The document provides an overview of Healthy Coffee International, Inc., which aims to bring health to the coffee industry. Its mission is to provide high quality healthy coffee and wellness products through a direct sales model that allows average people to own a coffee distribution business without large capital requirements. It summarizes the company's products including various types of healthy coffee, tea and energy drinks containing reishi and ginseng. The compensation plan is also briefly outlined, highlighting opportunities to earn income from retail profits, bonuses for sales and recruiting, and lifetime ranks.

1. The Next Big Opportunity of the Decade
Dec, 2011

2. Our Vision
To bring health to the world’s largest and most
popular drink, Coffee.
Be recognized globally as:
®
The World’s Healthy Coffee Company
The World’s Healthy Coffee Company is a registered Trademark sof ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.
Statements on this PowerPoint have not been evaluated by the Food and Drug Administration. None of the products are
intended to diagnose, treat, cure or prevent any disease.

3. Our M ission
To provide the highest quality
Healthy Coffee® and wellness
products.
To provide an opportunity for
the average person to own a
coffee distribution of coffee
house business without the
big capital and overhead, and
market globally via the
internet.

4. Our M ission
Provide our
distributors with a
sense of “belonging”
by being able to own
stock in our public
company and know
they will be part of
the company’s
projected growth.

5. Our M ission
Build a legacy company that
holds integrity as its foundation,
because we believe that
“integrity is honoring your
word”, and make a difference in
the industry by offering a real
home to its distributors.
Build our shareholders’ value in
the company by maintaining
stability and improving financial
performance.

6. Our M ission
Give back to the community by helping
the orphans and poor children of the world.

7. ®
Healthy Coffee USA
Marketing arm of
Public Company
Healthy Coffee®
International, Inc.
Colorado since 2000
Nasdaq: HCEI.PK
www.HCEI.biz
Healthy Coffee is a registered Trademark of ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

8. ®
Healthy Coffee
®
The World’s Healthy Coffee Company
Healthy Coffee, The World’s Healthy Coffee Company, Healthy Coffee Logo are
registered Trademarks of ASA Holdings, Inc. under license to Healthy Coffee Intl.,
Inc.

9. ®
Healthy Coffee USA
Tap Three Mega Billion Dollar industries:
Coffee
Wellness and
Energy Drink
markets.
Healthy Coffee is a registered Trademark of ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

10. Am erica Loves
COFFEE!
• 400 Million cups of coffee
per DAY
• One third of coffee grown
in the world.
• 1.87 cups per person over
age 10.
• $5 Billion in 2006.

11. The W orld Loves
COFFEE
• 548 Billion cups sold
worldwide in 2010.
• Second only to Oil
in total Dollars.
• $100 Billion industry.

12. Starbucks: Coffee is Big
Business
40 Million customers
every Week.
160 Million customers
every Month.
1% = 1.6 Million
Customers drinking
Starbucks is a registered trademark of
Starbucks Corp.
Healthy Coffee®
every Month!

13. Coffee M arket: USA
Over 50% of Adult Americans
drink 3 to 4 cups of coffee
every day!
4 out of 5 drink coffee
regularly.
$5 Billion in 2006.

14. Science of R eishi
Reishi is the Japanese name for the red
mushroom, known as Ganoderma Lucidum.
Known as Lingzhi in China.
Traditional Chinese Medicine has used Reishi
for 4,000 years.
“Miraculous King of Herbs” in Asia.

15. Science of R eishi
Contains 200 nutrients:
Triterpenoids,
Polysaccharides and Organic
Germanium.
Powerful source of
antioxidants
Helps to balance and
strengthen the immune
system.
Helps to eliminate body
toxins.

16. Science of R eishi
Most highly respected herb
in China for 5,000 years.
Helps to normalise
imbalances within the body.
Helps increase resistance to
the harmful effects of
physical, chemical and
biological stress.

17. Science of Ginseng
Helps to reduce
fatigue and increase
stamina by helping
the formation of red
blood cells.
May help reduce cell
damage, thus helping
to counteract age
related changes

18. Ginseng and Reishi: P ow erful Com bination
Reishi and Ginseng makes the most Powerful
Healthy Coffee in the world.
Energi Chai: Only Healthy Milk Tea with Reishi
and Ginseng on the market.
Energi Blast: Only Healthy Energy drink with
Reishi and Ginseng on the market.

20. P roducts
 Blend
Healthy Coffee®
 Instant Gourmet Coffee Plus
Non Dairy Creamer and Natural
Cane Sugar
 With Reishi and Ginseng
Extract

21. P roducts
 Black
Healthy Coffee®
 Instant Gourmet Coffee
 With Reishi and Ginseng
Extract

22. P roducts
 Chai
Healthy Milk Tea
 Instant Gourmet Tea Plus
Non Dairy Creamer and Natural
Cane Sugar
 Only Milk Tea with Reishi
and Ginseng Extract

23. P roducts
 Blast
Healthy Energy Drink
 Instant Energy Drink
 Only Energy Drink with
Reishi and Ginseng
Extract

24. Big I nvestors in Direct Sales
Richard Branson Donald Trump Warren Buffet

25. 10 Ways to Create Serious Wealth
1 Retail Profit
2 Fast Start Bonus
3 Binary Team Bonus
4 Matching Bonus
5 Mercedes Car Bonus
6 Lifestyle Bonus
7 Rank Advancement Bonus
8 Mentoring Global Bonus Pool
9 Leadership Global Bonus Pool
10 Ambassador Global Bonus Pool
All references to income, implied or stated, through the Healthy Coffee Compensation Plan are for illustration purposes only. Healthy
Coffee does NOT guarantee any level of income or earnings to any distributor. Earnings from the Healthy Coffee Compensation Plan

26. Start Your Way to Earning What You’re Worth
GET STARTED!
STEP ONE: Registration to Healthy Coffee is FREE for 30 Days
STEP TWO: Register to our Healthy Coffee Back Office System- $29.95/Annually
Membership Benefits:
1. Enjoy our products at wholesale and participate in the income opportunity
2. World-class virtual-office system:
• Online global genealogy tracking and reporting
• Online autoship and shipping tracking system
• Online commission viewer
• Healthy Coffee debit card to facilitate easy commission payments to YOU ($14.95)
Or
MAXIMIZE THE BUSINESS OPPORTUNITY
WITH A PRODUCT PAK!!

27. GOOD PRODUCT PAK OPTIONS
Benefits:
1. Includes the Annual Back Office
BEST
2. FREE HC Debit Card
3. $199 in Healthy Coffee Product
4. Immediate Starter Pak Status & Get Paid
10% in Team Commissions Benefits:
5. Qualify for Starter Pak Fast Start Bonus 1. Includes the Annual Back Office
BETTER 2. FREE HC Debit Card
3. $999 in Healthy Coffee Product
Benefits: 4. Immediate Pro Pak Status & Get
1. Includes the Annual Back Office up to 35% in Team Commissions
2. FREE HC Debit Card 5. Qualify for Pro Pak Fast Start
3. $499 of Healthy Coffee Product
4. Immediate Biz Pak Status & Get Paid
Bonus
15% in Team Commissions
5. Qualify for Biz Pak Fast Start Bonus

28. 1 Sell products at Retail, and your cost is Wholesale,
so you keep the profit !!!

29. 2 FAST START BONUSES
Your First 4-Weeks
35% Fast Start
Starter Pak:
$70 (60 PBV)
Biz Pak:
$175 (150 PBV)
Pro Pak:
$350 (300 PBV)
Must Qualify with Purchasing a Product Pak

30. 2 FAST START BONUSES
Earning Potential after
your First 4-Weeks
20% Fast Start
Starter Pak:
$40 (120 PBV)
Biz Pak:
$100 (300 PBV)
Pro Pak:
$200 (600 PBV)
Must be Active: with Personal Bonus Volume and/or Autoship

31. 2 Fast-Start Bonus Roll-up*
(Dynamic Compression):
100% of Fast Start Bonuses
are Paid out!
1. Don’t lose out – Start
with a Pro Pak Purchase
2. Potentially Get Paid on
New Distributor’s Product
Paks in your Team
* Illustration Based on First 4 Weeks.

32. 3 BINARY TEAM BONUS
Potentially Earn $20,000 per
Week!
1. Two Team Compensation
plan with NO regard to
levels!
2. Earn up to 20% on your
Pay Leg
Must be Active & Qualified (having enrolled 2 Active ID’s on the Left & Right Team)

33. 4 MATCHING BONUS
1. Earn up to 9 Generations of Check Matching
2. Dynamic Compression of Diamond Generations
Global
1-Star 2-Star 3-Star 4-Star 5-Star 6-Star Diamond
Generation Diamond
Diamond Diamond Diamond Diamond Diamond Diamond Ambassador
Ambassador
1 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20%
2 5% 5% 5% 5% 5% 5% 5%
3 10% 5% 5% 5% 5% 5% 5%
4 10% 5% 5% 5% 5% 5%
5 10% 5% 5% 5% 5%
6 10% 5% 5% 5%
7 10% 5% 5%
8 10% 5%
9 10%

34. 4 MATCHING BONUS

35. 5 MERCEDES CAR BONUS
ID’s must qualify at the specified ranks to be eligible for the Mercedes Car Bonus:
Bonus Requirement
$750 Paid-as rank of 4-Star Diamond for two consecutive months
$1,000 Paid-as rank of 5-Star Diamond for two consecutive months
$1,500 Paid-as rank of 6-Star Diamond for two consecutive months

36. 6 Lifestyle Bonus
DIAMOND AMBASSADOR: $3,000 / month

37. 6 Lifestyle Bonus
GLOBAL DIAMOND AMBASSADOR: $5,000 / month

38. 7 Rank Advancement Bonus
IDs who qualify for 4-Star Diamond and above are
eligible for the One-Time Rank Advancement Bonus:
4-STAR DIAMOND: $ 10,000
5-STAR DIAMOND: $ 25,000
6-STAR DIAMOND: $ 50,000
Diamond Ambassador
$100,000
Global Diamond Ambassador
$200,000

39. 8 Mentoring Global Bonus Pool: 1%
IDs with a paid-as rank of 1-Star Diamond, 2-Star Diamond and 3-Star
Diamond earn shares for each enroller tree leg with a paid-as rank of
Diamond and above. *
9 Leadership Global Bonus Pool: 1%
IDs with a paid-as rank of 4-Star Diamond, 5-Star Diamond and 6-
Star Diamond earn shares for each enroller tree leg with a paid-as
rank of Diamond and above. *
10 Ambassador Global Bonus Pool: 1%
IDs with a paid-as rank of Diamond Ambassador and Global
Diamond Ambassador earn shares for each enroller tree leg with
a paid-as rank of Diamond and above. *
*Bonuses paid on a pro-rata basis from bonus pools totaling 1% of the Company’s Global BV.

40. How to Get Started
in
3 Simple Steps:
1. Purchase a Product Pack and Set-up Autoship.
2. Share the Product and the Opportunity.
3. Teach your TEAM to do the same thing !

41. Medical Disclaimer
The products and/or claims made about specific Healthy Coffee products found on this website have not been evaluated by the United States Food and Drug Administration. They are not
intended to diagnose, cure or prevent disease. While many of the products on this site contribute to wellness, they are not intended to replace medical diagnosis and treatment. The
information presented on this site is not intended to replace advice from your physician or other health care professional or any information found on any product label or packaging. You
should always consult with a qualified health care professional, especially if you are pregnant, nursing or taking prescription medications. All of the content provided on this Site is for
informational purposes only.
Trademark & Copyright Disclaimer
All product names, trademarks, registered trademarks, service marks or registered service marks, mentioned throughout any part of Healthy Coffee Site belong to their respective owners.
We are not responsible for the republishing of the content found on the Healthy Coffee site or on other Web sites or media without our permission. This privacy policy is subject to change
without notice.
Earnings Disclaimer
POTENTIAL EARNINGS & DISCLAIMERS OF INCOME
ANY EARNINGS OR EXAMPLES OF INCOME ARE ONLY ESTIMATIONS OF WHAT WE BELIEVE YOU COULD EARN. THERE IS NO GUARANTEE YOU’LL DO AS WELL IF YOU
RELY UPON OUR INFORMATION. YOU MUST ACCEPT ALL RISK OF YOUR POTENTIAL EARNINGS OR LACK OF.
WHERE SPECIFIC FIGURES OF INCOME ARE USED, AND ATTRIBUTED TO A PERSON OR BUSINESS, THOSE PERSONS OR BUSINESSES HAVE RIGHTFULLY EARNED THAT
FIGURE AMOUNT. THERE IS NO GUARANTEE YOU'LL DO AS WELL IF YOU RELY UPON OUR FIGURES. YOU MUST ACCEPT ALL RISK OF NOT MEETING THE SAME INCOME
GOALS OR FIGURES.
ANY AND ALL CLAIMS OR REPRESENTATIONS OF FINANCIAL EARNINGS ON THIS WEB SITE, ARE NOT TO BE CONSIDERED AS STANDARD OR AVERAGE EARNINGS.
THERE IS NO GUARANTEE THAT ANY PRIOR SUCCESS, OR PAST SUCCESS, AS TO FINANCIAL EARNINGS, CAN BE USED AS AN INDICATION OF YOUR FUTURE SUCCESS
OR INCOME EARNINGS.
FINANCIAL AND INCOME RESULTS ARE BASED ON A WIDE RANGE OF VARIABLE FACTORS. WE HAVE NO RESPONSIBILITY OR WAY OF KNOWING HOW WELL YOU WILL
PERFORM, AS WE DO NOT KNOW YOU, YOUR BACKGROUND, YOUR ETHIC OF WORK, OR YOUR ABILITIES, PRACTICES OR SKILLS. THEREFORE, WE DO NOT GUARANTEE
OR IMPLY THAT YOU WILL BE FINANCIALLY WEALTHY OR RICH, THAT YOU WILL DO AS WELL AS WE DO OR EVEN MAKE MONEY AT ALL. THERE IS NO GAURENTEE
YOU'LL DO AS WELL IF YOU RELY UPON OUR INFORMATION AND FIGURES. YOU MUST ACCEPT ALL THE RISK OF NOT PERFORMING AS WELL.
IF YOU MAKE AND DECISIONS BASED ON ANY INFORMATION DISPLAYED ON OUR WEB SITE, IN OUR PRODUCTS, OR SERVICES, IT SHOULD BE DONE ONLY WITH THE
KNOWINGNESS THAT YOU COULD HAVE SIGNIFICANT LOSSES, OR EARN NO MONEY AT ALL. ALL SERVICES AND PRODUCTS BY OUR COMPANY ARE FOR
INFORMATIONAL AND EDUCATIONAL PURPOSES ONLY.
PEOPLE WHO USE OUR SERVICES, PRODUCTS, AND WEB SITE ARE ADVISED TO DO THEIR OWN INVESTIGATION WHEN IT COMES TO MAKING DECISIONS AND ALL
MATERIAL, INFORMATION, SERVICES, AND PRODUCTS THAT WE HAVE PROVIDED SHOULD BE VERIFIED INDEPENDENTLY BY YOUR OWN HIGHLY QUALIFED
PROFESSIONALS. OUR MATERIAL, SERVICES, AND PRODUCTS ON THIS WEB SITE SHOULD BE CONSIDERED CAREFULLY AND EVALUATED BEFORE MAKING A DECISION,
ON WHETHER TO RELY UPON THEM.
YOU COMPLETELY AGREE THAT OUR COMPANY IS NOT RESPONSIBLE FOR YOUR FAILURE OR SUCCESS OF YOUR ACTIONS RELATING TO ANY MATERIAL PRESENTED
BY OUR COMPANY, OR OUR COMPANY SERVICES OR PRODUCTS.