The document discusses advanced techniques for optimizing WordPress websites beyond basic plugins like Yoast, focusing on aspects such as improving page speed, managing images, and ensuring security. Key strategies include prioritizing above-the-fold content, deferring JavaScript parsing, and cleaning up unused plugins and tags. It also emphasizes the importance of maintaining a secure setup to prevent potential exploits and unnecessary redirects.

1. Roxana Stingu
123 Reg
WordPress optimisation beyond
the Yoast plug-in

6. Speed

7. Page Speed
@RoxanaStingu#brightonSEO

8. TTFB
@RoxanaStingu#brightonSEO

9. TTFB – Dynamic
@RoxanaStingu#brightonSEO

10. Dynamic v. Static
@RoxanaStingu#brightonSEO

11. TTFB – Static
@RoxanaStingu#brightonSEO

12. PageSpeed Insights
@RoxanaStingu#brightonSEO

14. Images

15. Image type
@RoxanaStingu#brightonSEO

16. CSS Sprites
@RoxanaStingu#brightonSEO

17. <img src="…/123-reg-logo.svg">
SVGs
@RoxanaStingu#brightonSEO

18. CSS Effects
@RoxanaStingu#brightonSEO

19. Size: 26.7KB Size: 36.6KB
Not indexable! !37% increase in
size
Base64
@RoxanaStingu#brightonSEO

20. Before you get started
Compress images! !Remove EXIF data
@RoxanaStingu#brightonSEO

22. Database

23. Control Panel
@RoxanaStingu#brightonSEO

24. Unused Plug-ins
@RoxanaStingu#brightonSEO

25. Comments
@RoxanaStingu#brightonSEO

26. Unused Tags
Pingbacks
Trackbacks
Shortcodes

27. Post Revisions
Old Posts
! Remove redirected URLs from sitemaps

29. AMP

30. The AMP Project
@RoxanaStingu#brightonSEO

31. For standalone AMP pages
<link rel=”canonical” href=”https://www.example.com/url/to/amp-document.html” />
AMP tags
https://validator.ampproject.org/
@RoxanaStingu#brightonSEO
On regular page
<link rel=”amphtml”
href=”https://www.example.
com/url/to/amp-
version.html” />
On AMP page
<link rel=”canonical”
href=”https://www.example.com/
url/to/regular-html-version.html”
/>

32. AMP Speed
@RoxanaStingu#brightonSEO

33. AMP Carousel
@RoxanaStingu#brightonSEO

35. Mobile

36. Mobile-first index
@RoxanaStingu#brightonSEO

37. It is not easy to meet the one second time budget. Luckily for us, the whole page doesn’t have to
render within this budget, instead, we must deliver and render the above the fold (ATF)
content in under one second, which allows the user to begin interacting with the page
as soon as possible. Then, while the user is interpreting the first page of content, the rest of the
page can be delivered progressively in the background.
1 second render time
@RoxanaStingu#brightonSEO

38. Above the fold
Prioritise content
@RoxanaStingu#brightonSEO

39. Reorder elements
@RoxanaStingu#brightonSEO

40. Inline small CSS and JavaScript
@RoxanaStingu#brightonSEO

41. Defer parsing of JavaScript
@RoxanaStingu#brightonSEO

42. Defer v. Async
@RoxanaStingu#brightonSEO

44. Security

45. 45
Not Secure Warnings – Chrome 56
@RoxanaStingu#brightonSEO

46. Security Issues
@RoxanaStingu#brightonSEO

47. • Header
• Footer
• Index (both .php
and HTML)
• Your theme’s files
Repeat Offenders
@RoxanaStingu#brightonSEO

48. • Any HTML file
• Index .php and
.html
• For the
appearance of
new directories
you didn’t create
Hacked
@RoxanaStingu#brightonSEO

49. New Admins or Users
@RoxanaStingu#brightonSEO

50. 50
Redirects
• Core WordPress
files
• Your site’s index
(check both .php
and HTML!)
• .htaccess
@RoxanaStingu#brightonSEO

53. Resources
https://www.keycdn.com/support/what-is-ttfb/
https://varvy.com/pagespeed/ttfb.html
https://developers.google.com/web/fundamentals/performance/optim
izing-content-efficiency/image-optimization
https://premium.wpmudev.org/blog/squeaky-clean-database/
https://developers.google.com/speed/docs/insights/mobile
https://varvy.com/pagespeed/prioritize-visible-content.html
https://www.keycdn.com/support/defer-parsing-of-javascript/
https://www.keycdn.com/support/inline-small-css-and-javascript/
@RoxanaStingu#brightonSEO