The document discusses search engine optimization (SEO) strategies for WordPress websites. It covers on-page SEO best practices like optimizing URLs, titles, images and keyword usage. It also discusses the default WordPress SEO features and how to install the Yoast SEO plugin to improve SEO. Finally, it recommends off-page SEO techniques like building backlinks through blogs, forums and media coverage.

1. WordPress SEO
FrankCJones.com
@FrankCJones

2. What you’ll learn
1. On page SEO
2. Default WordPress SEO
3. Yoast SEO plugin installation
4. Extended SEO for WordPress
5. Backlinks, messageboards, and media
coverage

3. On Page SEO
● URL
● Title
● Engaging image, diagram, or video
● Quality outbound links (Harvard.edu &
Wikipedia.org
● Keyword usage (3% - 5%)
● Header tags (H1, H2, H3, …)
● Meta description tag & other description tags

4. Default WordPress SEO
● URL
● Title
● Description tags

5. Yoast SEO Plugin Installation
1. Dashboard
2. Plugins
3. Add New
4. Search for “WordPress SEO by Yoast”
5. Install Now
6. Activate

6. Extended SEO for WordPress
Checks:
● Article heading
● Page title
● Page URL
● Content
● Meta description
Ensures basic on page SEO has been done for
each post or page.

7. Yoast SEO - General

8. Yoast SEO - Page Analysis

9. Yoast SEO - Advanced

10. Yoast SEO - Social

11. Backlinks, message boards,
and media coverage
● Connect with blogs, podcasts, forums,
businesses, community organizations, …
● Find and answer questions on message
boards, Facebook groups, Google+ circles,
LinkedIn groups, Quora, …
● Publish a book, present at conferences, host
local events, get press coverage for what you’
re already doing
● Consider contributing to Wikipedia

12. FrankCJones.com/nct4g
Slides, checklist, and links