation and answered questions.
2. Create individual company folders to organize files for each to include:
o “Software Companies” - News releases and reviews
o Working Template
o Information brochures/ documentation obtained directly from companies
o Price Quotes
o Correspondence
o “Clients” - Operations, news releases, reviews and ratings
3. Start contact database for online gaming contacts
4. List further unanswered questions to be e-mailed to all software companies
5. Update “Working Template” and all software company information/ materials

3. PHASE C – EVALUATION & ANALYSIS
1. Analyze all individual company materials and begin to create individual company
profile lists of Pros and Cons
2. Design graphical comparison charts to analyze and evaluate online software gaming
companies and their respective products & services in the following categories:
o Player feedback & reviews
o Jurisdiction, certificates, memberships
o Product Specs & options
o Other comparison worthy headings…
3. List further questions to be submitted to software companies
4. Update all materials including comparison graphs
5. Compile all material in “GAMING SOFTWARE INDUSTRY REPORT” and submit
best possible match for Binions
6. Compile list of all missing 3rd
Party categories (including; operations management,
hosting, e-commerce customer service…) to operate online gaming site

4. II. Working Outline for 3rd
Party CUSTOMER SERVICES
The following outlines the principle tasks, research and compiled written materials involved in
accessing the best possible “e-Commerce Customer Services” match on behalf of “Binions
Horseshoe” in view of managing an online gaming operation.
PHASE A - RESEARCH
1. Compile lists of company names offering e-commerce customer service solutions in
the following categories:
o Software company partners
o Software company suggestions
o Online research (includes):
- Search engine results
- Vertical business market sites
- Service company data and ratings
- Online Reviews
- Competition
- Established International e-commerce sites
2. Create a “Working Template” for service companies research including:
o Contact information
o Jurisdiction
o Security
o Service Options
o Partners
o Clients
o Membership affiliations
o Additional noteworthy material
3. Based on compiled “Working Template” material, list custom questions to be used
by Binions in speaking with customer service companies.
4. Research “Customer Service Company” news releases and reviews
5. Research customer service “Clients” operations, news releases, reviews and ratings

5. PHASE B - ORGANIZE & UPDATE MATERIALS
1. Update “Working Template” with all new materials provided directly from customer
service companies including information /Brochures documentation and answered
questions.
2. Create individual company folders to organize files for each to include:
o “Customer Service” - News releases and reviews
o Working Template
o Information brochures/ documentation obtained directly from companies
o Price Quotes
o Correspondence
o “Clients” - Operations, news releases, reviews and ratings
6. Add “e-Commerce Customer Service” group to contact database
7. List further unanswered questions to be e-mailed to all Customer Service companies
8. Update “Working Template” and all Customer Service company information/
materials

6. PHASE C – EVALUATION & ANALYSIS
1. Analyze all individual company materials and begin to create individual company profile
lists of Pros and Cons
2. Design graphical comparison charts to analyze and evaluate online Customer Service
companies and their respective products in the following categories:
o Feedback & reviews
o Jurisdiction, certificates, memberships
o Service Options
o Other comparison worthy headings…
3. List further questions to be submitted to Customer Service companies
7. Update all materials including comparison graphs
8. Compile all material in “E-COMMERCE CUSTOMER SERVICE INDUSTRY
REPORT” and submit best possible match for Binions

7. III. Working Outline for 3rd
Party HOSTING
The following outlines the principle tasks, research and compiled written materials involved in
accessing the best possible “e-Commerce Customer Services” match on behalf of “Binions
Horseshoe” in view of managing an online gaming operation.
PHASE A - RESEARCH
6. Compile lists of company names offering e-commerce customer service solutions in
the following categories:
o Software company partners
o Software company suggestions
o Online research (includes):
- Search engine results
- Vertical business market sites
- Service company data and ratings
- Online Reviews
- Competition
- Established International e-commerce sites
7. Create a “Working Template” for service companies research including:
o Contact information
o Jurisdiction
o Security
o Service Options
o Partners
o Clients
o Membership affiliations
o Additional noteworthy material
8. Based on compiled “Working Template” material, list custom questions to be used
by Binions in speaking with customer service companies.
9. Research “Customer Service Company” news releases and reviews
10.Research customer service “Clients” operations, news releases, reviews and ratings

8. PHASE B - ORGANIZE & UPDATE MATERIALS
1. Update “Working Template” with all new materials provided directly from customer
service companies including information /Brochures documentation and answered
questions.
2. Create individual company folders to organize files for each to include:
o “Customer Service” - News releases and reviews
o Working Template
o Information brochures/ documentation obtained directly from companies
o Price Quotes
o Correspondence
o “Clients” - Operations, news releases, reviews and ratings
9. Add “e-Commerce Customer Service” group to contact database
10.List further unanswered questions to be e-mailed to all Customer Service companies
11. Update “Working Template” and all Customer Service company information/
materials

9. PHASE C – EVALUATION & ANALYSIS
3. Analyze all individual company materials and begin to create individual company profile
lists of Pros and Cons
4. Design graphical comparison charts to analyze and evaluate online Customer Service
companies and their respective products in the following categories:
o Feedback & reviews
o Jurisdiction, certificates, memberships
o Service Options
o Other comparison worthy headings…
3. List further questions to be submitted to Customer Service companies
9. Update all materials including comparison graphs
10. Compile all material in “E-COMMERCE CUSTOMER SERVICE INDUSTRY
REPORT” and submit best possible match for Binions

10. IV. Working Outline for SITE MANAGEMENT
The following outlines the principle tasks, research and compiled written materials involved in
accessing the best possible “e-Commerce Customer Services” match on behalf of “Binions
Horseshoe” in view of managing an online gaming operation.
PHASE A - RESEARCH
11.Compile lists of company names offering e-commerce customer service solutions in
the following categories:
o Software company partners
o Software company suggestions
o Online research (includes):
- Search engine results
- Vertical business market sites
- Service company data and ratings
- Online Reviews
- Competition
- Established International e-commerce sites
12.Create a “Working Template” for service companies research including:
o Contact information
o Jurisdiction
o Security
o Service Options
o Partners
o Clients
o Membership affiliations
o Additional noteworthy material
13.Based on compiled “Working Template” material, list custom questions to be used
by Binions in speaking with customer service companies.
14.Research “Customer Service Company” news releases and reviews
15.Research customer service “Clients” operations, news releases, reviews and ratings

11. PHASE B - ORGANIZE & UPDATE MATERIALS
1. Update “Working Template” with all new materials provided directly from customer
service companies including information /Brochures documentation and answered
questions.
2. Create individual company folders to organize files for each to include:
o “Customer Service” - News releases and reviews
o Working Template
o Information brochures/ documentation obtained directly from companies
o Price Quotes
o Correspondence
o “Clients” - Operations, news releases, reviews and ratings
12.Add “e-Commerce Customer Service” group to contact database
13.List further unanswered questions to be e-mailed to all Customer Service companies
14. Update “Working Template” and all Customer Service company information/
materials

12. PHASE C – EVALUATION & ANALYSIS
5. Analyze all individual company materials and begin to create individual company profile
lists of Pros and Cons
6. Design graphical comparison charts to analyze and evaluate online Customer Service
companies and their respective products in the following categories:
o Feedback & reviews
o Jurisdiction, certificates, memberships
o Service Options
o Other comparison worthy headings…
3. List further questions to be submitted to Customer Service companies
11. Update all materials including comparison graphs
12. Compile all material in “E-COMMERCE CUSTOMER SERVICE INDUSTRY
REPORT” and submit best possible match for Binions

13. V. Working Outline for SITE DEVELOPMENT
The following outlines the principle tasks, research and compiled written materials involved in
accessing the best possible “e-Commerce Customer Services” match on behalf of “Binions
Horseshoe” in view of managing an online gaming operation.
PHASE A - RESEARCH
16.Compile lists of company names offering e-commerce customer service solutions in
the following categories:
o Software company partners
o Software company suggestions
o Online research (includes):
- Search engine results
- Vertical business market sites
- Service company data and ratings
- Online Reviews
- Competition
- Established International e-commerce sites
17.Create a “Working Template” for service companies research including:
o Contact information
o Jurisdiction
o Security
o Service Options
o Partners
o Clients
o Membership affiliations
o Additional noteworthy material
18.Based on compiled “Working Template” material, list custom questions to be used
by Binions in speaking with customer service companies.
19.Research “Customer Service Company” news releases and reviews
20.Research customer service “Clients” operations, news releases, reviews and ratings

14. PHASE B - ORGANIZE & UPDATE MATERIALS
1. Update “Working Template” with all new materials provided directly from customer
service companies including information /Brochures documentation and answered
questions.
2. Create individual company folders to organize files for each to include:
o “Customer Service” - News releases and reviews
o Working Template
o Information brochures/ documentation obtained directly from companies
o Price Quotes
o Correspondence
o “Clients” - Operations, news releases, reviews and ratings
15.Add “e-Commerce Customer Service” group to contact database
16.List further unanswered questions to be e-mailed to all Customer Service companies
17. Update “Working Template” and all Customer Service company information/
materials

15. PHASE C – EVALUATION & ANALYSIS
7. Analyze all individual company materials and begin to create individual company profile
lists of Pros and Cons
8. Design graphical comparison charts to analyze and evaluate online Customer Service
companies and their respective products in the following categories:
o Feedback & reviews
o Jurisdiction, certificates, memberships
o Service Options
o Other comparison worthy headings…
3. List further questions to be submitted to Customer Service companies
13. Update all materials including comparison graphs
14. Compile all material in “E-COMMERCE CUSTOMER SERVICE INDUSTRY
REPORT” and submit best possible match for Binions

16. VI. Working Outline for SITE MARKETING PLAN
The following outlines the principle tasks, research and compiled written materials involved in
accessing the best possible “e-Commerce Customer Services” match on behalf of “Binions
Horseshoe” in view of managing an online gaming operation.
PHASE A - RESEARCH
21.Compile lists of company names offering e-commerce customer service solutions in
the following categories:
o Software company partners
o Software company suggestions
o Online research (includes):
- Search engine results
- Vertical business market sites
- Service company data and ratings
- Online Reviews
- Competition
- Established International e-commerce sites
22.Create a “Working Template” for service companies research including:
o Contact information
o Jurisdiction
o Security
o Service Options
o Partners
o Clients
o Membership affiliations
o Additional noteworthy material
23.Based on compiled “Working Template” material, list custom questions to be used
by Binions in speaking with customer service companies.
24.Research “Customer Service Company” news releases and reviews
25.Research customer service “Clients” operations, news releases, reviews and ratings

17. PHASE B - ORGANIZE & UPDATE MATERIALS
1. Update “Working Template” with all new materials provided directly from customer
service companies including information /Brochures documentation and answered
questions.
2. Create individual company folders to organize files for each to include:
o “Customer Service” - News releases and reviews
o Working Template
o Information brochures/ documentation obtained directly from companies
o Price Quotes
o Correspondence
o “Clients” - Operations, news releases, reviews and ratings
18.Add “e-Commerce Customer Service” group to contact database
19.List further unanswered questions to be e-mailed to all Customer Service companies
20. Update “Working Template” and all Customer Service company information/
materials

18. PHASE C – EVALUATION & ANALYSIS
1. Analyze all individual company materials and begin to create individual company profile
lists of Pros and Cons
2. Design graphical comparison charts to analyze and evaluate online Customer Service
companies and their respective products in the following categories:
o Feedback & reviews
o Jurisdiction, certificates, memberships
o Service Options
o Other comparison worthy headings…
3. List further questions to be submitted to Customer Service companies
4. Update all materials including comparison graphs
5. Compile all material in “E-COMMERCE CUSTOMER SERVICE INDUSTRY REPORT”
and submit best possible match for Binions

19. VII. Working Outline for ONLINE GAMING BUSINESS PROPOSAL