This document discusses strategies for promoting the launch of Firefox 3.5 across various social media platforms. It encourages sharing information about the launch on Facebook, Twitter, blogs, and other sites. It also provides tips on leveraging status messages, profile images, and events to spread awareness of Firefox 3.5's new features and benefits.

2. Why Social Media? Why Social Media? World Records!

3. Top news on Digg

4. Leveraged local SNS: Hi5 Orkut Grono.net Douban MySpace.cn mixi.jp and, more! 54,000 Facebook members!

5. +34 Million impressions via blog site badges 34M Impressions via blog site badges

7. Official Mozilla Firefox Fan Page: 367,404 Fans And Thousands more across related Pages and Groups

8. Follow our tweets to get the latest news and updates!

10. Help make a splash! Help make a splash with Firefox 3.5!

11. Identify the top social media tools and groups in your locale Share them on Spread Firefox Get the word out about various aspects of the launch. Use tags: fx3.5 & spread firefox (for flickr) Help energize the Facebook page How can you help?

14. Leverage Your Status Message

17. Donate Your Profile Image

18. Donate Your Profile Image

20. Donate Your Profile Image

21. Donate Your Profile Image

22. Donate Your Profile Image

23. Donate Your Profile Image

24. Donate Your Profile Image

25. Donate Your Profile Image

29. Post or drive up launch-related stories on Digg or Reddit Encourage other people via Twitter, Facebook, etc. Join Digg Firefox: http://www.spreadfirefox.com/node/540

30. Create an Event

31. Newsworthy! Faster Campaign What’s new in Firefox 3.5 Testimonials Videos

32. Developer-focused campaign of blog posts & demos Highlights all of the new web developer features in Firefox 3.5 Showcases what you can now do with open web technology Help spread the word about the demo & posts using social media https://wiki.mozilla.org/Evangelism/Firefox3.5/35Days Firefox 3.5 in 35 days

33. Upgrade the Web Spread Firefox driven program Encourage people to get off of IE6 and onto a modern browser Dynamic Affiliate buttons & blog widgets Upgrade the Web

34. RC candidates (typically 2 -3) General availability The Product Launch

35. Join "Tweet Firefox” Create a Twitter or Identi.ca account Identify your regional social networks How to get started

36. Find us on Mozilla IRC #marketing Join [email_address] Join our bi-weekly calls Get in touch!

37. Tweet Firefox: http://www.spreadfirefox.com/tweetfirefox List of regional sites: http://www.spreadfirefox.com/node/4143 CMG: https://contribute.mozilla.org/Marketing/Blogging%2C_Tagging_and_Social_Networking Resources

38. Any other ideas?