Wong lo kat entry brazil new
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This document outlines a Hong Kong tea company's strategy for entering the Brazilian market. The company has established a joint venture with a local Brazilian partner called Brazil Foods to gain access to their distribution channels and production facilities. To adapt to the Brazilian market, the company will launch three herbal tea products under different brand names with ingredient modifications. Their promotion strategy involves television, internet, and restaurant promotions as well as public relations activities like sponsoring sports events.
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Wong lo kat entry brazil new
- 1. MBA 414 Management of Finance
- 2. International Marketing MBA 414 Zou Mei 1103/8223
- 3. Outline Company Overview Strategy to entry Brazil Product Adaptation Promotion Adaptation
- 4. Company Overview Hong Kong based large- scale company Number one brand of herbal tea in china Export to South –East Asia, Europe ,America Selected for Harvard business review case
- 5. Strategy to entry Brazil establishing a joint venture with a local partner called Brazil Foods (BRF) solve the issue of language and improve its operation efficiency mature distribution channel, good production facilities.
- 6. Product Adaptation Wong Lo Kat Daily Magic Ener Genie
- 7. CHINA BRAZIL Product Functional Functional Healthy Energy Category drinks drinks drinks drinks Brand name Wong Lo Wong Lo Daily Magic Ener Kat herbal Kat herbal Herbal tea Genie tea tea 1honeysuckle 1honeysuckle 1cocoa 1Acai Product flower flower powder Berry Ingredients 2licorice 2licorice (new) (new) roots roots 2 original 2 original 3other 3other ingredients ingredients herbals herbals
- 8. Promotion Adaptation • Preventing carbuncles and Wong inflammation Lo Kat • Your Everyday companion Daily Magic Ener • A Source of Vitality Genie
- 9. Tools Tools Adaptation Advertising Advertising --TV advertising --TV advertising --Out door advertising -- Internet Advertising -- Internet Advertising Sales—Promotion Sales Promotion ---Restaurant Promotion ---Restaurant Promotion Public Relations: Public Relations: ---Sponsoring public welfare ---Sponsoring sports events activities; donations;
- 10. TV COMMERCIAL IN CHINA
- 11. Out door advertising Donations
- 12. Thank you! Zou Mei EASB 13 Jan 2012