The document analyzes social media data from Twitter, Facebook, and Instagram accounts for a university consulting center over a 10 week period. Key findings include: 1) Increasing Twitter posts from 1-24 per week multiplied impressions by 7 but engagement rates remained stable; 2) Facebook audiences were most popular among ages 25-34 and posts with photos generated more engagement; 3) Improving photo quality on Instagram increased average likes from 15 to 20. The document proposes monetizing the accounts through sponsored posts and donations with benefits for sponsors that associate them with the university. A social media strategy of cross-posting tailored content to each platform's audience is recommended.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
Social Media Marketing : Starbucks Middle EastBhrigu Sawhney
The document summarizes research on Starbucks' social media marketing strategies in the Middle East. It identifies 6 key factors that drive consumer engagement on social media pages: 1) influence of other customers, 2) user's participation, 3) brand affinity and social belongingness, 4) willingness to share experiences, 5) seeking help, and 6) timing of brand generated posts. Quantitative research including factor analysis and cluster analysis was used to identify these engagement factors and profile social media users.
This document provides a social media development plan for Blue Ocean Society for Marine Conservation. It includes an introduction and objectives, a SWOT analysis and social media audit, recommendations for target audiences, key messages, social media platforms, tools, tactics, resources, and analytics. The plan aims to increase audience engagement, build community, raise awareness of BOS's mission, and increase online donations through a strategic social media approach. It analyzes BOS's current social media presence and provides suggestions for improving content, timing, hashtags, and engagement across platforms like Facebook, Twitter, and Instagram.
This document provides a social media strategy for Zappos. It includes an audit of Zappos' current social media presence and sets objectives to increase traffic and engagement. The strategy outlines the brand's online persona and voice, and recommends paid, owned and earned strategies across platforms like Facebook, Instagram, Twitter and Snapchat. It also defines roles and responsibilities, and provides templates for critical response planning and reporting metrics and results.
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
This social media strategy document for Starbucks outlines their objectives, plans and policies for 2016-2017. The key points are:
1. The primary objectives are to grow their online community, drive more website traffic and support revenue goals. Strategies to achieve this include increasing daily posts and encouraging conversations across platforms.
2. A social media audit found most interactions on Facebook and least on LinkedIn. Facebook and Instagram drive the most website traffic. The target audience is mostly ages 25-40 who use Starbucks for a quick bite before work.
3. Strategies include boosting posts, introducing hashtag campaigns, monitoring for keywords and demonstrating Starbucks' global impact. Policies focus on positive, helpful interactions and representing the brand
This document provides a social media strategy plan for Heavener Leadership Challenge for the 2018-2019 academic year. The plan includes an audit of their current social media presence, objectives to increase engagement and followers, branding guidelines, content strategies, a schedule, roles and responsibilities, a response plan for issues, and methods for measuring and reporting results. The overall goals are to grow their online community and produce more compelling content, especially visual content, to engage audiences on Facebook and Instagram.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
Social Media Marketing : Starbucks Middle EastBhrigu Sawhney
The document summarizes research on Starbucks' social media marketing strategies in the Middle East. It identifies 6 key factors that drive consumer engagement on social media pages: 1) influence of other customers, 2) user's participation, 3) brand affinity and social belongingness, 4) willingness to share experiences, 5) seeking help, and 6) timing of brand generated posts. Quantitative research including factor analysis and cluster analysis was used to identify these engagement factors and profile social media users.
This document provides a social media development plan for Blue Ocean Society for Marine Conservation. It includes an introduction and objectives, a SWOT analysis and social media audit, recommendations for target audiences, key messages, social media platforms, tools, tactics, resources, and analytics. The plan aims to increase audience engagement, build community, raise awareness of BOS's mission, and increase online donations through a strategic social media approach. It analyzes BOS's current social media presence and provides suggestions for improving content, timing, hashtags, and engagement across platforms like Facebook, Twitter, and Instagram.
This document provides a social media strategy for Zappos. It includes an audit of Zappos' current social media presence and sets objectives to increase traffic and engagement. The strategy outlines the brand's online persona and voice, and recommends paid, owned and earned strategies across platforms like Facebook, Instagram, Twitter and Snapchat. It also defines roles and responsibilities, and provides templates for critical response planning and reporting metrics and results.
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
This social media strategy document for Starbucks outlines their objectives, plans and policies for 2016-2017. The key points are:
1. The primary objectives are to grow their online community, drive more website traffic and support revenue goals. Strategies to achieve this include increasing daily posts and encouraging conversations across platforms.
2. A social media audit found most interactions on Facebook and least on LinkedIn. Facebook and Instagram drive the most website traffic. The target audience is mostly ages 25-40 who use Starbucks for a quick bite before work.
3. Strategies include boosting posts, introducing hashtag campaigns, monitoring for keywords and demonstrating Starbucks' global impact. Policies focus on positive, helpful interactions and representing the brand
This document provides a social media strategy plan for Heavener Leadership Challenge for the 2018-2019 academic year. The plan includes an audit of their current social media presence, objectives to increase engagement and followers, branding guidelines, content strategies, a schedule, roles and responsibilities, a response plan for issues, and methods for measuring and reporting results. The overall goals are to grow their online community and produce more compelling content, especially visual content, to engage audiences on Facebook and Instagram.
The document provides a summary of Airbnb's 2017 social media strategy. Key objectives include growing the follower base across social networks by 20% and increasing Instagram followers by 350,000 within 6 months. The strategy focuses on increasing engaging content published to profiles by 25% to generate more traffic to the website and build customer relationships. Facebook is currently the biggest driver of website traffic. The target audience is primarily 18-30 year olds seeking affordable, family-friendly accommodations when traveling.
Social Media Marketing Strategy. Step-by-step Guide. Julia Jakubiec
This document outlines a 6-step social media marketing strategy: 1) Analyze the client's product/service, competition, current social media presence, target audience, and past marketing efforts. 2) Analyze the target audience's demographics, interests, and social media usage. 3) Define short-term and long-term marketing objectives and how social media fits into the overall marketing mix. 4) Develop a social media plan including relevant content, posting frequency, platforms, tasks, and advertising support. 5) Establish metrics to measure success, monitor performance, and make real-time corrections. 6) Implement the strategy by assigning roles and responsibilities, and reevaluating parts of the strategy as needed.
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement but want to increase activity on Facebook and followers on Instagram. Their objectives are to increase unique visitors to profiles by 25% in 6 months through greater brand awareness and hashtag use, as well as increase Facebook posts and Instagram followers. Their strategies include paid promotion of top Facebook posts each Friday and promoting the unique hashtag #AmericanRunsOnDunkin to encourage user generated content.
The Miami Dolphins social media strategy aims to grow their online fan base and engagement. Their two main strategies are increasing followers on social media accounts and interacting more with fans through retweets, likes, and contests. They will measure success by tracking increases in followers, mentions of their hashtag, and analyzing sentiment in fan interactions.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter and external tools like TweetDeck and HootSuite allow monitoring of basic metrics. Paid tools provide more in-depth analytics, including keyword searches and detailed demographic data. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for careers pages and how sentiment toward a business changed from positive to negative after controversial website changes.
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
This document outlines Taco Bell's social media strategy for 2017. The objectives are to increase online presence and customer engagement through more engaging content and contests. Key strategies include increasing content output by 50% and hosting creative contests. Social roles define the director, manager, and coordinator. The plan also covers voice, tools, timing, policies, and response plans. Progress will be measured through website traffic, social metrics, and regular reporting.
Friend2 friend how to boost engagement with a social app finalAlice Lankester
This White Paper highlights three overarching principles for boosting brand engagement on Facebook, drilling down to 10 specific best practices. It uses specific examples, with concrete and actionable ideas, that have been taken from Social Engagement Apps built and deployed for Friend2Friend clients.
Lady Gaga's social media team aims to increase her exposure ahead of her new album release through engaging Instagram content and hashtag contests. Their objectives are to gain 2 million new Instagram followers in 3 months and increase participation in the #AuntJoanne contest. The team will focus on posting more to Instagram, starting contests, and partnering with other artists and labels to promote the album. Progress will be reported monthly.
Fusion Advertising proposes a social media campaign for Seneca Chiropractic involving Facebook, Twitter, and Instagram. They will create Twitter and Instagram accounts for Seneca Chiropractic and update existing Facebook presence. The $1,000 monthly budget will be split between paid social media ads and monitoring/posting to accounts. Goals are to connect with current/potential customers, promote services, upcoming events/deals, and build trust. Strategies include responding to engagements, targeted paid ads, relevant posts/articles, and photos of staff/offices to personalize the brand. Seneca Chiropractic must provide photos and information to share on accounts.
The document discusses strategies for developing an effective social media presence. It outlines a 7-step process: 1) determine the value of social media, 2) identify target audiences, 3) understand community interests, 4) make content shareable, 5) establish metrics, 6) select platforms, and 7) allocate resources. Key aspects include researching audiences, defining objectives and metrics, leveraging different platforms for various goals, and dedicating appropriate resources including staff, budget and tools. The overall approach emphasizes understanding audience perspectives and providing value through social interactions.
Building Social Communities with a Focus on Privacy
How do you build a vibrant social community without compromising the trust of your audience? Learn how to acquire user data on a strictly opt-in basis and then engage effectively through enewsletters, Facebook, Twitter, and other online brand building communities.
* John Wiseman, VP Marketing & Partnerships, Thrillist
* Russ Marshalek, Social Media Manager, Flavorpill.com
* Jordan Cohen, VP, Business Development, Pontiflex
The document outlines Wendy's 2017 social media strategy. Key objectives include increasing engagement on Twitter through humorous posts to build the #WendysRoast persona and brand recognition among 18-30 year olds. The strategy proposes boosting popular posts, monitoring keywords to respond to competitors, and increasing visual content on Facebook and Instagram through paid, owned, and earned efforts such as user-generated memes. Progress will be measured through social metrics, website traffic, and sentiment analysis to refine the strategy focusing on Twitter growth.
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
This document discusses the motivations that drive users to participate on social networking sites like Facebook. It analyzes Abraham Maslow's hierarchy of needs theory and how social media satisfies each level of needs. Physiological needs are met by connecting users who can share resources. Safety needs are met by helping users find jobs. Love and belonging needs are met by maintaining connections with friends and finding groups. Esteem needs are met through posts, games, and accomplishments that generate praise. Self-actualization needs are met by freely sharing views without prejudice. The document also discusses how companies can effectively advertise on Facebook by understanding user networks and targeting ads based on interests rather than keywords.
The document outlines Dunkin Donuts' social media strategy for 2017. The objectives are to grow social media followers and encourage more two-way communication. Key strategies include increasing shares/likes/retweets on posts and encouraging conversation through social platforms. Metrics such as follower counts, engagement rates, and traffic sources will be measured quarterly to assess performance.
How to create a winning social media reportBen Howden
A social media report template for those who need help creating a well structured report that clearly presents key results, value and insights derived from social media. The social media report template is suited to those using Facebook and Twitter as part of their social media strategy. If you would like to talk about measuring your social media efforts get in touch with me at info@inlight.com.au
The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
This document is about a personalized gift shop that specializes in sourcing, customizing, and personalizing corporate gifts. The gift shop aims to provide customers with high quality corporate gifts and giveaways. It has in-house printing capabilities and sources products from a global network of suppliers to offer a wide range of goods. Contact information and a link to the company's website are provided at the end.
The document provides a summary of Airbnb's 2017 social media strategy. Key objectives include growing the follower base across social networks by 20% and increasing Instagram followers by 350,000 within 6 months. The strategy focuses on increasing engaging content published to profiles by 25% to generate more traffic to the website and build customer relationships. Facebook is currently the biggest driver of website traffic. The target audience is primarily 18-30 year olds seeking affordable, family-friendly accommodations when traveling.
Social Media Marketing Strategy. Step-by-step Guide. Julia Jakubiec
This document outlines a 6-step social media marketing strategy: 1) Analyze the client's product/service, competition, current social media presence, target audience, and past marketing efforts. 2) Analyze the target audience's demographics, interests, and social media usage. 3) Define short-term and long-term marketing objectives and how social media fits into the overall marketing mix. 4) Develop a social media plan including relevant content, posting frequency, platforms, tasks, and advertising support. 5) Establish metrics to measure success, monitor performance, and make real-time corrections. 6) Implement the strategy by assigning roles and responsibilities, and reevaluating parts of the strategy as needed.
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement but want to increase activity on Facebook and followers on Instagram. Their objectives are to increase unique visitors to profiles by 25% in 6 months through greater brand awareness and hashtag use, as well as increase Facebook posts and Instagram followers. Their strategies include paid promotion of top Facebook posts each Friday and promoting the unique hashtag #AmericanRunsOnDunkin to encourage user generated content.
The Miami Dolphins social media strategy aims to grow their online fan base and engagement. Their two main strategies are increasing followers on social media accounts and interacting more with fans through retweets, likes, and contests. They will measure success by tracking increases in followers, mentions of their hashtag, and analyzing sentiment in fan interactions.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter and external tools like TweetDeck and HootSuite allow monitoring of basic metrics. Paid tools provide more in-depth analytics, including keyword searches and detailed demographic data. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for careers pages and how sentiment toward a business changed from positive to negative after controversial website changes.
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
This document outlines Taco Bell's social media strategy for 2017. The objectives are to increase online presence and customer engagement through more engaging content and contests. Key strategies include increasing content output by 50% and hosting creative contests. Social roles define the director, manager, and coordinator. The plan also covers voice, tools, timing, policies, and response plans. Progress will be measured through website traffic, social metrics, and regular reporting.
Friend2 friend how to boost engagement with a social app finalAlice Lankester
This White Paper highlights three overarching principles for boosting brand engagement on Facebook, drilling down to 10 specific best practices. It uses specific examples, with concrete and actionable ideas, that have been taken from Social Engagement Apps built and deployed for Friend2Friend clients.
Lady Gaga's social media team aims to increase her exposure ahead of her new album release through engaging Instagram content and hashtag contests. Their objectives are to gain 2 million new Instagram followers in 3 months and increase participation in the #AuntJoanne contest. The team will focus on posting more to Instagram, starting contests, and partnering with other artists and labels to promote the album. Progress will be reported monthly.
Fusion Advertising proposes a social media campaign for Seneca Chiropractic involving Facebook, Twitter, and Instagram. They will create Twitter and Instagram accounts for Seneca Chiropractic and update existing Facebook presence. The $1,000 monthly budget will be split between paid social media ads and monitoring/posting to accounts. Goals are to connect with current/potential customers, promote services, upcoming events/deals, and build trust. Strategies include responding to engagements, targeted paid ads, relevant posts/articles, and photos of staff/offices to personalize the brand. Seneca Chiropractic must provide photos and information to share on accounts.
The document discusses strategies for developing an effective social media presence. It outlines a 7-step process: 1) determine the value of social media, 2) identify target audiences, 3) understand community interests, 4) make content shareable, 5) establish metrics, 6) select platforms, and 7) allocate resources. Key aspects include researching audiences, defining objectives and metrics, leveraging different platforms for various goals, and dedicating appropriate resources including staff, budget and tools. The overall approach emphasizes understanding audience perspectives and providing value through social interactions.
Building Social Communities with a Focus on Privacy
How do you build a vibrant social community without compromising the trust of your audience? Learn how to acquire user data on a strictly opt-in basis and then engage effectively through enewsletters, Facebook, Twitter, and other online brand building communities.
* John Wiseman, VP Marketing & Partnerships, Thrillist
* Russ Marshalek, Social Media Manager, Flavorpill.com
* Jordan Cohen, VP, Business Development, Pontiflex
The document outlines Wendy's 2017 social media strategy. Key objectives include increasing engagement on Twitter through humorous posts to build the #WendysRoast persona and brand recognition among 18-30 year olds. The strategy proposes boosting popular posts, monitoring keywords to respond to competitors, and increasing visual content on Facebook and Instagram through paid, owned, and earned efforts such as user-generated memes. Progress will be measured through social metrics, website traffic, and sentiment analysis to refine the strategy focusing on Twitter growth.
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
This document discusses the motivations that drive users to participate on social networking sites like Facebook. It analyzes Abraham Maslow's hierarchy of needs theory and how social media satisfies each level of needs. Physiological needs are met by connecting users who can share resources. Safety needs are met by helping users find jobs. Love and belonging needs are met by maintaining connections with friends and finding groups. Esteem needs are met through posts, games, and accomplishments that generate praise. Self-actualization needs are met by freely sharing views without prejudice. The document also discusses how companies can effectively advertise on Facebook by understanding user networks and targeting ads based on interests rather than keywords.
The document outlines Dunkin Donuts' social media strategy for 2017. The objectives are to grow social media followers and encourage more two-way communication. Key strategies include increasing shares/likes/retweets on posts and encouraging conversation through social platforms. Metrics such as follower counts, engagement rates, and traffic sources will be measured quarterly to assess performance.
How to create a winning social media reportBen Howden
A social media report template for those who need help creating a well structured report that clearly presents key results, value and insights derived from social media. The social media report template is suited to those using Facebook and Twitter as part of their social media strategy. If you would like to talk about measuring your social media efforts get in touch with me at info@inlight.com.au
The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
This document is about a personalized gift shop that specializes in sourcing, customizing, and personalizing corporate gifts. The gift shop aims to provide customers with high quality corporate gifts and giveaways. It has in-house printing capabilities and sources products from a global network of suppliers to offer a wide range of goods. Contact information and a link to the company's website are provided at the end.
SanCor Cooperativas Unidas Limitada es una empresa láctea argentina formada por la unión de cooperativas lecheras ubicadas entre Santa Fe y Córdoba. Produce una amplia variedad de productos lácteos para el mercado nacional e internacional y brinda servicios y capacitación a sus más de 1,400 productores asociados.
Métodos anticonceptivos y enfermedades de transmisión sexualkevinrueda99
Este documento resume diferentes métodos anticonceptivos y de prevención de enfermedades de transmisión sexual. Explica que existen muchos métodos que se adaptan a distintas situaciones, y que los preservativos son el único método que previene embarazos no deseados e ITS. Describe brevemente varios métodos anticonceptivos como preservativos, pastillas anticonceptivas, dispositivos intrauterinos y métodos naturales como el ritmo o la temperatura basal.
Métodos anticonceptivos y enfermedades de transmisión sexualkevinrueda99
Este documento resume diferentes métodos anticonceptivos y de prevención de enfermedades de transmisión sexual. Explica que existen muchos métodos que se adaptan a diferentes situaciones, y que los preservativos son el único método que previene embarazos no deseados e ITS. Describe brevemente varios métodos anticonceptivos como preservativos, anticonceptivos hormonales y dispositivos intrauterinos. Finalmente, detalla algunos métodos anticonceptivos naturales como el coito interrumpido, el ritmo o calendario, y el monit
Este documento describe varias redes sociales educativas como Docsity, The Capsuled, Edmodo y educaNetwork, e identifica sus ventajas y desventajas. El objetivo es investigar estas plataformas para que los estudiantes obtengan más beneficios. Las ventajas incluyen contacto con expertos, interacción entre estudiantes y comunicación continua con profesores. Las desventajas son la dependencia, distracción por un uso excesivo y la posible exclusión de estudiantes sin acceso a Internet.
La evolución de la web ha pasado por 3 etapas principales: La Web 1.0 era de sólo lectura y limitaba la interacción del usuario. La Web 2.0 permitió la navegación y sitios como Wikipedia y Google que permiten la participación y edición de los usuarios. La Web 3.0 está implementando tecnologías semánticas e inteligencia artificial para una manipulación más eficiente de datos.
El documento analiza las principales redes sociales y cómo atraen la atención de los jóvenes. Explica que las redes sociales permiten conectar a las personas y comparten información. Facebook es la red más popular para conectar con amigos, clientes y grupos, mientras que WhatsApp y Twitter se usan principalmente para mensajería y compartir actualizaciones cortas. Sin embargo, el documento también advierte que las redes sociales pueden hacer que las personas pierdan mucho tiempo y se vuelvan adictivas.
My Portfolio In Educational Technology IINonel Arro
Educational technology is defined as facilitating learning and improving performance through appropriate technological processes and resources. While technology can benefit learning, it also poses risks and whether it is good or bad depends on its application. A systematic approach to teaching identifies the most effective methods to generate consistent results and evaluate outcomes. Educational technology plays several roles in learning including as a tool to support knowledge construction, as an information vehicle to explore knowledge, as a social medium to support learning through conversation, and as an intellectual partner to support learning through reflection. There are many reasons why educational technology is important in schools, such as engaging students with real-world situations and helping them better understand and receive information to improve learning.
This document describes a study on the impact of frequent power interruptions on the lifespan and performance of energy saving lamps. The project aims to determine if short, frequent interruptions affect lamps more than total operating hours. A single phase switched power supply was designed to test lamps under various interruption periods and durations. Testing showed that LED lamps were unaffected by interruptions while incandescent lamps flickered at lower interruption times and CFL lamps lifespan depended on total number of interruptions rather than operating hours.
El documento define al community manager como la persona encargada de mantener la comunidad virtual de seguidores de una marca o empresa a través de herramientas de medios sociales. Explica que un community manager debe usar su capacidad de toma de decisiones de manera objetiva para construir relaciones en torno a la marca y mantener interacciones personales con los miembros de la comunidad. También destaca que las relaciones públicas se han convertido en un escenario digital donde los community managers juegan un papel clave en las campañas de comunicación de empresas y organizaciones.
Métodos anticonceptivos y enfermedades de transmisión sexualkevinrueda99
Este documento resume diferentes métodos anticonceptivos y de prevención de enfermedades de transmisión sexual. Explica que existen muchos métodos que se adaptan a distintas situaciones, y que los preservativos son el único método que previene embarazos no deseados e ITS. Describe varios métodos anticonceptivos como preservativos, pastillas anticonceptivas, dispositivos intrauterinos y métodos naturales como el ritmo o la temperatura basal, señalando su eficacia y riesgos relativos.
1. The Stalin State Museum in Gori tells the story of Joseph Stalin, who was born in the town. The museum is housed in Stalin's birthplace and includes his personal items, photographs, and documents.
2. Gori has a medieval citadel dating back to the 13th century that controlled important trade and military routes. The fortress changed hands between Ottoman Turkey, Georgia, and Persia over the centuries. It was renovated in the 17th and 18th centuries under Georgian kings.
3. In addition to the Stalin museum and citadel, Gori has several churches and other sites of interest for visitors to explore in the city.
Gori is a city in eastern Georgia that serves as the regional capital of Shida Kartli and the center of the homonymous administrative district. It is notable as the birthplace of Joseph Stalin, whose museum is located there, and for St. Nino's temple and the medieval Gori Fortress standing above the city on a round hill. Gori contains many historic places and is a cultural center of the region.
El documento presenta información sobre textos persuasivos. Explica que estos textos intentan influir o persuadir a un receptor a realizar una acción o adoptar un punto de vista. Describe tres tipos de textos persuasivos: anuncios publicitarios, artículos de opinión y caricaturas políticas, detallando sus características y estructuras. El objetivo es que los estudiantes aprendan a identificar y redactar diferentes tipos de textos persuasivos.
Pay to Play-SocialMedia & Advancement 2016Michael Stoner
This white paper explores new challenges for higher ed advancement's use of social media for outreach, engagement, and fundraising. We explored how institutions are using tools for boosting, promoting and advertising their social initiatives as organic reach of posts, tweets, and images has declined. Download at: http://mstnr.me/2g22TNr
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social MediaSpredfast
The document summarizes a conference about social media. It finds that the conference generated little social media discussion, with only 8 tweets mentioning it. It also finds that the sentiment of the conference was positive overall but that social media activity and promotion around the event was low. It provides tips on developing an effective social media strategy, including setting objectives, creating content, engagement, analysis, and refinement. It also analyzes the social media presence of Texas state agencies, finding a lack of best practices and correlation between online attention and social media following.
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
There is an inherent need to rethink user experience throughout the entire end-user journey. This is becoming increasingly important to drive social media initiatives
Objective was to design a social media framework to leverage all marketing channels to support a national campaign for its overarching goals and objectives.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
AXA is using social media as part of its strategy to become a leading digital and multi-access insurer. Their social media strategy focuses on using platforms like Facebook, Twitter and LinkedIn to simplify interactions with customers and provide financial education content. They aim to understand customer pain points and build helpful content while driving traffic back to their website. Their social media presence has grown substantially over the past year and they are exploring expanding their customer service and brand advocacy efforts on these platforms.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
This document provides guidance on using social media analytics to improve social media performance. It discusses measuring social media based on objectives rather than just collecting data. It emphasizes defining marketing goals and aligning social media objectives and metrics to these goals. The document also covers extracting insights from audience and content data to understand the target audience and create engaging content. It advises developing a brand narrative and translating this into a content strategy that motivates consumer behavior.
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
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This document discusses social media analytics and metrics. It begins by defining social media analytics and identifying typical business goals like increasing revenues. It emphasizes determining key performance indicators to evaluate goals and data. It then discusses various tools for social media analytics including Followerwonk, TweetReach, and Fanpage Karma. It covers the importance of content, personalized experiences, and listening tools. It also discusses tracking links and examining metrics related to awareness, conversions, retention and returning consumers. Overall, the document provides an overview of social media analytics with a focus on selecting the right tools, content, listening approaches, tracking, and metrics.
The research aimed to understand the effectiveness of social media marketing through analyzing customer engagement. It hypothesized that customer engagement is positively correlated with social media marketing effectiveness, and that quality of content, user experience, and frequency of visit have a positive influence on customer engagement. A survey of 200 students found quality of content and frequency of visit reliably predicted engagement, while user experience did not. The findings supported the hypotheses and provided insight into how social media marketing can be effective.
(St-Lawrence Alumni Association A Social Media Marketing Plan.docxaryan532920
(
St-Lawrence Alumni Association: A Social Media Marketing Plan
) (
2018
Megan & Yousef
1/6/2018
)
Current Analysis
The St-Lawrence Alumni is an association who try to inform, invest and involve the current and past graduates to give back to their college. In addition, the Alumni Association is in place to keep graduates connected to each other. They are connected to the foundation of the college because, the foundation is also concerned in raising money for the college.
To inform the alumni, the college has numerous ways including the voyager news letter which is printed once a year, they have a job bank for the graduates and they plan reunions to help graduates stay connected. They are always looking for new ways to raise funds for the various projects including the uncommon campaign which is currently in place. Currently they receive funds from annual givers, Major gifts, corporate sponsorships, wills and bequests and much more, all from people in the communities in which the colleges are located. In addition, the alumni association gets involved in the colleges and the communities. They accomplish this by planning events, advisory board, volunteer opportunities, steward ship programs, and more.
Each year, the Alumni Association, raises an average of 1.5 million in donation but every now and then there are long term campaigns. Currently there is a five-year campaign called the Uncommon Campaign which is aimed at raising 11 million within five years. Currently after only 14 months, they have raised nine million mostly from major sponsors and corporations. However, the issue of donating comes back to human nature in which they tend to donate to face to face interactions. This is hard when there is only seven members of the team.
In addition, there are 92,000 alumni that the college is aware of however only 60,000 are included in the database in which we know their name, phone number and address. The other 32,000 are “lost”. That becomes an issue, how to reach these lost alumni for donations. Other issues include, low return on equity for bursaries, how to attract alumni as they tend to stay within their small communities and how they will reach the goal for the Uncommon Campaign.
Therefore, the research below will mainly be focused on how to attract donors, retain alumni and inform alumni of their benefits.
ResearchHow to make a social media marketing plan:
According to Evan LePage’s blog, there are six steps to making a proper marketing plan on social media. The first step is to create SMART goals, objectives and mission statements. These goals are used as benchmarks for measuring the return on investments. In addition, it is easier to modify the plan as it goes around. SMART goals are a great idea because they are specific, measurable, attainable, realistic and timely, this means they can be assessed to see if the campaign is going well.
The second step is to conduct a social media audit. To accomplish th ...
(St-Lawrence Alumni Association A Social Media Marketing Plan.docx
Work Study Final Paper
1. 1
Social Media for CBDC:
Monetization and Strategy
By Alicia Gootherts
June 11, 2016
2. 2
Table of Contents
1. Introduction 3
2. Research and Analysis
1. Twitter 3
2. Facebook 4
3. Instagram 5
3. Monetization
1. Pay As You Go 6
2. Grant Award 6
3. Sponsor Benefits 6
4. Social Media Strategy
1. Twitter 7
2. Facebook 8
3. Instagram 9
5. Appendix
1. Figures and Tables 10
2. Daily Hashtags 12
6. References 13
3. 3
1. Introduction
Over the course of a quarter, I curated and maintained content for the University
of Washington Consulting and Business Development Center’s social media. This
included taking and editing photos, conducting interviews, interacting with partnering
organization’s social media, and drafting posts. I used Twitter Analytics and Facebook
Insights to collect and record data in order to make conclusions for a workable strategy
that the center may use for the future. The goal of this project is to monetize the center’s
social media platforms by offering its use to potential donors, and define what advantages
the center’s social media has for them that would otherwise be unattainable. After an
analysis of the trends from the Twitter, Facebook, and Instagram profiles, I present
strategies on how to exploit these trends to increase the social media presence, improve
the brand image, and monetize the platforms of the center.
2. Research & Analysis
2.1 Twitter
Before I begin breaking down the results from the data I recorded over the past
ten weeks from Twitter, there are two key terms that must be clarified: impressions and
engagement. Impressions are the number of times a user comes across one of your tweets.
Engagements are an accumulation of interactions from users by retweeting, liking,
clicking on a link or photo, and so forth. From week one through week seven, I increased
the frequency of tweets to observe the correlation between these data. As a result, the
number of impressions our tweets had multiplied by a factor of seven, from 1,600
impressions to 11,100 impressions. Interestingly, the engagement rate remained fairly
stable, increasing only slightly. This shows a direct correlation between the activity of
our profile and the number of users who interact with us. For as many tweets as we make,
the number of interactions per tweet remain relatively the same.
In this brief period of my observations, I identified tweets that were exceptionally
successful. Week seven, which produced 11,100 impressions from 24 tweets, had two of
4. 4
the most competitive engagement rates throughout the whole quarter. This was the week
of the 2016 Mid-Atlantic Conference in New York. The tweets, posted live during the
event, exploited the popularity of the topic as it happened, which resulted in having
almost a six-percent engagement rate, in comparison to the normal one-percent.
“Twitter… is centered around exchanging short messages that are mostly real-time status
updates” (Kietzmann, 2011). By strategically posting relevant information about the
conference in New York, we were able to draw attention to our profile and content.
Numbers aside, the center’s profile appearance and content have an impact on
how its audience perceives it. The most important factors users are looking at a profile’s
“relevance [to industry], personality, and community engagement” (Gonzalo, 2013). The
center’s relevance to the business and entrepreneurship industries are stable and at
desirable levels. On average, the center had a 71% connection with “Business News”
audiences and 66% connection with “Entrepreneurship” audiences. As I mentioned
earlier, the center’s community engagement is consistent and rewarding, specifically
during weeks of high activity. Lastly, the personality of the center’s profile is still
obscure. At the beginning of the quarter, I introduced daily hashtags, consistent content
of a specific genre produced daily. This predictability allows for users to know when and
where to look for content relevant to their interests. A list of these hashtags and their
descriptions can be found in the appendix.
2.2 Facebook
The Consulting and Business Development Center’s Facebook is primarily
catered to the young adult audiences, including college students and alumni. Figure 1 in
the appendix shows that our most popular audiences are 25-34 years old at 34%, and 18-
24 year olds at 27%. These age groups are primarily young professionals working in the
industry already. Therefore, when using Facebook as an outlet for the center, our content
is more appealing to the demographic when we include its relevancy to professional
industry. For example, when making a post about an undergraduate program, such as
Business Impact Group (BIG), it’s important to capitalize on the involvement of
volunteering advisors from sponsoring companies and alumni.
5. 5
In Figure 1, you may also see that there are 17% more women visiting our
Facebook page. This is not unusual for Facebook, considering that in 2009 when more
users were starting to use Facebook casually, women were joining at double the rate of
men (Kietzmann). The center will naturally always have more women viewers as a result.
Facebook operates through a series of algorithms that present its users with
information most relevant to them or posts that become popular through high engagement
and impression numbers. According to Figure 2, the most engaging posts are those that
contain photos, resulting in two and a half more reaches, or impressions, than posts with
links. Additionally, Figure 3 shows us that the center’s viewer traffic remains relatively
stable throughout the day after nine in the morning. Combining this data, making posts
with photos to Facebook at a regular pace during the late morning to afternoon would
accumulate traffic and engagement. By the early evening, the posts will have made an
impression to the majority of our audience.
2.3 Instagram
The center does not have an analytical tool to review the data incurred from
Instagram posts made throughout spring quarter. Analysis regarding the center’s success
on Instagram can be drawn from observations. Photos prior to spring quarter were
averaging around fifteen likes, with a standard deviation of two. The qualities of the
images were grainy, noisy, poorly lit, and had a variety of inconsistent edits. I uploaded
higher quality images with minimal noise, proper lighting, vibrant colors, and consistent
photo editing techniques. This resulted in an average of twenty likes per photo, but a
significantly higher standard deviation of ten. While before the center’s most popular
photo had only seventeen likes, the change of photo quality resulted in more than twice
the number of likes on photos.
On a platform such as Instagram, the fluidity of aesthetic of the photos is key in
holding the audience’s interest. Maintaining a consistent appearance throughout the
profile improves the quality of the center’s brand, incite people to want to follow the
center, and look at its content more frequently.
6. 6
3. Monetization
The Consulting and Business Development Center’s primary goal this quarter was
to discover a way to monetize its social media, offering its sponsors the opportunity to be
featured. When negotiating sponsorship opportunities, I propose offering two packages:
Pay As You Go, and a program specific donation.
3.1 Pay As You Go
The idea behind Pay As You Go is that the client selects their preferred form of
promotion, such as a video or tweet, for a fixed price. The variable is the number of
promotions they may choose for the center to publish. The client benefits from the
promotions, and the center can prioritize the money, distributing it to programs where it’s
needed most. Table 1 in the appendix lists prices to use for different forms of promotion.
3.2 Grant Award
If a sponsor decides to donate to a specific program or event, they will receive
different promotional benefits depending on the amount that they contribute. That
breakdown is as presented in Table 3 in the appendix. The package breakdown by level
allows the client to see what the purchasing power of their donation is, and therefore
make a selection based off of what services they would like to receive as an organization.
These packages are supplementary to the mission statement of the center, both acting as
an incentive for the sponsor to donate.
3.3 Sponsor Benefits
There are many benefits to being featured by the Consulting and Business
Development Center. First, the client will be recognized for “giving back” to small
business communities, which is a term heavily recognized for its charitable qualities.
Second, the client will gain access to our audiences, contributing to social media
presence. Third, by publicizing their involvement with the center, the client opens the
doors to partnerships with like-minded institutions. Fourth, the client will be associated
with the prestigious University of Washington. And finally, a bridge may be created for
internships and other programs sponsored by the center and University of Washington.
7. 7
4. Social Media Strategy
The audience of each social media platform has been clearly identified: Facebook
is for alumni and young professionals, Twitter for businesses, and Instagram for students.
Moving forward, the center can create a cohesive brand, generating and advertising
content geared towards targeted audiences based upon their respective platforms. The
data collected over the quarter has shown that, in order to draw traffic to our profiles,
frequently posting is necessary. To be efficient and minimize effort, it will be in the
center’s best interest to connect our social media platforms. There are three ways to
accomplish this:
1. Use the center’s Hootsuite (hootsuite.com) account to publish a post
across the media at once with 140 characters or less. You may upload a
picture or link with this mode. When publishing to Instagram, it requires
using the application on a smartphone as well.
2. When publishing to Instagram, activate the Twitter and Facebook buttons
so that it will update the other platforms simultaneously. Twitter will only
publish a blurb with a link to the picture, and not preview the picture itself.
Facebook will include the caption in its entirety and preview the photo.
3. The current setting on Facebook automatically updates the center’s
Twitter account with a tweet of a blurb and link when a post is published
to Facebook. This will, however, exclude Instagram.
These methods are good to use when identical posts will be made in the different
social media. I recommend updating each platform individually so that content can be
customized to the audiences who will be viewing it.
4.1 Twitter
The center’s primary audiences on Twitter are businesses. In order to engage
them, the center should post content relevant to business people, such as pictures from the
Business Certificate Program. Kietzmann says in his article that Twitter thrives on “real-
time status updates.” Unsurprisingly, some of the center’s most popular content on
Twitter has been live-tweets, or tweets that are made in real time as the event occurs.
8. 8
Affiliates of the center should become accustomed to live tweeting when participating in
events or projects in order to increase frequency of posts, impressions, and engagement.
Staff besides the social media coordinator can partake in the process of posting to
social media so long as the content they are posting conforms to the personality displayed
on the center’s profile. That is, photos that adopts a clean, professional aesthetic with a
brief description, providing context for the post. When taking a picture, there are three
simple rules to follow in order to maintain this appearance when either using a cellular
device or camera for photography:
1. Do not use the zoom function because it deteriorates the quality,
2. Clean the camera lens before taking the picture to ensure clarity,
3. Check that the light source is behind the camera, facing the point of
interest, for good lighting.
If the lighting appears poor, then minimal photo adjustments may be made, or the
photo may be sent to the social media coordinator to fix and publish.
The social coordinator is responsible for scheduling content for the daily hashtags
in advance. In Table 2, it shows that there is supposed to be at least one tweet every day
of the workweek containing the daily hashtag. This will maintain the personality of the
profile and encourage regular engagement with specific content. More than one tweet
with the daily hashtag is acceptable, although other content should be incorporated as
well, such as retweeting sponsors or affiliates.
4.2 Facebook
As mentioned in section 2.2, the center’s audience on Facebook remains stable
throughout the day. Post late in the morning to maximize the number of people who will
see it, accumulating “reaches,” or impressions, and engagement. More viewers pay
attention to content when it contains images; to complement the posting schedule, include
quality images that appeal to young professionals and college students. Lastly, although
Facebook has a nearly unlimited character limit, brevity is important. Facebook Insights
show that the more popular posts tend to be those with only three or four sentences and a
9. 9
picture. With the exception of the daily hashtag post, which sometimes requires
elaboration, keep the posts concise and professional.
Table 2 shows that the typical week of daily hashtags will include Alumni
Monday, OpportuniTuesday, TBT, and Highlight Friday. Explanations of these hashtags
can be found in the appendix. Occasionally, a partner, client, or sponsor will need to be
featured on Sponsorship Wednesday via Facebook, although it is not included in Table 2.
This is because their audience may primarily congregate on Facebook instead of Twitter.
For example, this is true of the Tri-Cities community in Washington; content directed
towards businesses in the Tri-Cities should be published to Facebook instead of Twitter.
2.3 Instagram
The personality of an Instagram profile is the easiest for an audience to make a
judgment; therefore, it’s critical that a proper aesthetic is maintained. The point of
interest of a photo should be appropriate for professional audiences, and the image must
meet quality, clarity, and color standards.
Because the center serves people and businesses, it must be represented as such,
while keeping in mind that the primary audience is students. A photo of students at events
sponsored by businesses is a typical image that could represent the center. Instagram has
a limit of 2,000 characters per post, but brevity is still an important characteristic. It may
be inevitable that there be a long post, especially for a daily hashtag like Student
Monday. Instagram is an application that focuses on the image; the text attached to it is
complimentary, so don’t make it the primary feature. Try to communicate the purpose of
the post in the photo instead.
The quality of the photo resembles the professionalism of the center. When taking
a photo, keep in mind the three simple rules listed in section 4.1. This will naturally
enhance the quality of images with minimal effort. The brighter the original image, the
easier it is to edit later.
Concerning the appearance of the image, Instagram filters without moderation are
tacky. Instead, use the editing tools to adjust the lighting, contrast, shadows, and colors.
These allow for more precise and unique appearances. Images on the profile should never
10. 10
deviate from each other too much: if you choose a cool palette because it is winter, then
continue with that trend for a while. This consistency unifies the Instagram profile and
displays an overall better aesthetic.
5. Appendix
5.1 Figures and Tables
Figure 1 The age group and gender ratio of the
Source: Facebook Insights center’s audience.
Figure 2 Photos on Facebook have more than
Source: Facebook Insights 2.5 times more impact on engagement.
11. 11
Figure 3 Time of they day the center’s viewers
Source: Facebook Insights check Facebook.
Table 1 Pay As You Go rates for
Source: Gonzalo, 2013 a variety of content.
Table 2 The schedule for daily hashtags.
12. 12
5.2 Daily Hashtags
StudentMonday: a student involved with the center or its various programs is
interviewed. The story is published to Instagram along with a photo taken at the
interview.
EntrepreneurMonday: a businessperson involved with the center or its various programs
is interviewed. The story is published to Twitter along with a photo taken at the
interview.
AlumniMonday: an alumnus currently or previously involved with the center or its
various programs is interviewed. The story is published to Facebook along with a photo
taken at the interview.
Table 3 The Grant Award packages, including
donation amounts.
13. 13
OpportuniTuesday: promoting opportunities at the center or partnering organizations on
the platforms appropriate for the relevant audiences, eg. An undergraduate internship at
Chase is posted to Instagram.
SponsorshipWednesday: an individual donor is highlighted on their preferred platform
(default platform is Twitter) with a customized post drafted by the center, unless
otherwise specified by the client.
ThrowbackThursday (TBT): pictures from previous events in which the center
participated or hosted are shared to their relevant platforms.
FeatureFriday (FF): multiple sponsors are featured in one tweet with a short thank you
note.
HighlightFriday: hot topics of the week related to the center or its partners are featured
on a platform with relevant audiences.
6. References
Gonzalo, Frederic. "How Much For A Sponsored Tweet, Pin or Post?" Social Media
Today. Social Media Today, 16 June 2013. Web. 01 June 2016.
<http://www.socialmediatoday.com/content/how-much-sponsored-tweet-pin-or-
post>.
Kietzmann, Jan H., Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre.
"Social Media? Get Serious! Understanding the Functional Building Blocks of
Social Media." Science Direct. Elsevier, 5 Feb. 2011. Web. 08 June 2016.
<http://www.sciencedirect.com/science/article/pii/S0007681311000061>.