SlideShare a Scribd company logo
Video SEO
How to Optimize Video to get More
Traffic, Engagement, & Conversion
We will discuss:
1. Keyword Optimization
2. Description Optimization
3. Video Distribution
4. Link Strategy
5. Marketing Tribes
6. Repurposing Videos
7. Embedding Videos
8. Transcribing Videos
9. Off Video Network Options
Keyword Optimization
● File name
● Title
● Description
● URL
● Tags
● Link text
Description Optimization
● Content (be sure to cover everything)
o Long format
● Focus (get to the point, fast)
o Great intro
● Transcription (automated or manual)
o Be sure you cover everything with a transcript
Video Distribution
● Sharing sites
o YouTube
o Vimeo
o Flickr
o Facebook
o many more
● Video variations
o Consider your audience
● Distribution services
o OneLoad
o StartCut
Link Strategy
● Internal and external links
● Cross-linking
● Post links
● Bookmarking
Marketing Tribes
● Getting others to view and share your video
o Your mailing list
● Join video marketing groups and share your
link
o Meetup
o Facebook
o LinkedIn
Repurposing Videos
● Screen shots
o Blog post images
o Ebook illustrations
● Multiple lengths
o Long-form and short-form content
o Cut interview into segments
● Products
o Video course
Embedding Videos
● Blog posts
o Drive blog traffic to your video and boost the
viewer count
● Web sites
o Share videos on guest posts to expand your
audience
● Social media
o Post videos on social media to increase engagement
Transcribing Videos
● Into Tweets
o Short snippet to entice viewers with a link
o Videos now show in Twitter feed (autoplay)
● Blog posts
o Blog post transcripts introduce long-format unique
content
● Discussion topics
o Post quotes from video on discussion boards in
reply to questions, with a link to the video
Off Video Network Options
YouTube gets paid to show ads to viewers.
Your job is to get people off the video
network and over to your website with a
compelling offer.
● Free ebook
● One-page summary
● List of links mentioned
● How can we defeat LOLcats?
Summary
1. Optimize keywords and description
2. Distribute where your audience is
3. Link text-only platforms to the video
4. Connect with other video marketers
5. Always repurpose content
6. Embed videos where appropriate
7. Always publish a transcript
8.Get viewers to take action
FrankCJones.com
All my contact details and various social
network connections are posted online.
If you have any questions about video SEO,
contact me@FrankCJones.com
Thanks

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Video SEO

  • 1. Video SEO How to Optimize Video to get More Traffic, Engagement, & Conversion
  • 2. We will discuss: 1. Keyword Optimization 2. Description Optimization 3. Video Distribution 4. Link Strategy 5. Marketing Tribes 6. Repurposing Videos 7. Embedding Videos 8. Transcribing Videos 9. Off Video Network Options
  • 3. Keyword Optimization ● File name ● Title ● Description ● URL ● Tags ● Link text
  • 4. Description Optimization ● Content (be sure to cover everything) o Long format ● Focus (get to the point, fast) o Great intro ● Transcription (automated or manual) o Be sure you cover everything with a transcript
  • 5. Video Distribution ● Sharing sites o YouTube o Vimeo o Flickr o Facebook o many more ● Video variations o Consider your audience ● Distribution services o OneLoad o StartCut
  • 6. Link Strategy ● Internal and external links ● Cross-linking ● Post links ● Bookmarking
  • 7. Marketing Tribes ● Getting others to view and share your video o Your mailing list ● Join video marketing groups and share your link o Meetup o Facebook o LinkedIn
  • 8. Repurposing Videos ● Screen shots o Blog post images o Ebook illustrations ● Multiple lengths o Long-form and short-form content o Cut interview into segments ● Products o Video course
  • 9. Embedding Videos ● Blog posts o Drive blog traffic to your video and boost the viewer count ● Web sites o Share videos on guest posts to expand your audience ● Social media o Post videos on social media to increase engagement
  • 10. Transcribing Videos ● Into Tweets o Short snippet to entice viewers with a link o Videos now show in Twitter feed (autoplay) ● Blog posts o Blog post transcripts introduce long-format unique content ● Discussion topics o Post quotes from video on discussion boards in reply to questions, with a link to the video
  • 11. Off Video Network Options YouTube gets paid to show ads to viewers. Your job is to get people off the video network and over to your website with a compelling offer. ● Free ebook ● One-page summary ● List of links mentioned ● How can we defeat LOLcats?
  • 12. Summary 1. Optimize keywords and description 2. Distribute where your audience is 3. Link text-only platforms to the video 4. Connect with other video marketers 5. Always repurpose content 6. Embed videos where appropriate 7. Always publish a transcript 8.Get viewers to take action
  • 13. FrankCJones.com All my contact details and various social network connections are posted online. If you have any questions about video SEO, contact me@FrankCJones.com Thanks