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WooCommerce Fundamentals

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What is eCommerce? It’s selling something (physical or digital) on the internet.

To a lot of people, developing eCommerce is a very scary thing. “It is only for the Advanced Developers,” some people say.

Let’s break down those walls together, as I show you the basics of building an online store.

Published in: Technology
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WooCommerce Fundamentals

  1. 1. WooCommerce Fundamentals Jonathan Perlman @jpurpleman https://www.jpurpleman.ca
  2. 2. About me • Canadian, eh! Montreal, Quebec • Senior web developer at Dawson College • Teacher at Dawson College’s Center for Training and Development • WordCamp speaker 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  3. 3. Agenda • What is E-Commerce? • E-Commerce platforms • Installing WooCommerce • Theme Selection • Adding products • Extension eco-system • Selling Products • Security and Hosting • More Learning • Final Thoughts 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  4. 4. What is E-Commerce? 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  5. 5. E-Commerce Solutions 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca WooCommerce 21% Shopify 18% Other 42% https://trends.builtwith.com/shop
  6. 6. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  7. 7. WooComerce Pros • Easy to add-on if you're already using WordPress • Free plugins if you need basic store functionality • Yearly costs for advanced features and capabilities • Community supported • You own all of your data • Multi-lingual support with a plugin 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  8. 8. WooComerce Cons • Bigger learning curve and overhead if you're starting from scratch • Community supported • SSL certificate setup • Take measures to secure your site 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  9. 9. Shopify Pros • Hosting and SSL certificate included • Includes marketing and promotion tools • Modern-looking, easy to use admin area • Customer support 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  10. 10. Shopify Cons • Pricing model for bigger stores with more requirements • Higher monthly costs • Your order and customer data is locked-in if you decide to leave • One Shopify site per currency for optimal pricing 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  11. 11. Installing WooCommerce 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  12. 12. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  13. 13. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  14. 14. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  15. 15. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  16. 16. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  17. 17. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  18. 18. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  19. 19. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  20. 20. Theme Selection - StoreFront 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  21. 21. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  22. 22. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  23. 23. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  24. 24. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  25. 25. Store Front Child Themes 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  26. 26. Adding Products 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  27. 27. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  28. 28. Product Types • Simple • covers the vast majority of any products you may sell. • Grouped • a set of six drinking glasses. • External or Affiliate • one that you list and describe on your website but is sold elsewhere. • Variable • a t-shirt available in different colors and/or sizes. • Virtual • one that doesn’t require shipping • Downloadable • digital album, PDF magazine, or photo. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  29. 29. Inventory 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  30. 30. Shipping 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  31. 31. Linked Products 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  32. 32. Attributes 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  33. 33. Advanced 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  34. 34. Product Page 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  35. 35. Extension eco-system 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  36. 36. https://woocommerce.com 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  37. 37. https://wordpress.org/plugins 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  38. 38. https://ignitewoo.com 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  39. 39. https://skyverge.com 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  40. 40. Selling Products 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  41. 41. Payment Gateway 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  42. 42. Taxes 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  43. 43. Shipping 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  44. 44. Managing Orders 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  45. 45. Reports 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  46. 46. Security and Hosting 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  47. 47. Security • SSL Certificate • https://letsencrypt.org/ • Use a reputable host • Keep everything updated • Never Store Credit Cards 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  48. 48. Hosting 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  49. 49. More Learning 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  50. 50. https://docs.woocommerce.com/ 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  51. 51. https://wordpress.tv/?s=ecommerce 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  52. 52. Search YouTube.com for WooConf 2017, 2016, 2014 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  53. 53. Final Thoughts 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  54. 54. Uniform and professional pictures 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  55. 55. Privacy Policy & Terms and Conditions 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
  56. 56. Questions? Feedback is always appreciated!

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