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WooCommerce Fundamentals
Jonathan Perlman
@jpurpleman
https://www.jpurpleman.ca
About me
• Canadian, eh! Montreal, Quebec
• Senior web developer at Dawson College
• Teacher at Dawson College’s CTD ( non-credit )
• WordCamp speaker
July 15, 2017 WPCampus 2017 | https://www.jpurpleman.ca
Agenda
• What is E-Commerce?
• E-Commerce platforms
• Installing WooCommerce
• Theme Selection
• Adding products
• Extension eco-sytem
• Selling Products
• Security and Hosting
• Final Thoughts
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
What is E-Commerce?
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
E-Commerce Solutions
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
WooCommerce
42%
Shopify
6%
Other
52%
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
WooComerce Pros
• Easy to add-on if you're already using WordPress
• Free plugins if you need basic store functionality
• Yearly costs for advanced features and capabilities
• Community supported
• You own all of your data
• Multi-lingual support with a plugin
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
WooComerce Cons
• Bigger learning curve and overhead if you're starting from scratch.
• Community supported
• SSL certificate setup
• Take measures to secure your site
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shopify Pros
• Hosting and SSL certificate included
• Includes marketing and promotion tools
• Modern-looking, easy to use admin area
• Customer support
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shopify Cons
• Lacking multi-lingual support
• Pricing model for bigger stores with more requirements
• Higher monthly costs
• Your order and customer data is locked-in if you decide to leave
• One Shopify site per currency for optimal pricing
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Installing WooCommerce
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
https://docs.woocommerce.com/
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Theme Selection - StoreFront
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Store Front Child Themes
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Adding Products
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Product Types
• Simple
• covers the vast majority of any products you may sell.
• Grouped
• a set of six drinking glasses.
• Virtual
• one that doesn’t require shipping
• Downloadable
• digital album, PDF magazine, or photo.
• External or Affiliate
• one that you list and describe on your website but is sold
elsewhere.
• Variable
• a t-shirt available in different colors and/or sizes.
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Inventory
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shipping
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Linked Products
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Attributes
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Advanced
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Product Page
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Extension eco-system
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
https://woocommerce.com
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
https://wordress.org
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
https://ignitewoo.com
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
https://skyverge.com
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Selling Products
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Payment Gateway
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Taxes
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shipping
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Managing Orders
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Reports
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Security and Hosting
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Security
• SSL Certificate
• https://letsencrypt.org/
• Use a reputable host
• Keep everything updated
• Never Store Credit Cards
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Hosting
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
http://2016.wooconf.com/videos/
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Final Thoughts
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Uniform and professional pictures
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Privacy Policy & Terms and Conditions
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Questions?
Feedback is always appreciated!
http://buff.ly/2wQVRDj
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

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