The company, based in New Delhi, aims to provide authentic Indian spices while empowering underprivileged women through employment. With a limited product line of 26 spices, the organization focuses on increasing market share and improving brand perception, addressing concerns about artificial ingredients and adulteration. Their marketing strategy targets homemakers and emphasizes the use of natural, organic ingredients.

2. ABOUT THE COMPANY
• Registered office at D319, DLF South Court, Saket, New Delhi, Delhi 110017
• Vision and Mission
The vision of the organization is to proffer people real and pure spices of India and
along with it help the underprivileged women of the society by employing them
Quality not Quantity

3. ONLINE PRESENCE

4. PRODUCTS LEVELS AND PRODUCT
PORTFOLIO
• The company has only 26 products in it’s product line of spices.
Core Benefit
Generic Product
Expected Product
Augmented Product
Potential Product

5. MARKETING PLAN
• Growing Market Share in the emerging markets
• Improving Brand Perception in Target Markets
• To cut down on production costs
• To increase the production capacity
• Export Promotion

6. ADVERTISING STRATEGY
Target
Audience
• Homemake
r (Women)
Current
Belief
• New brands use artificial
colours and synthetic dies.
• Adulterated Products.
Current Do
• Generating
Awareness
Proposition
Desired
Belief
Desired Do
The companies use natural
ingredients and the products
are completely organic
Change in Perception
Things about trying the
product
SupportCertifications

7. P
O
S
T
E
R

8. THANK YOU