Word-of-mouth Marketing Agency

2. The importance of Word-of-Mouth

3. “ Mass marketing today is a mass mistake. ” Larry Light, CMO McDonalds, 2004 “ For the first time the consumer is the boss, which is fascinating, frightening, scary and terrifying, because everything we used to do, everything we used to know, will no longer work. ” Kevin Roberts, CEO, Saatchi & Saatchi, 2005 “ People want to be heard. They want to matter. Most Marketers don’t understand this because they are too fixated on the false assumption that people want to listen… presumably to Super Bowl ads. ” Matt Galloway, buzz-o-phone, 2006 Communication is changing.

4. Communication is changing. This is the scenario faced by brands today . Source: Deutsche Bank Study, GfK Study, Nielsen Media Research Study, Mediaedge:cia Study. Just 18% of the advertising invested on TV offers a positive ROI. Only 12-13% of consumers remember a TV commercial. 3.000 promotional messages impacts to each person daily . The proliferation of advertising makes consumers less receptive to the thousands of messages that they are bombed every day.

5. An introduction to marketing Word-of-Mouth. Word-of-mouth is a private way to exchange information and the older and most honest way of publicity . It’s the most powerful marketing form that exists. It gets peoples attention, spread awareness, shape perceptions, forms an opinion and leads to sales. It gives people a reason to talk about products and services, making those conversations easier to happen. It works from people to people, consumers to consumers .

6. An introduction to marketing Word-of-Mouth. Which of the following would encourage you to buy a product? Source: BMRB Omnibus survey/MEC MediaLab

7. An introduction to marketing Word-of-Mouth The most impressive fact is that just a few companies are taking advantage of this marketing opportunity . McKinsey has identified that 2/3 of the EU economy is influenced by Word-of-mouth .

8. It’s a Word-of-Mouth Marketing Agency that allows marketing managers to take advantage of the natural word-of-mouth potential, and put it to work for it’s brand, in a controlled, reproduced and measurable way. “ Embaixadores.com ” translates to “ Ambassadors.com ”

9. Embaixadores.com The power of Word-of-Mouth What does this means to you? Word-of-Mouth will always be the best way to communicate your brand. Friends will always take recommendations from friends...

10. Embaixadores.com What we do Word-of-Mouth Marketing Influencer marketing Ambassador Programs Buzz Generation Strategy Social Media Strategy Viral Marketing Monitoring and tracking Finding out what’s being said about your brand Letting customers tell your story Creating and energizing brand advocates Building and seeding online campaigns with viral potencial Creating opportunities to WOM Identify and Engage key communities, influencers and opinion leaders

11. Ambassador Programs

12. It’s an on-line community , of loyal and passionate consumers and, best of all, well informed , formed by opinion leaders and brand fans , allowing brands to establish real dialogs with their true admirers and giving them the possibility to recommend their products .

15. Tell us who is your target. We work with ambassadors from all ages and interests . From housewives to CEOs, from students to seniors. What we do is to identify the ambassadors according to the right demographic and psychographic profile for the brand. Then these people will try the products, recommend them to their family, friends and colleagues, that in their turn will recommend to theirs. The result is exponential . How does it work a Campaign? * Studies demonstrate that if a consumer has a good experience with a product, he will talk about it in an average of 15-20 of his friends (Tarp Customer Loyalty Research).

24. Viral Marketing

25. If you are looking to create online Word-of-Mouth , a WOMCast is the solution for your brand. A real innovative way to get viral and spread the word. WOMCast is an area of Embaixadores.com dedicated to the discover and sharing of the best online contents. It’s a collections of the best websites, online promotions, ideas, links, trends, news, digital contents, among other things. WOMCast is a new online media channel where brands can release their contents and create real dialogs with their real fans. Promote your website in a WOMCast and discover what your ambassadors have to say about your website and receive immediate feedback. The WOMCast

26. How does it work a WOMCast 1 2 3 4 Visibility and communication Participation Multiply Measure / Results Open to all people, including non members of the community. When a WOMCast starts, all the community gets in touch with the content (currently more than 25.000 members).

27. Visibility and communication How does it work a WOMCast 1 2 3 4 Participation Measure / Results Multiply The visit to the brand website (content) is open to everyone. The participation in the mechanic is exclusive to the community members, as there are normally offers to draw among the members that participate. The participation usually involves the website visit, voting and recommending to friends.

28. Multiply Participation How does it work a WOMCast 1 2 3 4 Visibility and communication Measure / Results In each WOMCast normally there are send-to-a-friend mechanics (viral marketing)

31. Embaixadores.com power An advertising alternative , seen as boring and abusive; low cost and differentiated marketing campaigns. Unparalleled quality of relationships . Effectiveness and high ROI . 1.000 ambassadors 20.000 people they know 400.000 people impacted

32. Are you ready to put Embaixadores.com to work for your brand?